Presented @ Open Innovation 2.0 Conference of the European Commission 09-06 2015, Espoo, Finland

1. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
Learnings
research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma
The Two Cultures of Serendipity

2. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma
The Two Cultures of SerendipityL
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3. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
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research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma
1.WAR: (Cold) War Research in CyberneticsL
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4. www.serendipity-lab.com #serendipitylab @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolmaresearch centre for art & design avans university I www.serendipity-lab.com I @sebastianolma
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5. www.serendipity-lab.com #serendipitylab @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
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research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

6. www.serendipity-lab.com #serendipitylab @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
The Inter-Discipline of CyberneticsL
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research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

7. www.serendipity-lab.com #serendipitylab @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolmaresearch centre for art & design avans university I www.serendipity-lab.com I @sebastianolma
Wiener,the SerendipitologistL
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8. www.serendipity-lab.com #serendipitylab @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
The Macy Conferences (1946-53)L
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research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

9. www.serendipity-lab.com #serendipitylab @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
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“Designed to be intellectual free-for-alls,the conferences were radically interdisciplinary.
Researchers from a wide variety of fields struggled to understand one another and make
connections between others’ideas and their own areas of expertise.In the process,a
concept that may have begun as a model of a particular physical system came to have
broader significance…”(Kathrin Hayles)
research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

10. www.serendipity-lab.com #serendipitylab @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
J.C.R.Licklider,Director of ARPA’s IPTO (1962)
Intergalactic Computer Network
facilitating the idiosyncratic
working methods of the scientific
community
ARPANET: Inventing the InternetL
Learnings
research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

11. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
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research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma
2.LOVE: Hippies & PsychedeliaL
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12. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
CountercultureL
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research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

13. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
Culture of SerendipityL
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research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

14. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
Psychedelic Exploration & Artistic ExperimentationL
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research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

15. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
Psychedelic Exploration & Artistic ExperimentationL
Learnings
research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

16. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
Psychedelic Exploration & Artistic ExperimentationL
Learnings
research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

17. www.serendipity-lab.com #serendipitylab @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
Psychedelic Exploration & Artistic ExperimentationL
Learnings
research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

18. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
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research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma
3.LOVE MEETS WARL
Learnings

19. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
Steward BrandL
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research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

20. www.serendipity-lab.com #serendipitylab @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
‘the bible of my generation’
‘sort of like Google in paperback form,
35 years before Google came along’
Whole Earth CatalogueL
Learnings
research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

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Whole Earth CatalogueL
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research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

22. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
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Two Cultures of SerendipityL
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Counterculture
radical experimentation with technology and social organisation
Military-Industrial-Academic Complex
knowledge sharing guided by the idiosyncrasies of academic work rather
than quick‘valorisation'etc.
research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

23. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
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Two Cultures of SerendipityL
Learnings
No digital revolution without cybernetics & hippies!
research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

24. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
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Conclusion
Policy for Serendipitous Innovation?
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Public Space
for Art & Subculture
Massive Public Funding
for Academic Idiosyncrasy
research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma

25. research centre for art & design avans university I www.serendipity-lab.com I @sebastianolmawww.serendipity-lab.com #serendipitylab @sebastianolma
THANK YOU!
research centre for art & design avans university I www.serendipity-lab.com I @sebastianolma