This document discusses Nicolas' background and experiences in coffee, research, education, and work at Google, Semetis, and Additionly. It then covers 6 trends in internet including the cloud, mobile, social networks, business, internet of things, and big data. Finally, it discusses entrepreneurship and the company Additionly which provides a web-based platform for monitoring and reporting on digital marketing performance.

1. Hello! My name is Nicolas

2. I’m a coffee geek

3. Solvay 2005
Dedicated Research 2005
Master Bocconi 2006
Google 2007
Semetis 2009
Additionly 2012

4. Semetis
Team of 16 people
Solvay, IAG, KUL, Ingé Civ,…
Clients: IKEA, Belgacom, M6
Vanden Borre, D’Ieteren,…

5. Additionly.com
Web-based platform
Monitoring
& Reporting
AdWords
Performance

6. INTERNET
IS
BIG

8. Where?

9. Before...

10. … After

11. I believe in the
future all media will be
consumed through the
Internet.

12. 1. The Cloud
2. Mobile
3. Social
4. Business
5. Internet of Things
6. Big Data

13. 1. The Cloud

14. 1. The Cloud

15. 1. The Cloud

16. 2. MOBILE

17. 2. Mobile

21. 3. Social Networks

22. Online

23. Private

24. Professional

25. Niches

26. 4. Business

27. Before

28. … Now

29. 5. Internet of Things

30. 5. Internet of Things

31. 6. Big Data
2012
60
HOURS

32. Threat or Opportunity?

35. I believe in the
future all media will be
consumed through the
Internet.

36. 1. My World

37. “I know half my
advertising isn't
working, I just don't
know which half.”
William Leverhulme 1851-1925
That was before ...

38. “I know half my
advertising isn't
working, I just don't
know which half.”
William Leverhulme 1851-1925
Pay per click model

39. Search Ads

40. Google Business Success
In million of USD

41. How to be on Top?
1. Bidding system
2. On selected keywords
3. Bid per keyword

42. Bidding System
More than Pay Per Click :
Position = MaxCPC x Quality Score
Google attributes your ads a quality
depending on people clicking on
them vs your competitors ads
The maximum amount of money you
are ready to pay to receive one click
Bidding System that requires active and frequent management
for improving Quality.

43. The 1st Banner

44. Intro – Money Shift

45. 2. Business Intelligence
1869 - Charles Minard

46. The Theory - consumer

47. The Theory - marketeer
Decision Making
Traffic
Monitoring
Sources
Data collection

48. The Practice
Multiple Screens

49. The Practice
Multiple Digital Channels

51. How to better
understand the
consumer journey?

52. Concept - Multi-Channel Funnels
Visit Visitor

53. Conversion Paths
Previously

54. Conversion Paths
Now

55. Assisted Conversions

56. Assisted Conversions
60% of Conversions
are assisted*
* Based on Semetis internal data

57. Attribution Modeling
Previously €€€

58. Attribution Modeling
Now €€€

59. 3. Entrepreneurship

60. 4. Additionly

61. 5. Challenges

62. 7. So what?

63. - Entrepreneurship

64. Larry Page:
“The only true failure is not
attempting the audacious”

65. @Facebook

66. It used to happen HERE