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Beginner session 1: The Appropriate Ways to Connect Online
- 1. Truth or Dare? How to Connect with Pros THE APPROPRIATE WAY TO CONNECT ONLINE Erin Pope & Hanna Balla
- 2. truth Hanna and Erin graduated within the last five years.
- 3. dare What was the most effective means of communication when we were students?
- 4. When did social media take off? Between 2004 to 2006 Social networking now accounts for 22% of all time spent online in the US Countless communicationchannels Twitter, LinkedIn, Facebook, texting, email, blogs, Google+
- 5. truth In August 2011, the Pew Internet Survey showed 65% of online adults use social networking sites.
- 7. Users like social media Positive reinforcement!
- 8. dare What is the most popular online activity among Internet users? 61% of survey respondents say they use email every day
- 9. Connecting via email Before you send… - Introduce yourself - Ask yourself, what‟s the point of this email? - Keep it short - Grammar. Refrain from txt abbreviations
- 10. truth According to the Pew Research Center, 13% of online adults use Twitter, and half of Twitter users access the service on a cell phone Number of tweets per second
- 11. Connecting on Twitter - Appropriate Twitter handle - Utilize the profile - „New York Times‟ rule - In the end, humans want to interact with other humans
- 12. truth Roughly 50% of the users on LinkedIn have titles such as managers, principals, owners, CEOs or vice presidents
- 13. Connecting on LinkedIn - Utilize the Professional “Headline” - Write your own introductory message - How do I know you? - Don‟t request a recommendation if you haven‟t worked directly with the contact - Do not stretch the truth - Don‟t beg for connections
- 14. truth At the end of 2011, Facebook had 845 million monthly active users. 485 million are daily active users. This is a 39% and 48% increase respectively, from the end of 2010.
- 15. Connecting on Facebook - Lines are blurring between personal and professional lives on social media - Think about who you want to friend on Facebook - Check your privacy settings - Create different lists - Find groups/organizations with your professional aspirations
- 16. truth According to Reppler, 90% of recruiters and hiring managers view a candidate‟s profile on a social network as part of their screening process.
- 17. Other communication channels Blogs Have a voice – comment! Google+ Form circles and stay connected
- 18. Helpful Tips Don‟t forget your manners – thank you! Hand-written notes are never looked down upon Proofread. More than once. Think before you blog, tweet, Facebook, etc. Do not use connections to get their contacts Stay in touch
- 19. dare • BE YOURSELF • CONNECT WITH PROFESSIONALS ONLINE • TAKE RISKS. DON’T BE AFRAID TO GO OUT AND JOIN THE CONVERSATION • LISTEN, ENGAGE AND LEARN
- 20. Connect with us! Erin Pope Nationwide Children‟s Hospital Columbus, Ohio @epope linkedin.com/in/erinpope Erin.Pope@NationwideChildrens.org Hanna Balla Nationwide Children‟s Hospital Columbus, Ohio @hannaballa linkedin.com/in/hannaballa Hanna.Balla@NationwideChildrens.org
Hinweis der Redaktion
- Erin
- Erin: When Hanna and I were in your shoes, we both relied heavily on email. This was really the only means of professional communication online before social media came into the picture.
- Hanna: If you take a look at the chart, you can see where the major channels really took off – between 2003 to 2006. There are so many social media channels to communicate with professionals, what’s the best way?
- Hanna
- Erin: Survey results showed many consumers were using positive words about social media: Good, fun, interesting, convenient, great, etc. So, you have that in your favor!
- Hanna: People are still using email. This is really the first thing I do when connecting with professionals – send an email first, then connect to their social media channels.
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