2. 1 Introduction
2 Focus Areas
3 Main Projects
4 Networking
Company Presentation – May 2011
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3. What is BC Serdon?
BC Serdon is a business consultancy that provides
comprehensive business development and project
management services, including:
• Market Entry Services - Market research and analysis, competition and market
evaluation, trade missions, individual matchmaking programs.
• Project Management Services – Planning, developing, and implementation of
competitive projects for private businesses, NGOs, and municipalities.
• Business Development Services – Set of multidisciplinary consulting services
aimed to create and grow businesses, to identify research, analyze and bring
new opportunities, new products, and new markets.
Company Presentation – May 2011
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4. BC Serdon – Focus Areas
Focus 1: Market Integration
Entry Services of
three types of
services
Focus:2
Project Management
into
a single
comprehensive
Focus 3: Business development package
Company Presentation – May 2011
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5. Focus 1: Market Entry Services
• Market research and analysis
• Competition and market evaluation
Essential activity
• Individual business matchmaking programs
• Trade Missions
• Intimate knowledge of local market
Value Added • International experience and quality standards
• Large database of contacts and information
• Foreign and local private companies
• Foreign and local professional associations
Client Types
• Foreign diplomatic missions in Bulgaria
• Foreign governmental agencies
Company Presentation – May 2011
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6. Market Research Experience and Clients
• BC Serdon has conducted business matchmaking services and/or market
research for clients in the following sectors:
Industrial fluids (Cimcool, Netherlands)
Hydro-electric power (Hydro Quebec, Canada)
Pharmaceutical instruments (Egmo, Israel)
In-store communication devices (Tchai International, Netherlands)
Insulation Materials (Kuwait)
Stainless Steel Housewares (ABITAC, Brazil)
Printed circuit boards (Rommens, Netherlands)
Ceramic Tiles (Hungary)
Watches and jewelry (PMR, Poland)
Translation services (PMR, Poland)
Telecommunications (PMR, Poland)
Mining (PMR, Poland)
Jam, fruit preserves, and honey (USA)
Housing and real estate (Spain)
Floricultural and Ornamental Plants Sector (EVD, Holland)
USAID Competitiveness Projects In SEE (USA)
Company Presentation – May 2011 (Page 6 / 13)
7. Business Match Making and Trade Missions Experience
and Clients
• BC Serdon Market Entry Services provide foreign enterprises and investors with
accurate information about the Bulgarian market, searching for and identifying
potential business partners, as well as offering full logistical support.
• We also offer the following services to enhance the client’s matchmaking experience:
– Follow-up contacts with matchmaking partners to gauge level of interest;
– Individual or group visits to businesses or other sites of interest in Bulgaria;
– Business representation on the Bulgarian market.
• Among our clients are:
• Royal Netherlands Embassy - traditional partners for multi-sectorial trade missions
• United States Embassy – a trade mission in waste and waste water trade mission
• Embassy of Canada – a trade mission in information and communication technology
• Enterprise Ireland – officially represented in Bulgaria by BC Serdon
• Extenda, Spain – officially represented in Bulgaria by BC Serdon
• Private companies from Romania, Croatia, USA, Ireland, Brazil, Hungary and others.
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8. Focus 2: Project Management Services
• Planning, implementation, and evaluation of projects
• Financial match-making and consultancy
Essential activity
• Business development and marketing service
• Database of financial programs
• Idea pool of potential projects
Value Added
• Pool of experts in variety of sectors
• www.Informoney.org – The first Bulgarian SME
Financial Clearinghouse Website
• Foreign and local private companies
Client Types • Municipalities
• NGOs
• Professional associations
Company Presentation – May 2011 (Page 8 / 13)
9. The SME Financial Clearing House in Bulgaria
www.informoney.org
• Provides improved access to financing and business/technical expertise for SMEs in
Bulgaria
• Database of financing products enabling real-time access to current and detailed
financing programs
• Pool of experts, providing comprehensive consulting and business start-up services;
• A knowledge center and a library provides links to definitions of various business and
finance terminology, best-practices business templates, key business information and
relevant news;
• A forum for the exchange of ideas between portal users.
Informoney is administrated and managed by BC Serdon.
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10. Focus 3: Business Development Services
• Assessment of a company status – human resources
Essential activity capacity and potential, financial analysis, company
positions on the market, client relations structure
• Development of marketing strategies
• Strategic planning and sales
• Corporate social responsibility
• In-depth knowledge of business development in the
Value Added Bulgarian environment
• Experience in adoption of successful international
practices
• Custom tailored approach and creative solutions
• Bulgarian private companies in expansion
Client Types • Starting Bulgarian private companies
• Foreign companies, planning to establish business
in Bulgaria
Company Presentation – May 2011 (Page 10 / 13)
11. Regional Competitiveness Initiative (RCI)
BC Serdon is the Regional Coordinator for the USAID-sponsored
Regional Competitiveness Initiative (RCI), a program that designs and
supports multi-country and region-wide competitiveness projects in
Southeastern Europe.
Sectors of activity:
• Agriculture
• ICT
• Entrepreneurship
• Investment
• Cross-border trade facilitation
This project is a combination of BC Serdon project management,
business development, research and event management capabilities.
Company Presentation – May 2011 (Page 11 / 13)
12. Networking with other organizations in the SEE region and beyond
BC Serdon is a co-founder of FSN:
FSN is a consortium of organizations and individuals jointly implementing
local and international programs and initiatives.
Core competencies:
– Cluster initiatives support ( local and regional)
– SME sector development
– Market entrance assistance and support for business start-up
– Design and carry out trainings tailored to the specific needs and interests of the
clients
– Project management – developing projects from initial funding search to
realization to follow-up and evaluation
– Cost Benefit Analysis
Countries where we operate:
Bulgaria, Romania, Poland, Hungary, The Netherlands, Spain, Brazil, United States,
Canada, Korea, Kuwait, Macedonia, Serbia, Montenegro Croatia, Bosnia and
Herzegovina, Albania, Kosovo, Kazakhstan, Georgia, Armenia
Company Presentation – May 2011 (Page 12 / 13)
13. BC Serdon
23A Angel Kanchev St.
Sofia, Bulgaria
Tel/fax: (+359 2) 981 3081, 9813077, 9809960
serdon@bcserdon.com
www.bcserdon.com
Company Presentation – May 2011 (Page 13 / 13)