2. OVERVIEW Why Landing Pages are important Most important elements of a Landing Page Examples of Good vs. Bad A/B Test Examples Where an existing webpage works well Monetize Every Conversion Event What elements are worth testing Why SEO Your Landing Page PPC Landing Pages – Search vs. Content Network More Landing Page Resources 2
9. MOST IMPORTANT ELEMENTS All Important Information above the fold Functionality to engage and create interaction Signup, contact us, live chat Buy Now, Pre-order Call to Action Tell a Quick Story Engaging Photography Consumer friendly content 4
22. It’s a company selling you about Web Promotion and they cannot even sell themselves.13
23. A/B TESTING Make only one (1) change per LP Test Offer based usually biggest conversion difference Don’t micromanage your testing Create different Testing Phases Phase I: Offer Phase II: Winning Element + New Element Phase III: Win Element + Win Element + New 14
35. MONETIZE EVERYTHING Contact Form submissions Email Newsletter Signups Customer Reviews Putting an item in the Shopping Cart Phone Call using # on website Live Chat Help Making a Purchase 19
36. ELEMENTS WORTH TESTING Photography Different Offers Free Trial vs. 20% off Buy one get one Free Gift for orders over $200 Same Product Variations Deluxe vs. Standard Popular colors Different Models 20
37. WHY SEO YOUR LANDING PAGE PPC: Optimized for Google Quality Score (ie. better rank, lower CPC,….) Usability: Provides a more clear visual understanding of your specific product or service Organic Search: Make it also useful to be indexed for FREE Organic Ranking. Obvious elements include <TITLE> <H1> <a href> Anchor text content 21
38. SEARCH vs. CONTENT NETWORK Search Network Google Quality Score Algorithm requires good SEO fundamentals Balance SEO with Conversion elements Achieve faster QS with Search than Content Search Engines users have different intent than Content Network (blogs, news sites, etc..) Content Network Has a different QS Algorithm Requires more SEO and Content Much longer to reach good QS due to low CTR% 22
39. LANDING PAGE RESOURCES Always be testing - Bryan Eisenberg Landing Page Optimization - Tim Ash 23
40. Thank You! Trellian Keyword Discovery OFFER! Get 20% OFF Discount & FREE 20 Minute Tutorial www.igesso.com/KeywordDiscovery Greg Meyers– Founder, iGESSOInternet Marketing Phone: (610) 827-0121, Email: greg@igesso.com Website: http://www.igesso.com Blog: http://www.semgeek.com DOWNLOAD ALL MY PRESENTATIONS: www.igesso.com/SearchCamp