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This	
  is	
  a	
  template	
  for	
  a	
  presenta0on	
  for	
  the	
  CFO	
  
before	
  you	
  explain	
  why	
  your	
  budget	
  format	
  has	
  
changed	
  for	
  2014.	
  

ACME WIDGET CO.
ACME WIDGET CO.
Back	
  Then:	
  

ACME
The	
  Universe	
  
ACME WIDGET CO.
Today:	
  

The Customer
The	
  Universe	
  
ACME WIDGET CO.

The Customer is
in control now.
ACME WIDGET CO.
That means…

our marketing
must change.
ACME WIDGET CO.
Let’s acknowledge reality and put the

CUSTOMER
in the center of what we do.
ACME WIDGET CO.
To do that, we need to have flexibility.
ACME WIDGET CO.
We (you & me) need to work together.
ACME WIDGET CO.
We (you & me) need to be agile.
ACME WIDGET CO.
So my budget looks different.
ACME WIDGET CO.
Because this is what’s best
for Acme.

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