This document summarizes a webinar on creating break-out stories for non-profits. The webinar discussed how storytelling is important for making sense of actions and experiences. It also explained that digital stories can inspire hope, connect communities, and provide information. The presenters provided strategies for crafting effective stories, including identifying a hero, and using a four-paragraph structure of connect, context, crisis, and conclusion. Examples were given of how digital stories have been used in various social causes. The webinar concluded with information on upcoming events and resources for non-profit storytelling.

1. Storymakers Round-Table:
Creating a Break-Out Story
August 14, 2014

2. Using ReadyTalk
• Chat to ask questions
• All lines are muted
• If you lose your Internet
connection, reconnect
using the link emailed
to you.
• If you lose your phone
connection, re-dial
the phone number
and re-join.
• ReadyTalk support:
800-843-9166
Your audio will play through your computer’s speakers.

3. • This seminar will be available on the TechSoup
website along with past webinar
presentations:
www.techsoup.org/community/events-
webinars
• You will receive a link to this presentation,
recording, and links.
• Twitter hashtag: #techsoup or
#storymakers2014
You are being recorded…

4. Storymakers Round-Table:
Creating a Break-Out Story
With Michael Hoffman, See3
And
Joe Lambert, Center for Digital Storytelling
August 14, 2014

5. Presenters
Becky Wiegand
Webinar Program Manager
TechSoup
Assisting with chat and Storymakers questions: Ale Bezdikian,
TechSoup
Michael Hoffman
Founder and CEO
See3
Joe Lambert
Founder and Executive Director
Center for Digital Storytelling

6. • Introduction to TechSoup
• Participant Polls
– What kind of storyteller are you?
– How do you collect stories from community?
• Storymakers
• Why stories matter
• Ingredients and strategy for break-out stories
• Q&A
Today’s Agenda:

7. TechSoup is a 501(c)(3) nonprofit with a clear
focus: connecting fellow nonprofits, charities,
public libraries, and foundations with tech
products and services, plus learning resources to
make informed decisions about technology.
Who Is TechSoup?

8. Who Is TechSoup?
• Since 1987, TechSoup donation programs have served more than
210,000 charitable organizations.
• We’ve distributed more than 11 million software and hardware
donations and enabled recipients to save more than US$3.75
billion in IT expenses in 60+ countries around the world.
• We reach more than 400,000 nonprofit, library, and philanthropy
subscribers in the United States with our newsletters each year.

9. What’s New at TechSoup?
Consulting Services
Thinking about updating software, investing in new computers, or deploying
a network or server? TechSoup now offers consulting services to help!
QuickBooks 2014
Want more time in your day? Automate
your bookkeeping by using QuickBooks.
Windows 8.1
Support for Windows XP has ended so make
sure you’re ready to upgrade.

11. • How do you think of yourself as storyteller?
– Total beginner
– I use stories all the time in my life and work, but
don’t create them as digital stories
– I’ve created a few digital stories, or less
– I’ve created a lot of digital stories
– I’ve never created a digital story
– I don’t think of myself as a storyteller
– We have a deep culture of storytelling at our org
Participant Poll

12. • How have you worked to collect the stories of
people you serve?
– We don’t
– Surveys
– Interview clients
– Make media about clients served
– Have clients share their own stories
Participant Poll

13. Storymakers 2014
www.techsoup.org/storymakers
2012 TSDigs Photo Winner,
Fitness for Africa

14. Education + Community
www.techsoup.org/storymakers

15. Submit Your Story!
Enter August 26 -
September 26, 2014
2 minute YouTube Video
Vine/Instagram Short Video
5 photo Flickr Slideshow
www.techsoup.org/storymakers

16. $13,000 Cash Prizes

17. Storymakers Events
• 8/26-9/26: Submissions Open
• 8/27: Storymakers Super-Short Videos: Vine,
Instagram, and More!
• 9/4: Storymakers Global Tweet Chat
• 9/10: Storymakers Get Your Story Noticed!
• 9/17: Storymakers: Tell Your Library’s Story
• Varies: In-Person N2 Local Events WorldWide!
• 10/1: Judging Begins
• 10/29: Gala Awards Event

18. What is all this storytelling stuff
and why does it matter?

19. CREATING A BREAK-OUT STORYCREATING A BREAK-OUT STORY
MICHAEL HOFFMANMICHAEL HOFFMAN
CEO, SEECEO, SEE33 COMMUNICATIONSCOMMUNICATIONS

20. ONCE UPON AONCE UPON A
TIME…TIME…

22. ““Storytelling is the brain’sStorytelling is the brain’s
way of making sense ofway of making sense of
our actions”our actions”
He calls the storytellingHe calls the storytelling
side of the brainside of the brain
““The Interpreter”The Interpreter”
MICHAEL S. GAZZANIGA
Professor of Psychology, UC Santa
Barbara, Cognitive Neuroscience

23. ““Public narrative is a leadership practice.Public narrative is a leadership practice.
To lead is to accept responsibility forTo lead is to accept responsibility for
enabling others to achieve purpose in theenabling others to achieve purpose in the
face of uncertainty.face of uncertainty.
Through narrative we can learn to accessThrough narrative we can learn to access
moral resources we need to makemoral resources we need to make
choices we must in response to thechoices we must in response to the
challenges of an uncertain world.”challenges of an uncertain world.”
- Marshall Ganz

24. What is all this storytelling stuff
and why does it matter?

25. Joe Lambert, Founder/Executive Director
Center for Digital Storytelling

26. Why Story…
• Promotes individual awareness
and healing
• Inspires hope and resilience
• Connects us with community &
support
• Provides us with information

27. Why Digital Stories?
• New technologies make it easy to make
• Easy to share through countless social
media venues
• Provides more intimate connection for
audiences to organizations
• Provides conversation starters for
education, organizing and policy
campaigns
• Becomes a qualitative research and
assessment tool

28. How do we use story as the center
of strategy? What ingredients
inspire a breakout story?

29. Who is the heroWho is the hero
OF YOUR STORY?OF YOUR STORY?

30. Play video herePlay video here

31. ““Leaders can use public narrativeLeaders can use public narrative
to interpret their values to others,to interpret their values to others,
enable one’s community toenable one’s community to
experience values it shares andexperience values it shares and
inspire others to act on challengesinspire others to act on challenges
to their values. It is learning how toto their values. It is learning how to
tell a story of self, a story of us ,tell a story of self, a story of us ,
and a story of now.”and a story of now.”
- Marshall Ganz

32. THE STORY OF SELFTHE STORY OF SELF
THE STORY OF USTHE STORY OF US
THE STORY OFTHE STORY OF
NOWNOW

33. INVISIBLE
CHILDREN
Example:

34. MICHAEL HOFFMAN
mhoffman@see3.com
@michael_hoffman
773-784-7333

35. How do we use story as the center
of strategy? What ingredients
inspire a breakout story?

36. Four C’s Model
(4 Paragraphs – 250 Words)
Connect – Bring Us to a Decisive Moment
Context – Situate the Event
Crisis – Show us where the moment led to change
Conclusion – Get us out of the story
Movie- Reunion – Schuyler Swenson - https://www.youtube.com/watch?v=ZWw41NA0XtU

37. Strategies in public health research
and practice
Personal Reflection
& Growth
Education & Awareness
Movement Building
Policy AdvocacyResearch & Evaluation
Digital
Storytelling
what can digital storytelling do?

39. GoJoven Digital Story Project
http://gojoven.org/digital-stories/

40. http://banyantreeproject.org/resources.php
Asian Pacific Island Wellness Center – Banyan Tree Project

41. http://exhaleisprovoice.wordpress.com/tag/digital-stories/
Exhale Digital Stories

42. https://www.youtube.com/playlist?list=PL-wIWLltJMIbfJgEnFQeI4AD-UX28mNch
Planned Parenthood Toronto – PEAK Digital Stories

44. Q & A
Please type your
questions in the chat
window.
Follow-up questions can be
posted in the community
forum:
www.techsoup.org/community

45. • 8/19: Tech Donations for Boys and Girls Clubs of America
• 8/21: Leveraging Social Media for Nonprofit Events
• 8/27: Storymakers Super-Short Videos: Vine, Instagram,
and More!
• 9/4: #GivingTuesday and End-of-Year Fundraising
• 9/10: Storymakers Get Your Story Noticed!
• 9/17: Storymakers: Tell Your Library’s Story
• 9/18: Funding Rural America: Finding Support for Small
Communities
Find upcoming and archived events at
www.techsoup.org/community/events-webinars
Upcoming Webinars

46. • See3 Communications
• Center for Digital Storytelling
• www.techsoup.org/storymakers
• Storymakers Resources
Resources

47. Thank You to Our Webinar Sponsor!
ReadyTalk offers dedicated product demos for
TechSoup organizations 4 times per week. TechSoup
webinars use ReadyTalk 500, available in our catalog!
For more information:
www.techsoup.org/readytalk
Please take a moment to complete the post-event survey to
help us improve our webinar program.