Some tips and tricks for how to determine your audience when writing a persuasive essay!

1. DETERMINING
YOUR
AUDIENCE
INKLYO: PERSUASIVE ESSAY WRITING
DIFFERENT TOPICS WILL HAVE DIFFERENT AUDIENCES, WHO MAY
STRONGLY AGREE OR DISAGREE WITH YOUR STANCE.
IN THIS PRESENTATION, WE' LL TALK ABOUT A FEW DIFFERENT TYPES OF
AUDIENCES.
By Topic

2. INKLYO: PERSUASIVE ESSAY WRITING
1 OBSCURE
This kind of topic doesn't appeal to everyone
(consider these examples). With an obscure
topic, you need to you need to provide
enough background information for a general
audience with enough research finesse to hold
the interest of an expert audience. You should
also use accessible, clear language to engage
an uninformed audience.
WHEN YOUR TOPIC IS
The uninterested,
The uninformed, or
The expert

3. INKLYO: PERSUASIVE ESSAY WRITING
2FAMILIAR
People are more apt to be critical about a
subject they're familiar with. You need to
impress a well informed audience not
only with your knowledge of the topic,
but also with your nuanced, original
interpretation and unique arguments.
You also need to revitalize the topic
with fresh insights to capture the
attention of a bored audience.
WHEN YOUR TOPIC IS
The well informed,
the critical, or
the bored

4. INKLYO: PERSUASIVE ESSAY WRITING
3 CONTO-
VERSIALPeople feel strongly about controversial issues, so you
must avoid offending your audience with insulting,
prejudiced, or accusatory language. Show that you are
open-minded and aware of the opposing point of view
by presenting counter arguments, and use enough
evidence to convince a skeptical audience of your
views. Hold your ground with sound logic to persuade
those with the opposite point of view..
WHEN YOUR TOPIC IS
The skeptical,
the open-minded,
or the strongly
opinionated