How to create the best Value Propositions for your clients

2. Most new business ideas fail to give
each customer segment an appropriate
Value Proposition

3. So, how to create a good
Value Proposition
to your customers

4. How? First define:

5. What
Value
do you deliver
to the customers?

6. Which
Problems do you solve for them?

7. Which customer
Needs
are you satisfying?

9. Know your customer
Like nobody else

11. Seriously…
How?

12. Do not
settle
with finding
information on the internet

13. Instead, do some
Fieldwork

14. I do not
mean
this

15. The goal is to
Empathize
with the customer

16. You have to think
and Feel as your
customer does

17. Understand their
Problems
Needs
Fears
& Concerns

18. Puttin yourself in the customers shoes

19. Have to find Them
Ask them what they want

20. Have to find Them
Watch them

21. Have to find Them
Show them your solution
and get feedback

22. Then, go back and
Improve your Value Proposition

23. Finally,
the Value Proposition
must be
Tested