How to Develop a Strategic Sales Plan

CrossPointsGroup.com Connect with us:

• Sales are the ‘life’ of your business.
• Without sales, all the other things that make
your business great (quality, creativity, passion,
efficiency, service, trust) won’t matter much in
growing a long-term, successful company.
• If you can’t generate enough sales and revenue
your business will struggle for sure, but having
the WRONG sales will definitely push your
company out of existence.
• Here are the steps to take to develop not just a
‘plan’, but a strategic sales plan for growing both
the top and bottom lines of your business.

• This is by far the most critical early step in developing a STRATEGIC
sales plan.
• There is no reason to start planning for new sales if you aren’t sure
where your most consistently profitable sales or contracts are now.

• The difference between a Strategic Sales Plan and just
a simple sales plan is the most fundamental principle
of Sales 101: your existing customers are easier to sell
to than new prospects!
• .CrossPointsGroup.com Connect with us:

All your new sales need to
be clones of your most
profitable sales and
contracts.

Be specific on the
prospects, accounts,
properties, and
customers that meet
your new sales
template(s).
Otherwise, you will spend more
Chase time with bad prospects than
Face time with good ones!

Every sales process should
revolve around the ability to
deliver solutions to your
prospects ‘needs’ based on your
overall value proposition

Remember, in the new sales world we live in,
prospects want to be educated during their research
and discovery process when they are looking for new
business partners and service providers

In many service industries there will always be
many forms of sales opportunities, keeping your
team focused on the right opportunities will be
the most important role of a Sales Leader!

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CONTACT US FOR MORE
INFORMATION ON
SETTING UP A STRATEGIC
SALES PLAN FOR YOUR
COMPANY
Office: 800/820-2590
Email: Info@CrossPointsGroup.com
Web: www.CrossPointsGroup.com
Skype: Sean.CrossPoints
Just give us a call, connect with us on Social or visit our web site at www.CrossPointsGroup.com to learn more
about our company and see the other services we provide including: Data Analytics, Strategic Planning & Growth
Management, Profitability Analysis, Estimating & Budgeting Systems, Social Media & Blogging Service, Technology
Integrations, Sales/CRM Training, and Marketing Systems.
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