Presentation from the webinar The 10 Topics That Will Rule Your Website's IA held on October 30, 2013.

4. 18%
13%
11%
15%
13%
9%
1%
7%
8%
7%
10%
10%
12%
17%
14%
9%
4%
0%
0%
8%

5. 8%
4%

11. Page title / subject based
Needs / statement based
Working here
I want know what’s it like
working at council?
Employment opportunities
I want to see what job vacancies
are currently going?
Career applications
I want to apply for a career with
council
Staff benefits & working
conditions
I want to know what it’s like
working at council

13. I want to learn
more about
working at Council
I want to apply
for a job with
Council
I want to know
staff benefits and
conditions
Jobs
I want to see
current
vacancies
I want to be
informed when a
job matching my
skills is available
Waste
I want to book a lap
lane at the leisure
centre
I want to
find my
nearest park
Leisure
I want to find allabilities playgrounds
Library
I want to find
activities for my kids
I want to
book a
council
venue

15. I want to learn more
about working at
Council
(information)
I want to apply for
a job with Council
(transaction)
Jobs
I want to see
current vacancies
(information)
I want to be informed
when a job matching
my skills is available
(transaction)

17. Complexity
I want to be informed
when a job matching
my skills is available
(transaction)
I want to learn more
about working at Council
(information)
User importance
I want to apply for
a job with Council
(transaction)
I want to see
current vacancies
(information)

19. Home
Community
& Services
Building &
Planning
What's On
Recreation
& Facilities
Jobs
Inside
Council
Library
Works and
Projects
Events and
Activities
Parks
Current
Vacancies
Our
Organisation
Lost Animals
Public
Exhibitions
News and
Announcements
Leisure Centres
Working with us
Minutes and
Agendas
Booking
Facilities
Work Health
and Safety
Tenders
Rubbish and
Recycling
Community
Directory
Have your say
Education and
Learning
Forms and
Documents
Contact Us

41. .

46. Melbourne
Perth