2010 Q3 Sedo Domain Market Study

Sedo‘s Domain Market Study
3rd Quarter 2010

Overall, 10,085 domains changed hands for 20,507,143 USD in Q3 2010 through Sedo’s
marketplace. Domain sales continue to remain steady and a viable investment option, with year
over year sales and volume of sales results further demonstrating the strength of domains as
long term investments. From small businesses to serious portfolio owners, quarter over quarter,
domains are proving to be one of the most solid, accessible and safe investment options for
both large and small investors.

This study will continue to review trends and changes in the domain market in Q3 2010,
as represented by the Sedo Marketplace.

1. Division of Generic Top-Level Domain (gTLD) Sales
The .com extension remains the most popular top-level domain extension, accounting for 74%
of all gTLD sales. Overall, the sales have remained consistent from Q2 2010 across all gTLDs.

gTLD Sales
8%

11%

© Sedo, 2010

© Sedo, 2010 :: www.Sedo.com

2. Division of Top 10 Country Code Top-Level Domain (ccTLD) Sales
The .de and .co.uk extensions remain the most popular ccTLDs at Sedo, with .eu not far behind.
The .de extension now claims more than half of the market share for all ccTLDs in Q3 2010. The
popularity of the .co.uk extension has slightly increased, as compared with Q2 2010. Like with
gTLDs in Q3 2010, the division of sales has remained consistent over the past 6 months of 2010.

ccTLD Sales
2% 2%
3%
3%
3% Domains
4% .de
4% .co.uk
.eu
52% .es
13%
.tv
.nl
.at
.ch
14%
.fr
.in
© Sedo, 2010


3. Division of Sales Volume per Quarter
The graph demonstrates the sales volume spanning from Q2 2009 through Q3 2010. Though
Q3 2010 saw a slight decrease in the number of sales from Q2 2010, the overall sales volume
has remained stable since Q3 2009.

25,000,000 $
23,177,253
23,014,162
21,568,780
21,495,068 20,507,143
20,000,000 $

15,000,000 $ 14,728,188

10,000,000 $

5,000,000 $

0$
Q2 Q3 Q4 Q1 Q2 Q3
2009 2009 2009 2010 2010 2010
© Sedo, 2010


4. Division of Sales per Quarter
Overall 2010 has provided strong and steady sales. While Q3 2010 resulted in a decrease
of 9.5% from Q2 2010, the sales per quarter are higher than Q3 2009, further demonstrating
the steady year over year increase in overall domain investments. Even though there was
a decrease in sales from Q2 2010, we must factor in the greater number of auction events
in Q2, which may be responsible for the higher sales volume quarter over quarter.

12,000 11,942
11,146

10,085
10,070
10,000 9,403 9,928

8,000

6,000

4,000

2,000

Q2 Q3 Q4 Q1 Q2 Q3
0 2009 2009 2009 2010 2010 2010
© Sedo, 2010


5. Division of Sales Type
Below is a breakdown of the ways in which domains were sold on the Sedo marketplace
in Q2 2010. Offer-Counteroffer sales remain the most prominent sales type, representing
42% of sales in Q3 2010. Fixed price domain sales have been growing each quarter since Q1
2010,and have increaded 3% in popularity from Q2 2010 to Q3 2010.

2% 4%
Division of Sales Type
5%

19%

42%

Offer - Counteroffer
Fixed Price
Marketplace Auctions
Auction Events
28%
Brokerage
External Transfers
© Sedo, 2010


6. Number and Price Comparison (gTLDs)
While the average sales prices for .com and .net domains remain on a steady upswing, the
.org, .info, and .biz extensions witnessed somewhat significant spikes in sales activity in Q3.
In addition, the .info extension experienced it’s most profitable sales quarter in more than
a year.

Average Average Average Average Average
Sales Price Sales Price Sales Price Sales Price Sales Price
TLD Q3 2009 in $ Q4 2009 in $ Q1 2010 in $ Q2 2010 in $ Q3 2010 in $

.com 3,301 2,582 2,373 2,401 2,511

.net 1,314 1,467 1,175 1,673 1,675

.org 1,511 2,085 3,376 1,135 2,736

.biz 566 3,377 1,224 694 1,054

.info 681 729 877 638 926

© Sedo, 2010

7. Number and Price Comparison (ccTLD)
The trends for ccTLDs varied greatly in Q3 2010. The .co.uk extension, for instance,
experienced it’s highest average sales price over the past year while the .de, .at and .es
extensions saw a moderate decrease in average sales prices.

Average Average Average Average Average
TLD Q3 2009 in $ Q4 2009 in $ Q1 2010 in $ Q2 2010 in $ Q3 2010 in $

.de 2,122 3,283 2,283 1,999 1,449

.at 1,650 1,610 1,693 1,383 1,057

.fr 4,368 5,122 11,382 2,466 4,819

.es 2,161 2,001 1,360 1,725 1,093

.co.uk 1,329 850 523 909 1,532
© Sedo, 2010


8. Median Sales Prices
The median sales prices for gtlds tend to remain more consistent and serve as good indicators
of the sales price for the majority of domain sales sold quarter over quarter. Below is a review of
the median sales prices for gTLDs. All median sales prices have increased from Q2 2010 to Q3
2010, showing steady marketplace activity as we head into 2011.

Median Median Median Median Median
gTLD Q3 2009 in $ Q4 2009 in $ Q1 2010 in $ Q2 2010 in $ Q3 2010 in $

.com 490 437 510 510 522
.net 501 498 521 581 588
.org 496 436 550 530 589
.biz 301 333 537 380 500
.info 291 253 418 402 431
© Sedo, 2010

9. Division of Categories
With Sedo’s new auto categorization tool, there are now more categories within the Sedo
database. As a result we saw a variety of new popular categories on the Sedo marketplace
this quarter. Below is a list of the most popular categories in Q3 2010.

1 Software
2 Regions, Countries Cities
3 Employment
4 Religion and Spirituality
5 Consulting
6 Domain Industry
7 Humor
8 Jewelry
9 Lodging
10 Hardware
© Sedo, 2010


10. Top Sales
Below is a list of the top 20 public domain sales on the Sedo Marketplace. Jerusalem.com,
the top sale of Q3 2010, was over $100,000 more than the top sale of Q2 2010, showing
not only steady marketplace growth, but also the increased interest in geo domains. The
Q3 2010 top sales list also demonstrates an increase in business’ investing more of their
marketing budgets into domains, with premium names like AirTickets.com, Angels.com
and Redwine.com.

Sedo’s Top 20 Public Domain Sales: Q3 2010

Domain Sale Price
1 jerusalem.com 510,000 $
2 lottery.net 220,000 $
3 angels.com 200,000 $
4 sec.de 136,850 €
5 idol.com 120,000 €
6 redwine.com 150,000 $
7 e.co 81,000 $
8 airtickets.com 80,000 $
9 devisen.de 55,930 €
10 outdoorliving.com 68,000 $
11 resumewriting.com 66,000 $
12 yyy.com 45,444 $
13 swisstv.ch 35,508 €
14 980.com 40,000 $
15 geschenk.com 40,000 $
16 pokie.com 40,000 $
17 cloud-computing.de 29,000 €
18 vergleichen.com 28,600 €
19 sites.co.uk 35,000 $
20 voke.com 35,000 $
© Sedo, 2010


11. Looking Forward
Q3 2010 demonstrated a good overview of where certain market trends are heading. The
Sedo sales and marketing teams spent a good portion of Q3 working on developing sales
opportunities, and the results of these efforts will most likely be reflected in the sales growth
in the Q4 2010 domain market study. With that in mind, we expect the increased interest in
ccTLDs and gTLDs to continue throughout Q4 2010 and into 2011. Overall, the Sedo market-
place is expected to continue demonstrating sales growth of fixed priced domains and ccTLDs.
As the general public, including small and medium sized business owners, becomes more
aware of the value of domain names, we are confident that the end-user sales trend will
continue to grow, moving forward into 2011.


2010 Q3 Sedo Domain Market Study

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