Google Analytics is the most utilized analytics program out there because of many reasons (mostly because it is free). But many people are unaware of the all the powerful tools that are available within the Google Analytics application. Yes it can tell you how many people visited your website but there is SO MUCH MORE! Let me take you on a little journey to discover how Google Anayltics can help you better understand your website performance and maximize your visitor experience.

7. Ecommerce
Leads
Awareness
Content
Help Desk

8. • How? By showing us data!
• How do people use my website?
• Where do they come from?
• Does my website accomplish my goals?
• If not, why?
• What is working offsite to accomplish goals?

9. • Define your business goal
• Tell Google Analytics your goal
• Drive People to Site (Campaigns)
• Analyze and Improve

10. • Define your business goal
• Tell Google Analytics your goal
• Drive People to Site (Campaigns)
• Analyze and Improve

11. Ecommerce
Leads
Awareness
Content
Help Desk

13. • Define your business goal
• Tell Google Analytics your goal
• Drive People to Site (Campaigns)
• Analyze and Improve

17. • Define your business goal
• Tell Google Analytics your goal
• Drive People to Site (Campaigns)
• Analyze and Improve

20. AdWords
Link Tagging

21. Google’s URL Builder
Goo.gl/TxAOj

23. • Define your business goal
• Tell Google Analytics your goal
• Set up your campaigns (Links and AdWords)
• Analyze and Improve

24. Traffic Sources

27. All Traffic -> Search Engine Optimization

28. SEO -> Goals

29. Money!

30. Traffic Sources -> Campaigns

31. No Money 

32. Traffic Sources -> Social

33. Twitter

34. Assisted Conversions

35. Assisted Conversion Details
• Assisted conversions – how many conversions were ‘assisted’ by each of the
channels listed
• Assisted conversion value – the total value of the conversions assisted by the
channel
• Last interaction conversions – how many conversions were completed by the
listed channels
• Last interaction conversion value – the total value of the conversions completed
by the listed channels.
• Assisted/Last Conversion Interactions – The ratio of assisted/last interaction
conversions. This is a number that indicates whether this channel is primarily
results in last interaction conversions or is predominantly assisted conversions.
Numbers of 1.5 and higher indicate that this channel is predominantly accounting
for assisted conversions, while numbers closer to 0 indicate the channel’s
contribution to conversions is predominantly as last interaction.

36. • Define your business goal
• Tell Google Analytics your goal
• Drive People to Site (Campaigns)
• Analyze and Improve