The document provides tips for optimizing digital assets like photos, videos, and podcasts for social media and search engines. It recommends deciding on show and episode names, keywords, and album art before starting a podcast. It also suggests optimizing audio file tags, naming files consistently, adding transcripts and descriptions, submitting feeds to directories, and sharing content across multiple platforms like YouTube, photo sharing sites, and social media to reach wider audiences. The key is to optimize all elements of digital assets and promote them aggressively across various online channels.

2. Digital Asset Optimization Optimizing Photos, Videos & Podcasts for Social & Search Liana “Li” Evans SearchCamp Philly – Philadelphia, PA October 2009 Twitter: @storyspinner Liana “Li” Evans

4. Google’s Search Results

5. Yahoo Blended Results

6. Images!

7. Images!

10. Optimizing Audio Tags

13. Optimize Your Show’s Main Page

14. Optimize Each Episode Page

16. Feed Submission Sites Tell the world about your podcast!

18. Search Engine Feed Submission

19. Use Sitemaps!

20. Videos!

21. Submit to YouTube & Optimize

22. Don’t Limit Yourself to Just YouTube!

23. Utilize TubeMogul

25. Social Sharing – Photo Sharing

26. Social Sharing – Photo Sharing

27. Social Sharing – Photo Sharing

28. Social Sharing – Photo Sharing

29. Videos & Images - Local

31. Contact Director of Social Media SerengetiCommunications.com [email_address] SocialConversations.com SearchmarketingGurus.com lianaevans.com