5. PPC
Good keywords Highly relevant ads Conversion-focussed
landing pages
sheds
sheds online
buy sheds
sheds uk
6. Agenda
The Past, Present and Future of PPC
Pete Whitmarsh (Head of PPC)
PPC Campaign Optimisation Beyond Human Capabilities
Stewart Robertson (Technical PPC Manager)
Conversion Rate Optimisation
Michael Hope (Analytics and Conversions Manager)
Real-Time Bidding (RTB)
Paul Gill (Head of RTB)
8. Agenda
The Past, Present and Future of PPC
Pete Whitmarsh (Head of PPC)
PPC Campaign Optimisation Beyond Human Capabilities
Stewart Robertson (Technical PPC Manager)
Conversion Rate Optimisation
Michael Hope (Analytics and Conversions Manager)
Real-Time Bidding (RTB)
Paul Gill (Head of RTB)
9.
10. Agenda
The Past, Present and Future of PPC
Pete Whitmarsh (Head of PPC)
PPC Campaign Optimisation Beyond Human Capabilities
Stewart Robertson (Technical PPC Manager)
Conversion Rate Optimisation
Michael Hope (Analytics and Conversions Manager)
Real-Time Bidding (RTB)
Paul Gill (Head of RTB)
13. Agenda
The Past, Present and Future of PPC
Pete Whitmarsh (Head of PPC)
PPC Campaign Optimisation Beyond Human Capabilities
Stewart Robertson (Technical PPC Manager)
Conversion Rate Optimisation
Michael Hope (Analytics and Conversions Manager)
Real-Time Bidding (RTB)
Paul Gill (Head of RTB)
15. Agenda
The Past, Present and Future of PPC
Pete Whitmarsh (Head of PPC)
Conversion Rate Optimisation
Michael Hope (Analytics and Conversions Manager)
PPC Campaign Optimisation Beyond Human Capabilities
Stewart Robertson (Technical PPC Manager)
Real-Time Bidding (RTB)
Paul Gill (Head of RTB)
Hinweis der Redaktion
By way of introduction Some facts
Google penalties.
The cynical would say that Google wants you to spend more money and become more reliant on it’s paid listings.
To start adding to that 50Bn is easy
Simple concept
Very easy to get going
Easy to spend money
Maximisation is mathematically very complex, even with a small number of keywords.
Stewart will discuss the issues you face when keywords run into hundreds of thousands, products/prices/stock levels change daily
Pete: History
Importance of paid search and why that is growing
Pete: History
Importance of paid search and why that is growing
Pete: History
Importance of paid search and why that is growing
Pete: History
Importance of paid search and why that is growing
Pete: History
Importance of paid search and why that is growing