Presentation on the Link Between Search Engine Marketing and Social Media by Brian Boland of Facebook at SES Chicago 2009.

2. >50B connections Product vision clothing designer restaurant favorite cereal roommate best friend tv show teammate mom brother dad celebrity tv show coffee shop girlfriend favorite band co-worker

3. Facebook #1 in Time Spent Facebook #1 in User Loyalty 46% NPS 5hr 46min Google Yahoo Source: CI Brand Study; US active users, Aug 09 Source: Nielsen, Aug 09 Facebook Scale #1 Daily Reach Rapid Growth Facebook 34.95% Google Yahoo Yahoo adapt grid effect for these graphs tall Google 350M Worldwide 100M US 50% return daily Source: Compete.com, US 30 day active, Oct 09

4. Searching on Facebook

5. Friends – Trusted source for information

6. Direct response: Standard Ads Standard Standard w/Social Event Fan

8. 1,940 2MM+ 100K+ 2MM+ 85MM+

9. Searches for “sleeping bag” 673,000 Facebook users with “camping” in their profile 1,680,700

10. Google’s clickstream

13. Target authentic users

14. Measure quickly, accurately

15. Make lasting connections

16. Engage in 2-way dialogue

18. Solution: Iteration on creative and targeting via Facebook Ads Bulk Upload Tool