Presentation of Seac02 held at the Augmented Reality Event 2011 (are2011). The speech was included in the "Business Track" of the event, within the session "AR for eCommerce" Day One – Tuesday May 17th, 2011

1. commerce
the experiential e-commerce
Moving from geeks-AR towards
multichannel business applications

2. Seac02 is an Italian company
active in the AR sector since 2004,
providing AR solutions
mainly based on computer vision
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3. International network
• Metterei la nostra presenza sul mercato mondiale, in termini di
customers,
partner e resellers, e clienti prendendo i dati dal sito web che ti giro
sotto. of
•
•
resellers and partners
Over 3k users active world wide
About 10k downloads of our authoring tool
Over3k registered users world wide
About 10k downloads of our authoring tool
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4. 4

5. eventually AR
started being popular
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6. Engaging people
with Viral marketing campaigns
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7. With Entertainment
and Gaming
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8. With virtual Try-on
for product
experience
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9. Even thanks to the diffusion of
new technologies
coming with
smartphones
and new concept devices
GPS &
Compass Live camera
images
9

10. Computer Vision based
Mobile AR
…
10

11. GPS & compass based
Mobile AR
…
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12. Focusing on Product
Experience
And try-on applications
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13. We saw Try-on
of glasses
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14. Try-on
of watches
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15. Virtual
Try-on
of shoes
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16. Try-on
of hair styles
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17. What do
these AR applications have
in common
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18. on demand
Projects
wow
effect for the
temporary
not continued campaigns
after launch
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19. Our experience…
Our customers highlighted
difficulties and high level budgets
required to generate and publish
contents
and technological barriers to get them
accessible easily
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20. Seac02 unveils
the
commerce platform
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21. The commerce platform
offers a series of services in cloud
to easily generate and manage
contents and AR projects
For product experiences
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22. The commerce platform
means to be
multi channel
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23. and cross platform
based
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24. Do you have a
3D model?
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25. Connect to the
platform
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26. Use the available
tools to prepare
your 3D
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27. Don’t have a
3D model?
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28. Create it
in a few
shots
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29. upload your photos
and get your 3D model
from the platform
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30. Create all the
instances
of your product
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31. You can generate
Realtime rendered 3D
Or HTML5
360
Interactive 360°
°
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32. As well as
Set up your AR
project
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33. Choose the
technology
you want to use
(marker, NFT, NI…)
And your target
(web, mobile, kiosk…)
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34. Store them on the
in cloud
platform
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35. Get your script to be
embedded in your
web store page
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36. A complete
platform to
WEAR
Create &
Augment
View
Confidential 36

37. There’s more
At the
Seac02 is going to
introduce the new concept
of Extended Virtuality
a new way to live our
commerce
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38. advantages?
Accessibility
Multichannel
Low management cost pay per use
We deal with storage, delivery, maintenance and
any logistic issue
Users must just embed their own contents
Industrial process, do-it-your-self for the user
38

39. Thank you
Ing. Matteo Gualano
COO Seac02 S.r.l.
matteo.gualano@seac02.it
www.seac02.it
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