1. Sebastian Klement Prof. Dr. Caja Thimm IfK/Medienwissenschaft Avatars as media Stars : Second Life as a Global Media Event

2. 1. Second Life as a media event 2. Avatars as media stars 3. Media events in Second Life and Real Life 4. Future of Second Life

3. Facts about Second Life

4. Explore Create Socialize Have fun Second Life is not an online computer game

6. Capital business magazine

7. DER SPIEGEL weekly journal

8. FAZ, national newspaper

9. Avatars as media stars Getting started in Second Life : All you need is an avatar…

13. Who do you want to be? Editing the appearence…

15. Founder of Second Life“: Philip Linden

16. The Businesswoman: Anshe Chung

17. Real Life meets Second Life: famous ex-general manager Calmund talks about his involvement in Second Life

18. Rainer Calmund presents his Second Life project on TV (Stern TV)

19. Calmund becomes an avatar

22. His new appearence

23. Calmund as avatar in Second Life

24. 64.000 virtual m² „Calli´s Island“

25. Real life meets Second Life

26. Media events in Second Life and Real Life Mass media in Second Life

27. Newspaper: The Avastar

28. Avastar headquarters

30. Television: Life-4-U

31. Headquarters Life-4-U

32. Animated anchorman

33. TV event: live broadcasting of Lang Lang´s concert

34. Also available in Real Life. Lang Lang on YouTube

35. Lang Lang in the press: coverage before and after the concert

36. Spreading the news: free television to go

37. News agency: Reuters

38. REUTERS News Center: Second Life and Real Life News

39. Headquarters: Reuters

40. The link between Second Life and Real Life

41. Reuters Auditorium

42. Live interview with Desmond Tutu

43. Mixed media event: Desmond Tutu and interviewer in Cape Town

44. Live avatar audience listen to the interview

46. Thank you for your attention. Kontakt: Prof. Dr. Caja Thimm : thimm@uni-bonn.de Sebastian Klement : sklement@uni-bonn.de