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Stephane Juricic
e-Business Consultant Semetis
GABC 13 – 30th May
Your Web Presence Revealed
with Google Analytics APIs & Custom Apps
1 Website, with a few Pages
Your Web Presence, 1990’s
1 Website, with a lot of pages
& Rich Content
E-commerce
Your Web Presence, 2000’s
Many Websites,
Blogs,
…
E-commerce Social Presence
Your Web Presence, Today
Need of the client  Attribute Leads to its offline
shops
1. Attribute leads per shop
2. Combine different type of leads
3. Data coming from multiple sources
4. Integrate visits to shop pages
5. Regular updates needed
Case : Retailer active in several
European Countries
Very Complex
Excell - Construct Dahboard from GA data
Universal Analytics
Cross Device Tracking
 Overview
 Simple to set up
 « Monitoring »
oriented
GA Current Interface - Dashboards
Types of report
Overview Acquisition Technical
GA Current Interface - Dashboards
 More specific
 More flexible
 Recurrent
 Not standard
GA Current Interface – Custom Reports
Types of report
Lines
Columns
GA Current Interface – Custom Reports
1. Cross certain sets of data
Google Analytics Reporting Limits
2. Not enough Personalization
Google Analytics Reporting Limits
Google Analytics Reporting Limits
3. Need to search for answers  Not instantanuous
• Companies
handle
exponential
amount of data
• Complexity of
reporting
(cross-
departement,
cross-
platform,..)
 Demanding
more time and
resourcesSource: http://www.warbyparker.com/annual-report-2012
Need 1  Reporting
• Spot the right
data / trend
• Communicate
/ tell story
with data
• Simplify to
make quicker
and better
decisions
Need 2  Visualize
Custom APP: Global View
Custom APP: Store View
Custom APP: Store View
From data to information to knowledge to
... wisdom !
• When data needs to be reproccesed & combined
• When you want to get quick answers to specific
questions
• When data comes from many different platforms/sources
need to be put together
• To automate repetitive & time-consuming task
When is a custom app a good
idea for you?
• Complex web environement
• Measuring web presence more complicated
• GA tools & reports not always adapted
• Reporting and data visualization = key
• Custom apps can help measure strategic
goals
Recap

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