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By: Jessica Delvasto and Rich Wright
So, What Is Typography? Monroe, Cupcake, Amy, MCM Hellenic Wide, FR Hopper, Velvet, and Biographer from myfonts.com
[object Object],[object Object]
Why Is It Important??? Helvetica Neue, Cutoff Pro, Brandon Grotesque,  Despeinada, Mrs Eaves, Narziss, Avant Garde Gothic from myfonts.com
[object Object]
[object Object],Read the following quote: Once upon a midnight dreary, while I pondered, weak and weary,  Over many a quaint and curious volume of forgotten lore,  While I nodded, nearly napping, suddenly there came a tapping,  As of some one gently rapping, rapping at my chamber door.
Etiam dolor sit amet, consectetur adipiscing elit. Vestibulum in felis eu massa porttitor volutpat at a ante. Integer cursus est vel tortor vulputate lacinia. Etiam ultrices dui et quam dictum eu consequat augue pellentesque. Praesent et augue risus. Lorem ipsum ultrices dui et quam dictum eu consequat augue pellentesque. Praesent et augue risus. Suspendisse sed sem ut nisi venenatis vulputate. Aenean bibendum tempus enim quis convallis. Cras convallis elit et odio venenatis feugiat. Fusce in tellus ac quam adipiscing auctor.
There are several terms unique to typography, and most are quite unfamiliar to us.
TYPEFACE ,[object Object]
[object Object],FONT
[object Object],[object Object],(Arrus by Richard Lipton) TYPE FAMILIES
ITALIC Italics refers to a font that is designed or redesigned to slant to the right. This is different from oblique type, which many word processors use to compensate for italics which they don't have. Garamond in Roman, Italic, and Oblique
One of the oldest types of font is called Blackletter or Gothic. It was influenced by the way the utensil  was held in calligraphy.  (Gothique MN by Mecanorma Collection)
[object Object],SERIF FONTS (Times New Roman by Timothy Ketcher and Victor Lardent)
SANS SERIF FONTS ,[object Object],(Avenir by Adobe)
[object Object],GLYPH (designorati.com) (Garamond)
Ligature ,[object Object],(Garamond)
KERNING ,[object Object],Tee from mysoti.com
COPPERPLATE ,[object Object]
Copperplate Example Theodor Matham (17th century):  Galant scene
How to Make a Typeface
There are also many parts of the letter to consider when making a typeface. Types:   Epic  - Positype/TypeTrust (Neil Summerour)  National  - vllg (Klim, Kris Sowersby) Ligature, Loop & Stem  poster by Scott Boms, Grant Hutchinson and Luke Dorny
 
 
 
Helvetica Gill Sans
[object Object]
[object Object],[object Object],[object Object],[object Object],a more  distinguished art form.
[object Object],Logo examples from Chermayeff & Geysmar, Raymond Loewy, and Landor Associates; respectively.
A World of Type
Roman type can be traced back to the days of the Roman Empire. However the Roman type is not the world’s sole Typeface, there are also Greek and Japanese.
Greek
Japanese
Roman ,[object Object]
Nicholas Jenson 1420-1480 Jenson‘s signature brand
Nicolas Jenson ,[object Object],[object Object]
[object Object],[object Object],Centaur Adobe Jenson Regular
[object Object],Excerpt taken from the "Laertis", published in Venice ca 1475.
Claude Garamond 1480-1561
Claude Garamond ,[object Object]
Claude Garamond ,[object Object],Adobe Garamond
Adobe Jenson Regular Adobe Garamond Compare…
William Caslon 1692-1760
[object Object],William Caslon
[object Object],[object Object],[object Object],LTC Caslon
Adobe Jenson Regular Adobe Garamond LTC Caslon Compare…
Giambattista Bodoni 1740-1813
Giambattista Bodoni ,[object Object],Lived a life quite close to one as a wealthy aristocrat. His origins often reflect in his work which is renowned for their ability to impress the eyes.  LTC Bodoni 175
[object Object],[object Object]
LTC Caslon Adobe Garamond Adobe Jenson Regular LTC Bodoni 175 Compare …
Eric Gill 1882-1947
Eric Gill ,[object Object],[object Object],[object Object],[object Object],An eccentric man full of confusing contradictions.
[object Object],Perpetua STD Perpetua and Gill Sans
[object Object],& Gill Sans MT Condensed Eric Gill,  Ecstasy  1910-11
LTC Caslon Adobe Garamond LTC Bodoni 175 Perpetua STD Gill Sans STD Compare …
 
Herbert Bayer 1900-1985
Herbert Bayer ,[object Object],[object Object],[object Object]
 
[object Object]
[object Object],Atlantic Richfield Company logo Container Corporation of America Atlas
LTC Caslon LTC Bodoni 175 Perpetua STD Gill Sans STD P22 Bayer Universal Compare…
Max Miedinger 1910-1980
Max Miedinger ,[object Object],[object Object],Helvetica Roman Akzidenz-Grotesk BQ Regular
[object Object]
LTC Bodoni 175 Perpetua STD Gill Sans STD P22 Bayer Universal Helvetica Roman Compare…
Another notable font to compare Helvetica to is Arial. Arial was designed in 1982 by Patricia Saunders and Robin Nicholas and made for use on computers. It is standard with all Microsoft operating systems. Arial is often regarded as being an imitation of Helvetica.
Typography Today
[object Object],[object Object],In The End  by Tim Lahan
 
 
Choosing a Typeface Julian Hansen
When choosing typefaces for a project, it may be necessary to use more than one. In this case it may be possible to use multiple typefaces from the same family. When pairing a serif typeface with a sans serif, use two typefaces with similar inner structures; typefaces of the same designer or time period usually work well.
Univers Light Frutiger Roman Meridien LTSD-Roman Above typefaces by Adrian Frutiger abpfioeg abpfioeg Georgia  by Ascender Corp Arial Black by Patricia Saunders  and Robin Nicholas
As the art of typography continues to evolve, so will the way we see the world.  From signs to magazines and logos to computer screens; the subtle serifs, sans serifs, kerning, and ligatures will continue to affect what we think and feel.

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Typograpghy final

  • 1. By: Jessica Delvasto and Rich Wright
  • 2. So, What Is Typography? Monroe, Cupcake, Amy, MCM Hellenic Wide, FR Hopper, Velvet, and Biographer from myfonts.com
  • 3.
  • 4. Why Is It Important??? Helvetica Neue, Cutoff Pro, Brandon Grotesque, Despeinada, Mrs Eaves, Narziss, Avant Garde Gothic from myfonts.com
  • 5.
  • 6.
  • 7. Etiam dolor sit amet, consectetur adipiscing elit. Vestibulum in felis eu massa porttitor volutpat at a ante. Integer cursus est vel tortor vulputate lacinia. Etiam ultrices dui et quam dictum eu consequat augue pellentesque. Praesent et augue risus. Lorem ipsum ultrices dui et quam dictum eu consequat augue pellentesque. Praesent et augue risus. Suspendisse sed sem ut nisi venenatis vulputate. Aenean bibendum tempus enim quis convallis. Cras convallis elit et odio venenatis feugiat. Fusce in tellus ac quam adipiscing auctor.
  • 8. There are several terms unique to typography, and most are quite unfamiliar to us.
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  • 12. ITALIC Italics refers to a font that is designed or redesigned to slant to the right. This is different from oblique type, which many word processors use to compensate for italics which they don't have. Garamond in Roman, Italic, and Oblique
  • 13. One of the oldest types of font is called Blackletter or Gothic. It was influenced by the way the utensil was held in calligraphy. (Gothique MN by Mecanorma Collection)
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  • 20. Copperplate Example Theodor Matham (17th century): Galant scene
  • 21. How to Make a Typeface
  • 22. There are also many parts of the letter to consider when making a typeface. Types: Epic - Positype/TypeTrust (Neil Summerour) National - vllg (Klim, Kris Sowersby) Ligature, Loop & Stem poster by Scott Boms, Grant Hutchinson and Luke Dorny
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  • 30. A World of Type
  • 31. Roman type can be traced back to the days of the Roman Empire. However the Roman type is not the world’s sole Typeface, there are also Greek and Japanese.
  • 32. Greek
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  • 35. Nicholas Jenson 1420-1480 Jenson‘s signature brand
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  • 42. Adobe Jenson Regular Adobe Garamond Compare…
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  • 46. Adobe Jenson Regular Adobe Garamond LTC Caslon Compare…
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  • 50. LTC Caslon Adobe Garamond Adobe Jenson Regular LTC Bodoni 175 Compare …
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  • 55. LTC Caslon Adobe Garamond LTC Bodoni 175 Perpetua STD Gill Sans STD Compare …
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  • 62. LTC Caslon LTC Bodoni 175 Perpetua STD Gill Sans STD P22 Bayer Universal Compare…
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  • 66. LTC Bodoni 175 Perpetua STD Gill Sans STD P22 Bayer Universal Helvetica Roman Compare…
  • 67. Another notable font to compare Helvetica to is Arial. Arial was designed in 1982 by Patricia Saunders and Robin Nicholas and made for use on computers. It is standard with all Microsoft operating systems. Arial is often regarded as being an imitation of Helvetica.
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  • 72. Choosing a Typeface Julian Hansen
  • 73. When choosing typefaces for a project, it may be necessary to use more than one. In this case it may be possible to use multiple typefaces from the same family. When pairing a serif typeface with a sans serif, use two typefaces with similar inner structures; typefaces of the same designer or time period usually work well.
  • 74. Univers Light Frutiger Roman Meridien LTSD-Roman Above typefaces by Adrian Frutiger abpfioeg abpfioeg Georgia by Ascender Corp Arial Black by Patricia Saunders and Robin Nicholas
  • 75. As the art of typography continues to evolve, so will the way we see the world. From signs to magazines and logos to computer screens; the subtle serifs, sans serifs, kerning, and ligatures will continue to affect what we think and feel.