[US] The Content Evolution - Marcus Tober

•

4 gefällt mir•804 views

The Content Evolution- by Marcus Tober, Searchmetrics. Data-driven Marketing, Mobile/Desktop, Entities vs. Keywords, user-centric and holistic Content.

Internet

© Searchmetrics. All rights reserved. Do not distribute without permission.
Marcus Tober
London
05/12/2015
The Content Evolution
Mobile/Desktop – Entities/Keywords – User-Focus & more
@marcustober

Founder and CTO of
Searchmetrics
In love with SEO and search
since 2001
Study of computer science
in Berlin, so I‘m the techie!
Marcus Tober
@marcustober

Made with love in Berlin
165 passionate people
Innovator in SEO Software &
more since 2005

ROADS?
Where we‘re going, we don‘t need Roads.

An SEO walks into a bar…
bars, beer garden, lounge,
hangout hole, night club,
mini bar, bar stool, tavern,
pub, beer, whine, whiskey…

10
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
The „old-fashioned“ way to do it

11
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
Today

13
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
SEO Visibility - ehow.com

14
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
Stock
-$2 Bn!

15
© Searchmetrics. All rights reserved. Do not distribute without permission.
KEYWORD
2015
MachineLearning

16
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
STOP – what about this?
users still type keywords in here…

17
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
ANSWER: Hummingbird
„precise and fast“

boiled egg hard boiled egg recipe
how long does it take
to boil an egg

Related KWs
March 2015
how to cook the
perfect boiled egg
what is the best method
for hard boiled eggs

24
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
89%
of Domains are literally
INVISIBLE
11% of Domains
have SEO Visibility >10
DOMAIN VISIBILITY
DOMAIN VISIBILITY

26
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
ehow.com/how-does_5316451_long-boil-eggs.html
SNIPPET

27
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
March 2015June 2013
9#
#34
1 Ranking !

28
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
CONTENT OPTIMIZATION
Ø Market
eHow-URL

29
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
CONTENT OPTIMIZATION

30
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober

43
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
thekitchn.com/how-to-boil-eggs-perfectly-every-time…
Keyword Density „boiled eggs“

44
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
HOLISTIC WEBSITES

45
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
HOLISTIC WEBSITES
464 #1

46
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
SEO Visibility - thekitchn.com

48
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
CONTENT OPTIMIZATION

49
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
CONTENT OPTIMIZATION

53
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
DATA-DRIVEN APPROACH
SEO Today
Technical Aspects:
• Site Structure
• Internal Link Structure
• Usability, etc.

54
© Searchmetrics. All rights reserved. Do not distribute without permission.
Redirects
RANKING FACTORS 2015
0
0,05
0,1
0,15
0,2
0,25
0,3
0,35
1 2 3 4 5 6 7 8 9 10111213141516171819202122 2324252627282930
US-MOBILE 2015
Redirects

55
© Searchmetrics. All rights reserved. Do not distribute without permission.
Evolution of „Mobile Friendly“ Search Results
06/2013 07/2014 11/2014 04/2015
• Faulty Redirects
• Smartphone-only errors
Flash
“Mobile-friendly”
Mobile Friendliness
as a Worldwide
Ranking Signal

57
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
Share of Mobile-Friendly URLs
71%
68%
29%
32%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
After
Before
mobile-friendly
not mobile-friendly
*Basis: SERPs 1-3
Mobilegeddon,
April 21st, 2015

58
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
Share of not Mobile-Friendly URLs
27%
26%
36%
30%
29%
37%
0% 10% 20% 30% 40%
SERP 3
SERP 2
SERP 1
Before
After

59
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
Average Position Change of URLs
-0,21
+0,20
not mobile-friendly mobile-friendly

60
© Searchmetrics. All rights reserved. Do not distribute without permission.
Mobilegeddon Loser UK
Desktop SEO Visibility Mobile SEO Visibility Mobile/Desktop Ratio
reddit.com 282584 163055 - 42%
ft.com 258356 151798 - 41%
thisismoney.co.uk 212420 142572 - 33%
collinsdictionary.com 130249 74673 - 43%
autoexpress.co.uk 121878 91935 - 25%

61
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
Loser of the Google Mobile Update
-43%

62
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
Loser of the Google Mobile Update
?

63
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
Loser of the Google Mobile Update
-33%

64
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
Loser of the Google Mobile Update
?

65
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
DATA-DRIVEN APPROACH
SEO Today
Content Aspects:
• Content Strategy
• Content Optimization
• Content Success Measurement

Search Results are Different
Depending on Context

68
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
Mobile SEO Visibility
My Project
Deep Insights for
Devices Mobile

TAKEAWAYS
Technical Optimization
helps to create Rankings…
(when done correctly)
1.

70
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
EXAMPLE: SEO - BUT NO RELEVANT CONTENT

71
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
EXAMPLE: SEO - BUT NO RELEVANT CONTENT

72
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
EXAMPLE: SEO - BUT NO RELEVANT CONTENT

73
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
EXAMPLE: SEO - BUT NO RELEVANT CONTENT
#1 No Rankings

TAKEAWAYS
Technical Optimization
helps… but only
RELEVANT CONTENT
creates long-term Success!
1.

TAKEAWAYS
Technical Optimization
≠ Keyword Optimization
= Site Structure + Usability
1.

TAKEAWAYS
Don‘t provide
Keywords – provide
ANSWERS
2.

TAKEAWAYS
Content HOLISTIC
= context-based
+ user-focused
3.

79
© Searchmetrics. All rights reserved. Do not distribute without permission.
@marcustober
HOLISTIC and RELEVANT WEBSITES

BONUS
Success is the result of
SEO +
Relevant CONTENT
*

SEO Today
* Search
EXPERIENCE
Optimization

Weitere ähnliche Inhalte

Was ist angesagt?

The Biggest Lies That Digital Marketers Tell Themselves

Samuel Scott

Subscription Apps - @Thomasbcn at AGS

ThomasBCN

Search Leeds - Making Headlines

Shannon McGuirk

Joanna Lord, CMO of ClassPass, will cover how to organize your teams and company for accelerated growth. She’ll cover how to introduce experimentation across stakeholders, who to hire and what processes to leverage to make sure you’re maximizing across all cylinders to dominate the competition. Additionally, she’ll walk through common best practices from some of the fastest growing companies so you can understand what makes them stand out and ultimately win. Presentation by: Joanna Lord - CMO, ClassPass

Habits of High Growth Companies

Conductor

How to make friends and influence developers - @stekenwright at #TechSEO Summat

Rise at Seven

Why you should stop trying to "hack" growth

Amir Jirbandey

Optimizing Your Website for Mobile Search

Bryson Meunier

Shannon McGuirk - Making Headlines

Shannon McGuirk

The Power of Hindsight: Using Historical Data to Make Better Decisions

Brandwatch

Start Summary: "131% Organic Session Increase in 5 Months 62% Impression Increase in 5 Months 144% Clicks Increase in 5 Months" This SEO Case study is about Google Core Updates and their impacts on biggest financial institution website in Turkey. I have started to work in Hangikredi.com at 26 March 2019. But, the company's website had been affected by 12 March Google Core Update very negatively. I had started to work in here while a crisis had been happening. I had examined the web site and figured it out that the real problems were crawl budget, authority signasl and relevancy-entity connection. I have activated social media, Google My Bussiness accounts, I have entered financial forums, every other alternative channel. I created a news publisher network about us. I cleaned the misleading status codes, HTML and CSS mistakes, optimised meta tags, fixed the redirection chains, I used the image compressions and deleted lots of unnecessary URL and their contents, I created the internal link structure from scratch. Until 5 June Google Core Update, we were winners again. We had regained all of our traffic lost. Until 1 August server atack, we were okay, then in one day, everything went wrong. I had started from 0 again... I had been optimising web site's offpage signals for regain the trust of Google AI and I had been supporting this strategy with onpage elements. After 24th September Google Core Update, there was another success. We breaked the crawl load/rate record, avarage site position, CTR and impression, click records for site history. In this CASE Study, you are gonna find details of a SEO Success Story with graphics and also some funny cencor images from my life. End Summary: "12 March, 5 june and 24 September Google Core Updates with 1 August Server Atack are the milestones of this SEO Casse Study. You will find all details from our view of point. I hope you will like it."

SEO Case Study - Hangikredi.com From 12 March to 24 September Core Update

Koray Tugberk GUBUR

Thomas Scott's talk from AWS + OWASP event "Strategies for Monitoring and Mea...

AWS Chicago

ReadingSEO - 14th of November - Master Deck

Matt Williamson

BrightonSEO Autumn 2021 - Advanced YouTube SEO Tricks

Itamar Blauer

Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front...

Authoritas

Agile Analytics

Simo Ahava

Analytics Horror Stories - BrightonSEO 2016

Anna Lewis

MeasureFest

Martijn Scheijbeler

Mobile growth #RARRA - @thomasbcn at TheFamily Berlin

ThomasBCN

Making the most of digital in women's rugby

AliDonnelly

Apple Search Ads - Beyond the basics by @thomasbcn

ThomasBCN

Was ist angesagt? (20)

The Biggest Lies That Digital Marketers Tell Themselves

Subscription Apps - @Thomasbcn at AGS

Search Leeds - Making Headlines

Habits of High Growth Companies

How to make friends and influence developers - @stekenwright at #TechSEO Summat

Why you should stop trying to "hack" growth

Optimizing Your Website for Mobile Search

Shannon McGuirk - Making Headlines

The Power of Hindsight: Using Historical Data to Make Better Decisions

SEO Case Study - Hangikredi.com From 12 March to 24 September Core Update

Thomas Scott's talk from AWS + OWASP event "Strategies for Monitoring and Mea...

ReadingSEO - 14th of November - Master Deck

BrightonSEO Autumn 2021 - Advanced YouTube SEO Tricks

Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front...

Agile Analytics

Analytics Horror Stories - BrightonSEO 2016

MeasureFest

Mobile growth #RARRA - @thomasbcn at TheFamily Berlin

Making the most of digital in women's rugby

Apple Search Ads - Beyond the basics by @thomasbcn

Andere mochten auch

SEOzone 2015 - Tamara Gielen - Amplifying Your Content With Email Marketing

SEOzeo

Hope is not a strategy. Often SEO professionals make unrealistic forecasts or they try to avoid making them altogether because of the extreme uncertainty of the search environment. The lack of clear KPIs and achievable milestones is one of the reasons that make a budget owner skeptical when it comes to SEO. With all the data that is readily available, we are now able to clarify the SEO opportunity lies ahead for a brand and estimate growth over time, in a comprehensible and realistic way.

Predicting SEO Growth in an Environment of Extreme Uncertainty

Cosmin Negrescu

SEOzone 2015 - Mark Thomas - 5 Actionable Technical SEO Tips

SEOzeo

Go Big or Go Home - BrightonSEO April 2013

Hannah Smith

A journey through 1 billion Turkish semantic connections

Cosmin Negrescu

How to grow the hell out of your Agency

Cosmin Negrescu

Everything you always wanted to know about email marketing - in 20 minutes

Tamara Gielen

Running An International Email Program

Tamara Gielen

SEOzone 2015 - Marcus Tober - Ranking Factors For Mobile And Desktop Search

SEOzeo

Things To Check Before You Launch Your Email

Tamara Gielen

Email Deliverability Best Practices by Tamara Gielen

Tamara Gielen

Email marketing Content Ideas

Tamara Gielen

Top 10 email marketing tips for SEOs

Tamara Gielen

Getting The Most Out Of Your Holiday Email Campaigns

Tamara Gielen

Wat werkt vandaag in e-mailmarketing

Tamara Gielen

7 Tips om meer uit e-mailmarketing te halen

Tamara Gielen

E-mailmarketing Basics

Tamara Gielen

50 simple but highly effective email marketing tips

Tamara Gielen

In this presentation, I share some important conclusions from my own experience with Google understanding my intent, but delivering the same results over and over again for different wording. I then get to my own belief on why we haven't started to think, research and track topics instead of keywords yet, even if we've been preaching about this concept for more than 3 years now. And I close by introducing a new product, which we believe should make topics as easy to understand and work with as it is with keywords.

Why have we not shifted our mindset from Keywords to Topics, when we should h...

Cosmin Negrescu

Jaws in Space - How to develop & pitch creative ideas

Hannah Smith

Andere mochten auch (20)

SEOzone 2015 - Tamara Gielen - Amplifying Your Content With Email Marketing

Predicting SEO Growth in an Environment of Extreme Uncertainty

SEOzone 2015 - Mark Thomas - 5 Actionable Technical SEO Tips

Go Big or Go Home - BrightonSEO April 2013

A journey through 1 billion Turkish semantic connections

How to grow the hell out of your Agency

Everything you always wanted to know about email marketing - in 20 minutes

Running An International Email Program

SEOzone 2015 - Marcus Tober - Ranking Factors For Mobile And Desktop Search

Things To Check Before You Launch Your Email

Email Deliverability Best Practices by Tamara Gielen

Email marketing Content Ideas

Top 10 email marketing tips for SEOs

Getting The Most Out Of Your Holiday Email Campaigns

Wat werkt vandaag in e-mailmarketing

7 Tips om meer uit e-mailmarketing te halen

E-mailmarketing Basics

50 simple but highly effective email marketing tips

Why have we not shifted our mindset from Keywords to Topics, when we should h...

Jaws in Space - How to develop & pitch creative ideas

Ähnlich wie [US] The Content Evolution - Marcus Tober

SEJ Summit 2015: The Content Evolution by Marcus Tober #SEJSummit

Search Engine Journal

The Content Evolution By Marcus Tober #SEJSummit

Search Engine Journal

Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - f

Mike Corak

SEO & Content Marketing: The Art + Science of Ranking & How People Search Online

Holly Miller

Register to view on demand: http://www.searchmetrics.com/news-and-events/traffic-brand-awareness/ Join the deminar so that you can learn how to: Monitor high traffic pages with Visibility Guard Discover how accessible your pages are with Internal Linking Leverage Competitive Keyword Discovery to drive more traffic to your site Register today so that you can take advantage of the added power of performance dashboards, content gap analysis and Searchmetrics Proprietary Data to help track, measure, and boost your brands performance online! Save your seat!

Searchmetrics Traffic and Brand Awareness using the Searchmetrics Suite

Searchmetrics

With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Jay Baer, The New York Times best-selling author and President of Convince & Convert, and Mike Corak, ethology’s Executive Vice President of Strategy, break down this year’s latest and greatest digital marketing trends to see if you should love ‘em or leave ‘em. The presentation covered the following: -Determining which of the top 2015 trends are right for your digital marketing mix - Incorporating user-centered design principles for a better brand experience - The evolution of your content strategy and content marketing tactics - Making use of new organic search developments - Enhancing internal organizational efforts to make your digital marketing more effective

Top Digital Marketing Trends for 2015: Love ‘em or Leave ‘em?

Ethology

With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Join Jay Baer, The New York Times best-selling author and President of Convince & Convert, and Mike Corak, Ethology’s Executive Vice President of Strategy, as they break down this year’s latest and greatest digital marketing trends to see if you should love ‘em or leave ‘em. In this webinar, you’ll learn how to: Determine which of the top 2015 trends are right for your digital marketing mix Incorporate user-centered design principles for a better brand experience Evolve your content strategy and content marketing tactics Make use of new organic search developments Enhance internal organizational efforts to make your digital marketing more effective

The Top 8 Digital Trends for 2015 - Digiday Digital Love 15

Mike Corak

this is the most interesting presentation I've given about data in a long time. Here you can see what we do to actually PREDICT analytics. This 'theoretical' presentation about how to do this using the 3 things you need to make it happen is actually something MarketBrew.com already does for clients. With this technology, 'Automated SEO' is starting to become a little more possible, but not totally ever. I'm an Evangelist for MarketBrew. Email me if you are interested in a demo - aaron.kronis@marketbrew.com.

Aaron kronis-predicitve-analytics-oct-2014-16x9

Aaron Kronis

Does Your Website Stack Up? CPA Website Findings Revealed

Skoda Minotti

To view the webinar on demand, register here: http://www.searchmetrics.com/news-and-events/keyword-topic-research/ Keyword optimization analyzes which of a monitored domain’s URLs rank the highest for a particular keyword. Of course, it’s easy to find out who ranks in the top three results for a keyword; just type it into Google. But keyword optimization requires advanced keyword research that goes much deeper into keyword data. Searchmetrics keyword optimization research can help you: Build a more complete keyword set Categorize keywords into business categories Identify keyword opportunities from competitor activity Prioritize keywords more effectively with advanced filtering by quick wins, search volume, traffic index, etc.

Searchmetrics Keyword and Topic Research using the Searchmetrics Suite™

Searchmetrics

Sharpen your inbound marketing skills with intermediate and advanced strategies used by enterprise e-commerce and multilocation brands. Corporate consultant and agency-trainer Steve Wiideman will be covering technical, contextual and off-page visibility opportunities that touch users during key micro-moments, while improving organic visibility. Learn how to marry data from what we already know about our paid and organic visitors with insights garnered from competitor research. Explore recent case studies from brands you’ll immediately recognize and every detail of the campaigns they used to boost search engine rankings and drive referral traffic. Specific topics covered include performing a technical obstacle analysis and organizing tasks for web developers, inbound link analysis and creative strategy, competitive analysis, along with post-Google Hummingbird keyword research for taxonomy and content marketing planning. Leave this Inbound Marketing Master Class with templates, tools and actionable checklists for maximizing inbound marketing efforts.

Inbound Marketing Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Making Data Dreams come true - Switching the Gap between ranking factors & yo...

Björn Darko

REGISTER HERE TO DOWNLOAD SLIDES AND VIEW THE WORKSHOP ON DEMAND: http://www.searchmetrics.com/news-and-events/position-zero/ Join us as we unmask the mystery of Google’s top ranking, Position Zero. During the workshop Jordan will walk you through the evolution of organic search, the impact of featured snippets aka Position Zero; why it’s so hard to get, and strategies that you can leverage in pursuit of Zero.

Searchmetrics Online Workshop: Unmasking the Mystery of Ranking for Google's ...

Searchmetrics

Simon Heseltine, VP of Search at ForRent.com, will show you how search engines have evolved over the last few years, and where they’re going. Find out what you should have done, that if you haven’t, your competitors may have. He'll give you insights into where you should focus your 2017 SEO budget, and he'll also provide an intro into some of the other topics that will be covered in more depth over the rest of the conference. Presentation by: Simon Heseltine - VP of Search, ForRent.com This presentation was given at the 2017 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/

The Evolution of SEO: How to Become a Modern-Day SEO Master

Conductor

Modern SEO - It Takes a Village - Ethology

Mike Corak

Keyword research, content tagging, and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, we’re moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and it’s an important one. But it’s time to make room for some friends. This presentation covers search, content strategy, social, local, paid search and user experience information about how a cross-discipline search effort is required for top visibility, traffic and conversions. Learn what integration points are most important, see real life client examples, and get tips from the pros regarding how to operationalize your effort. In this presentation, you’ll: Learn why a cross-discipline effort is necessary to win today and forward Receive guidance on what tactics and touch-points teams should rally around Get advice on how to operationalize the effort

Modern SEO: It Takes a Village

Ethology

As an online marketer, SEO or content writer, your ultimate goal is to make sure whatever you create for online audiences will perform as expected. That could come in the form of user signals, higher rankings, social shares – or conversions. The goal of content optimization is exactly that – to make sure your content connects in moments that matter when users are looking for information via search engines.

Searchmetrics Unwrapping the Secrets of SEO: Understanding the Basics of Sema...

Searchmetrics

Whether you’re a skeptic or you’ve already invested in a natural language strategy, getting a practical sense for how much natural language will impact your business is going to be the key to long-term success. Being thoughtful will pay off, knee-jerk reactions will not. Take thoughtful tips from agency pros to plan ahead, use what you have and drive results. This webinar brings over 40 years of collective marketing experience to dig into how natural language will impact content marketing, advertising strategy, and organic web traffic.

Natural Language and Your Marketing Strategy

Sean Van Guilder

Jordan Koene - Advanced Search Summit Napa 2019

Digital Marketers Organization

Modulo iv cofoce.pptx

Moises Cielak

Ähnlich wie [US] The Content Evolution - Marcus Tober (20)

SEJ Summit 2015: The Content Evolution by Marcus Tober #SEJSummit

The Content Evolution By Marcus Tober #SEJSummit

Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - f

SEO & Content Marketing: The Art + Science of Ranking & How People Search Online

Searchmetrics Traffic and Brand Awareness using the Searchmetrics Suite

Top Digital Marketing Trends for 2015: Love ‘em or Leave ‘em?

The Top 8 Digital Trends for 2015 - Digiday Digital Love 15

Aaron kronis-predicitve-analytics-oct-2014-16x9

Does Your Website Stack Up? CPA Website Findings Revealed

Searchmetrics Keyword and Topic Research using the Searchmetrics Suite™

Inbound Marketing Master Class - Steve Wiideman, Wiideman Consulting Group

Making Data Dreams come true - Switching the Gap between ranking factors & yo...

Searchmetrics Online Workshop: Unmasking the Mystery of Ranking for Google's ...

The Evolution of SEO: How to Become a Modern-Day SEO Master

Modern SEO - It Takes a Village - Ethology

Modern SEO: It Takes a Village

Searchmetrics Unwrapping the Secrets of SEO: Understanding the Basics of Sema...

Natural Language and Your Marketing Strategy

Jordan Koene - Advanced Search Summit Napa 2019

Modulo iv cofoce.pptx

Mehr von Searchmetrics

Searchmetrics Online Workshop: Travel Ranking Factors

Searchmetrics

Marcus Tober 2017 SMX Advanced Seattle - Ranking Factors

Searchmetrics

http://www.searchmetrics.com/news-and-events/content-optimization/ Relevant content that answers the search query and engages your visitors is more important now than ever. Searchmetrics Content Experience™gives you the insight to create relevant, engaging content that will help you increase SEO rankings, drive more online traffic and boost conversions. During the workshop, Jasleen will take a "Bob Ross Approach" to content optimization and demonstrate step-by-step, how you can create content that drives revenue using the Searchmetrics Content Experience™ .

Content Optimization using the Searchmetrics Content Experience™

Searchmetrics

View On Demand: http://www.searchmetrics.com/news-and-events/deminar-market-analysis/ What's your Online Market Share? Having a large Market Share is a significant advantage in online marketing. Knowing the competitors within your specific market and how you perform against them will help you improve your Market Share and, ultimately, reach more customers. During the deminar, Kirby will demonstrate the Searchmetrics Market Analysis and Performance Tracking tool so that you can quantify and define your Market Share as well as identify, monitor and outperform your competitors.

Market Analysis and Performance Tracking using the Searchmetrics Suite

Searchmetrics

As ranking factors differ for each industry, it’s not always the same factors that are the most important. For this reason, we have used our eCommerce keyword set to first evaluate all ranking factors that were part of the general benchmark analysis. Based on these results, we have identified the ten ranking factors that are the most important for the field of eCommerce. View our workshop on demand, to learn which ranking factors are most important to the eCommerce industry and why.

Searchmetrics eCommerce Ranking Factors Online Workshop

Searchmetrics

Even the best content will fail if the internal link structure of your site is not user centric. With the Searchmetrics Link Optimization tool, you can analyze your entire internal link structure and receive targeted recommendations to optimally link your pages. View the deminar on demand to answer the following: Are my pages readily accessible to users and search engines? How can I improve the flow of "link juice" through my site? How can I use internal links to improve the topic authority of my pages? http://www.searchmetrics.com/news-and-events/deminarlink-optimization-using-searchmetrics-suite/

Deminar: Link Optimization using the Searchmetrics Suite

Searchmetrics

After countless hours of fine tuning, you’ve worked from scratch to set the scene for great SEO performance – every technical challenge tackled, and every slice of content in check. But after initial optimization, you see a slow in your once-skyrocketing SEO visibility as the obvious options for optimization begin to run low. Now what? In this guided presentation, we’ll discuss the optimization techniques you need to prioritize in order to overcome the “SEO Plateau” and get your site progressing steadily once again, including how to: – Leverage your content to maximize performance – Boost your traffic by identifying and reaching expanded, but equally relevant audiences – Get “back to the basics” that are often overlooked SEO best practices and fundamentals

Searchmetrics Online Workshop: Surviving the Search Plateau

Searchmetrics

Search Engine Optimization: evolve, or die. See if you can survive with the fittest’ download the Searchmetrics workshop slides to learn: 2016 SERP changes with Universal and Extended Search Relevant Ranking Factor changes and its practical tips for page optimization Why high ranking sites are shifting their focus from using keywords based on search queries to trying to understand the user’s intention

Evolving SEO: The Rise of User Intent and Relevance

Searchmetrics

[US] How to Win Your Keyword Battles - Sebastien Edgar

Searchmetrics

[DE] Infografik: App Indexing

Searchmetrics

[DE] Data Driven Content Marketing - Malte Landwehr

Searchmetrics

[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch

Searchmetrics

[DE] Content effizient analysieren und optimieren - Patric Liebold and Consta...

Searchmetrics

[DE] Mobile Ranking-Faktoren 2015 - Marcus Tober

Searchmetrics

[DE] SEO ist tot & Content ist King - Malte Landwehr

Searchmetrics

[DE] 8 häufige SEO-Fehler - Malte Landwehr

Searchmetrics

[US] Mobile Optimization - Jordan Koene

Searchmetrics

[US] Mobile Marketing - Jordan Koene

Searchmetrics

[DE] 2015 Datenbasiertes Content Marketing Searchmetrics - Webinale Berlin DE

Searchmetrics

[UK] SEO Survival Guide for 2015 - Ranking Factors UK - Paul Bongers

Searchmetrics

Mehr von Searchmetrics (20)

Searchmetrics Online Workshop: Travel Ranking Factors

Marcus Tober 2017 SMX Advanced Seattle - Ranking Factors

Content Optimization using the Searchmetrics Content Experience™

Market Analysis and Performance Tracking using the Searchmetrics Suite

Searchmetrics eCommerce Ranking Factors Online Workshop

Deminar: Link Optimization using the Searchmetrics Suite

Searchmetrics Online Workshop: Surviving the Search Plateau

Evolving SEO: The Rise of User Intent and Relevance

[US] How to Win Your Keyword Battles - Sebastien Edgar

[DE] Infografik: App Indexing

[DE] Data Driven Content Marketing - Malte Landwehr

[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch

[DE] Content effizient analysieren und optimieren - Patric Liebold and Consta...

[DE] Mobile Ranking-Faktoren 2015 - Marcus Tober

[DE] SEO ist tot & Content ist King - Malte Landwehr

[DE] 8 häufige SEO-Fehler - Malte Landwehr

[US] Mobile Optimization - Jordan Koene

[US] Mobile Marketing - Jordan Koene

[DE] 2015 Datenbasiertes Content Marketing Searchmetrics - Webinale Berlin DE

[UK] SEO Survival Guide for 2015 - Ranking Factors UK - Paul Bongers

Kürzlich hochgeladen

Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil

meghakumariji156

Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls. A nutshell review for Hot Call girls in Abu Dhabi. My experience was superb with them this is the only recommended Call girls service in Abu Dhabi with verified Call girls. I am using their services from past 6 months they never ever disappointed me in any way. Let's just say if i asked them to provide me russian Call girls they fulfilled my request or even pakistani Call girls or indian Call girls in Abu Dhabi. They have their owen drivers who brings the Call girls in less time in any area of Abu Dhabi like as well. I'm writing here everything after experience their services in all conditions. So hopefully they will keeps working in the same way and makes more consumers like me. These guys are the best example of work with perfection. Pleased with Abu Dhabi Call girls and highly suggested to every one. Call girls whatsapp numbers in abu dhabi. Rent a girlfriend abu dhabi, stylish call girls abu dhabi any more than she had to. In a way, I guess I was the reason for her being like, Indian call girls abu dhabi, Indian call girl abu dhabi, indian call girls in abu dhabi, indian call girl agency abu dhabi, Pakistan call girls in abu dhabi, Pakistani call girl in abu dhabi, russian call girls in abu dhabi, russian call girl service in abu dhabi, indian call girls numbers abu dhabi, pakistani call girls number abu dhabi, teen call girls in abu dhabi, outcall call girls in abu dhabi Al Zahiyah Abu Dhabi Call Girls, Al Wahda Abu Dhabi Call Girls, Al Khalidiya Abu Dhabi Call Girls, Khalifa City Abu Dhabi Call Girls, Al Reem island Call Girls, Yas Island Call girls, Al lulu Island Call Girls, Nurai Island Call girls, Saadiyat Island Call Girls, Tourist Club Area Call Girls, Al Baraha Call Girls, Al Bateen Call Girls, Al Danah Call Girls, Al Dhafrah Call Girls, Al Falah City Call Girls, Al Ghadeer Call Girls she was, at least partially, and that made me feel even more responsible to help fix it. But I'd be lying if I didn't admit more sordid, and much more interesting, thoughts crept up right alongside that responsibility.

Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls

Monica Sydney

Meaning of On page SEO & its process in detail.

krishnachandrapal52

APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...

APNIC

原版制作美国爱荷华大学毕业证（iowa毕业证书）学位证网上存档可查【Q/微信741003700】原版仿制全套留学文凭材料（毕业证/成绩单（GPA成绩修改）/文凭学历证书/在读证明、毕业完成信、Offer录取通知书)；（真实可查）教育部学历认证、留信网认证、文凭认证、diploma、certificate、Degree、Transcript（实体公司，专业可靠）。 1:1完美还原海外各大学证书上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700。留学生归国服务中心面向美国英国澳洲加拿大留学生提供以下服务: 一、办理毕业证成绩单（学校原版1：1高仿真制作）二、留信认证（留学回国人员学历认证，网上存档可查，查到后付款）三、教育部学历认证（中国教育部留服中心存档可查,查到后付款）办理流程 1、收集客户办理信息； 2、客户付定金下单、公司确认到账转制作点做电子版； 3、电子版做好发给客户确认、电子版确认好转成品部做成品； 4、成品做好拍照或者视频确认再付余款； 5、快递给客户（国内顺丰，国外DHL）。本公司诚聘美国、加拿大、英国、新西兰、澳洲、法国、德国、新加坡各地代理人员，如果你有业余时间有兴趣就请联系我们校园代理，报酬丰厚。真诚期待您的加盟。请联系本公司学历认证顾问(QQ：741003700 微信：741003700)欢迎咨询！最专业的学历顾问，最有经验的顶尖OP为广大留学生的归国之路保卫护航！

原版制作美国爱荷华大学毕业证（iowa毕业证书）学位证网上存档可查

ydyuyu

Microsoft Azure Arc Customer Deck Microsoft

AanSulistiyo

PowerDirector Explination Process...pptx

galaxypingy

20240510 QFM016 Irresponsible AI Reading List April 2024.pdf

Matthew Sinclair

20240509 QFM015 Engineering Leadership Reading List April 2024.pdf

Matthew Sinclair

Best SEO Services Company in Dallas | Best SEO Agency Dallas

Digicorns Technologies

pdfcoffee.com_business-ethics-q3m7-pdf-free.pdf

JOHNBEBONYAP1

Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts. A nutshell review for Hot Call girls in Abu Dhabi. My experience was superb with them this is the only recommended Call girls service in Abu Dhabi with verified Call girls. I am using their services from past 6 months they never ever disappointed me in any way. Let's just say if i asked them to provide me russian Call girls they fulfilled my request or even pakistani Call girls or indian Call girls in Abu Dhabi. They have their owen drivers who brings the Call girls in less time in any area of Abu Dhabi like as well. I'm writing here everything after experience their services in all conditions. So hopefully they will keeps working in the same way and makes more consumers like me. These guys are the best example of work with perfection. Pleased with Abu Dhabi Call girls and highly suggested to every one. Call girls whatsapp numbers in abu dhabi. Rent a girlfriend abu dhabi, stylish call girls abu dhabi any more than she had to. In a way, I guess I was the reason for her being like, Indian call girls abu dhabi, Indian call girl abu dhabi, indian call girls in abu dhabi, indian call girl agency abu dhabi, Pakistan call girls in abu dhabi, Pakistani call girl in abu dhabi, russian call girls in abu dhabi, russian call girl service in abu dhabi, indian call girls numbers abu dhabi, pakistani call girls number abu dhabi, teen call girls in abu dhabi, outcall call girls in abu dhabi Al Zahiyah Abu Dhabi Call Girls, Al Wahda Abu Dhabi Call Girls, Al Khalidiya Abu Dhabi Call Girls, Khalifa City Abu Dhabi Call Girls, Al Reem island Call Girls, Yas Island Call girls, Al lulu Island Call Girls, Nurai Island Call girls, Saadiyat Island Call Girls, Tourist Club Area Call Girls, Al Baraha Call Girls, Al Bateen Call Girls, Al Danah Call Girls, Al Dhafrah Call Girls, Al Falah City Call Girls, Al Ghadeer Call Girls she was, at least partially, and that made me feel even more responsible to help fix it. But I'd be lying if I didn't admit more sordid, and much more interesting, thoughts crept up right alongside that responsibility.

Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts

Monica Sydney

best call girls in Hyderabad Finest Escorts Service 📞 9352988975 📞 Available ...

kajalverma014

学校颁发一模一样【微信：95270640 】【(Curtin毕业证书)科廷大学毕业证成绩单】【微信：95270640 】学位证，留信认证（真实可查，永久存档）原件一模一样/offer、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问微信：95270640 【主营项目】一.毕业证【微信：95270640】成绩单、使馆认证、教育部认证、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：95270640】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理Curtin毕业证书)科廷大学【微信：95270640】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理Curtin毕业证书)科廷大学【微信：95270640】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理Curtin毕业证书)科廷大学毕业证价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理Curtin毕业证书)科廷大学毕业证是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样

ayvbos

APNIC Updates presented by Paul Wilson at ARIN 53

APNIC

哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查【Q/微信741003700】原版仿制全套留学文凭材料（毕业证/成绩单（GPA成绩修改）/文凭学历证书/在读证明、毕业完成信、Offer录取通知书)；（真实可查）教育部学历认证、留信网认证、文凭认证、diploma、certificate、Degree、Transcript（实体公司，专业可靠）。 1:1完美还原海外各大学证书上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700。留学生归国服务中心面向美国英国澳洲加拿大留学生提供以下服务: 一、办理毕业证成绩单（学校原版1：1高仿真制作）二、留信认证（留学回国人员学历认证，网上存档可查，查到后付款）三、教育部学历认证（中国教育部留服中心存档可查,查到后付款）办理流程 1、收集客户办理信息； 2、客户付定金下单、公司确认到账转制作点做电子版； 3、电子版做好发给客户确认、电子版确认好转成品部做成品； 4、成品做好拍照或者视频确认再付余款； 5、快递给客户（国内顺丰，国外DHL）。本公司诚聘美国、加拿大、英国、新西兰、澳洲、法国、德国、新加坡各地代理人员，如果你有业余时间有兴趣就请联系我们校园代理，报酬丰厚。真诚期待您的加盟。请联系本公司学历认证顾问(QQ：741003700 微信：741003700)欢迎咨询！最专业的学历顾问，最有经验的顶尖OP为广大留学生的归国之路保卫护航！

哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查

ydyuyu

Top profile Call Girls In Dindigul [ 7014168258 ] Call Me For Genuine Models We are available 24*7 Booking Contact Details :- WhatsApp Chat :- +91-7014168258 If you're looking for India Call girls you've come to the right place. You'll find some of the most beautiful call girls in our location with. These ladies have pleasing personalities, hot figures, and a passion for physical pleasure. Call girls in India Lucknow Many men have booked them for their erotic and soul-mixing performances, which are sure to leave you with unforgettable memories. #K09 Escort Service India is available in the city for men and women of all ages. They can satisfy your sexual needs and will make your experience even more enjoyable and memorable. Whether you're looking for a blow-job, stripping, lovemaking, or other dirty acts, you'll be able to find a match for your tastes and budget. These highly trained professionals will help you have an unforgettable night. One Shot — 5000/in call (time 1 hour), 6000/out call Two shot with one girl — 8000/in call (time 2 hour), 10000/out call Body to body massage with sex- 8000/in call (time 1 hour) Full night Service for one person– 12000/in call, 13000/out call (shot limit 3-4 shots) Full night Service for more than 1 person — please contact Us —7014168258 We are available 24*7 all days of the year. Call us — 7014168258 Thank you for Visiting.

Top profile Call Girls In Dindigul [ 7014168258 ] Call Me For Genuine Models ...

gajnagarg

20240508 QFM014 Elixir Reading List April 2024.pdf

Matthew Sinclair

在线制作约克大学毕业证（yu毕业证）在读证明认证可查【Q/微信741003700】原版仿制全套留学文凭材料（毕业证/成绩单（GPA成绩修改）/文凭学历证书/在读证明、毕业完成信、Offer录取通知书)；（真实可查）教育部学历认证、留信网认证、文凭认证、diploma、certificate、Degree、Transcript（实体公司，专业可靠）。 1:1完美还原海外各大学证书上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700。留学生归国服务中心面向美国英国澳洲加拿大留学生提供以下服务: 一、办理毕业证成绩单（学校原版1：1高仿真制作）二、留信认证（留学回国人员学历认证，网上存档可查，查到后付款）三、教育部学历认证（中国教育部留服中心存档可查,查到后付款）办理流程 1、收集客户办理信息； 2、客户付定金下单、公司确认到账转制作点做电子版； 3、电子版做好发给客户确认、电子版确认好转成品部做成品； 4、成品做好拍照或者视频确认再付余款； 5、快递给客户（国内顺丰，国外DHL）。本公司诚聘美国、加拿大、英国、新西兰、澳洲、法国、德国、新加坡各地代理人员，如果你有业余时间有兴趣就请联系我们校园代理，报酬丰厚。真诚期待您的加盟。请联系本公司学历认证顾问(QQ：741003700 微信：741003700)欢迎咨询！最专业的学历顾问，最有经验的顶尖OP为广大留学生的归国之路保卫护航！

在线制作约克大学毕业证（yu毕业证）在读证明认证可查

ydyuyu

学校颁发一模一样【微信：95270640 】【(Flinders毕业证书)弗林德斯大学毕业证成绩单】【微信：95270640 】学位证，留信认证（真实可查，永久存档）原件一模一样/offer、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问微信：95270640 【主营项目】一.毕业证【微信：95270640】成绩单、使馆认证、教育部认证、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：95270640】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理Flinders毕业证书)弗林德斯大学【微信：95270640】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理Flinders毕业证书)弗林德斯大学【微信：95270640】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理Flinders毕业证书)弗林德斯大学毕业证价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理Flinders毕业证书)弗林德斯大学毕业证是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样

ayvbos

Kürzlich hochgeladen (20)

Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil

Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls

Meaning of On page SEO & its process in detail.

APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...

原版制作美国爱荷华大学毕业证（iowa毕业证书）学位证网上存档可查

Microsoft Azure Arc Customer Deck Microsoft

PowerDirector Explination Process...pptx

20240510 QFM016 Irresponsible AI Reading List April 2024.pdf

20240509 QFM015 Engineering Leadership Reading List April 2024.pdf

Best SEO Services Company in Dallas | Best SEO Agency Dallas

pdfcoffee.com_business-ethics-q3m7-pdf-free.pdf

Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts

best call girls in Hyderabad Finest Escorts Service 📞 9352988975 📞 Available ...

一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样

APNIC Updates presented by Paul Wilson at ARIN 53

哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查

Top profile Call Girls In Dindigul [ 7014168258 ] Call Me For Genuine Models ...

20240508 QFM014 Elixir Reading List April 2024.pdf

在线制作约克大学毕业证（yu毕业证）在读证明认证可查

一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样

[US] The Content Evolution - Marcus Tober

2. Founder and CTO of Searchmetrics In love with SEO and search since 2001 Study of computer science in Berlin, so I‘m the techie! Marcus Tober @marcustober

3. Made with love in Berlin 165 passionate people Innovator in SEO Software & more since 2005

7. ROADS? Where we‘re going, we don‘t need Roads.

8. Let‘s go back in time….

9. An SEO walks into a bar…

10. An SEO walks into a bar… bars, beer garden, lounge, hangout hole, night club, mini bar, bar stool, tavern, pub, beer, whine, whiskey…

13. SEO VISIBILITY

19. boiled egg hard boiled egg recipe how long does it take to boil an egg

20. June 2013

21. April 2014

22. March 2015

23. Mobile March 2015 MOBILE RANKINGS

24. Related KWs March 2015 how to cook the perfect boiled egg what is the best method for hard boiled eggs

25. 24 © Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober 89% of Domains are literally INVISIBLE 11% of Domains have SEO Visibility >10 DOMAIN VISIBILITY DOMAIN VISIBILITY

26. Example Nope

32.

33.

34.

35.

36.

37.

38.

39.

40.

41.

42.

43. Example Dope

48. March 2015

51. Data-Driven Approach

52. 2015

53. Correlation ≠ Causation

54. 53 © Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober DATA-DRIVEN APPROACH SEO Today Technical Aspects: • Site Structure • Internal Link Structure • Usability, etc.

55. 54 © Searchmetrics. All rights reserved. Do not distribute without permission. Redirects RANKING FACTORS 2015 0 0,05 0,1 0,15 0,2 0,25 0,3 0,35 1 2 3 4 5 6 7 8 9 10111213141516171819202122 2324252627282930 US-MOBILE 2015 Redirects

56. 55 © Searchmetrics. All rights reserved. Do not distribute without permission. Evolution of „Mobile Friendly“ Search Results 06/2013 07/2014 11/2014 04/2015 • Faulty Redirects • Smartphone-only errors Flash “Mobile-friendly” Mobile Friendliness as a Worldwide Ranking Signal

57. “#Mobilegeddon“

58. 57 © Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober Share of Mobile-Friendly URLs 71% 68% 29% 32% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100% After Before mobile-friendly not mobile-friendly *Basis: SERPs 1-3 Mobilegeddon, April 21st, 2015

59. 58 © Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober Share of not Mobile-Friendly URLs 27% 26% 36% 30% 29% 37% 0% 10% 20% 30% 40% SERP 3 SERP 2 SERP 1 Before After

61. 60 © Searchmetrics. All rights reserved. Do not distribute without permission. Mobilegeddon Loser UK Desktop SEO Visibility Mobile SEO Visibility Mobile/Desktop Ratio reddit.com 282584 163055 - 42% ft.com 258356 151798 - 41% thisismoney.co.uk 212420 142572 - 33% collinsdictionary.com 130249 74673 - 43% autoexpress.co.uk 121878 91935 - 25%

66. 65 © Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober DATA-DRIVEN APPROACH SEO Today Content Aspects: • Content Strategy • Content Optimization • Content Success Measurement

67. Search Results are Different Depending on Context

68. MOBILE SEO VISIBILITY

70. TAKEAWAYS Technical Optimization helps to create Rankings… (when done correctly) 1.

75.

76. TAKEAWAYS Technical Optimization helps… but only RELEVANT CONTENT creates long-term Success! 1.

77. TAKEAWAYS Technical Optimization ≠ Keyword Optimization = Site Structure + Usability 1.

78. TAKEAWAYS Don‘t provide Keywords – provide ANSWERS 2.

79. TAKEAWAYS Content HOLISTIC = context-based + user-focused 3.

81. BONUS Success is the result of SEO + Relevant CONTENT *

82. SEO Today * Search EXPERIENCE Optimization

83.

84.