P.E.J.E. Social Media with a Strategy
•Als PPTX, PDF herunterladen•
1 gefällt mir•497 views
Michael's Presentation to the 2020 PEJE conference on how schools can effectively and responsibly use social media to connect with key audiences, build key communities, and deliver on their communication goals.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie P.E.J.E. Social Media with a Strategy
Ähnlich wie P.E.J.E. Social Media with a Strategy (20)
Mehr von See3 Communications
Mehr von See3 Communications (20)
P.E.J.E. Social Media with a Strategy
- 1. Social Media With a Strategy A Primer for Schools Building Communities Online Prepared for PEJE Presented by Michael Hoffman, CEO, See3 Michael Hoffman: See3 Communications
- 2. Today’s Session How many times have board members or parents asked how your school is using Twitter or Facebook? As if you don't have enough to do! The shiny objects of new technologies can suck time and money from your staff and distract you from key priorities. But these tools are also revolutionizing communications and allowing you to build relationships that can lead to more students, an increased donor base, and a better community reputation for your school. Participants will gain a big picture understanding of what is needed to make appropriate and effective decisions about social media and see how real-life institutions use social media to advance their goals. Michael Hoffman: See3 Communications
- 3. About Me
- 5. There’s a LOT of Social Media Out There (a whole lot) Michael Hoffman: See3 Communications
- 6. Let’s Start with a Stretch Raise your hand if you are active on a Social Network – Facebook, Twitter, Etc.
- 8. Don’t Panic.
- 10. Social Media is Not about Technology
- 12. Telling a Story
- 13. Listening
- 16. Communities (Like Yours) Are Moving Online
- 18. Are you ever frustrated that an email is, at worst, a 1 way conversation?
- 19. Do you want to start conversations with parents? Alumni? Students?
- 20. Struggling to show a link, a video, or just share your thoughts in a way that people actually notice and promote?
- 22. How do I moderate content to ensure it’s appropriate?
- 23. How do we teach our limited staff to manage all this conversation?
- 24. Are there legal risks?
- 25. I don’t feel comfortable going social if I don’t know the appropriate controls to ensure safety and positivityStudent Privacy, Appropriate Content, Cyberbullying are all Valid Concerns…But Social Media is About Open and Transparent Conversation. With Responsible Stewardship You Can Foster a Positive and Productive Network.
- 27. Example: Class related questions, staying current with alumns, showing off classroom related projects
- 28. Conversely to the above, concretely define what can not happen on social media pages
- 29. Example: critical commenting on students, discipline, or community members, revealing personal identifying information
- 30. Define who is responsible for best practices (and page creation), create a training program, and ensure that all people who have access complete and sign-off on the training
- 31. Each page should include legal disclaimer with a statement of purpose approved by your legal counsel
- 34. Set up fan page for your organization
- 35. Share updates, photos, videos, links
- 40. Share updates, news, links, promotions
- 41. Build a “following” and “follow” other users - good for high profile personality
- 44. Manage Using TweetDeck or HootSuite
- 46. Upload and view online videos
- 48. % Users Users (M) Age – 57.1 All 19% 11.0 <18 19% 11.1 18-34 22% 12.3 35-44 21% 11.9 45-54 19% 10.9 55+ Gender 52% 29.8 Male 48% 27.3 Female Storytelling With Video In 1 Minute 24 hours of video are uploaded to YouTube #3 Biggest Site in the World Bigger than MSN and Wikipedia 58 Minutes Average time spent on YouTube Source: Nielsen//NetRatings (December 2009) - US audience.
- 50. Post thoughts, updates, photos regarding your work
- 52. 5 Key Takeaways Find out where your audience is already online - don’t be afraid to ask them! Staff your social media presence smartly (task force, social media manager) Write a social media policy Don’t forget to listen Go deep, not wide
- 54. Create a social media use policy inclusive of who owns pages, who posts pages, what can go up, and what can never go up
- 55. Set up Facebook, Twitter, and YouTube accounts (it’s easy, trust me)
- 56. Begin driving new members to your network using your existing communications and watch your network grow