This document discusses several topics related to advertising's role in society. It first asks whether advertising can be good or bad and notes that companies like Microsoft use advertising for socially responsible purposes. Next, it covers the demand creation debate about whether advertising drives consumer needs and behaviors using the example of deodorant marketing in 1919. It also examines the shape-versus-mirror debate around the limits of advertising's influence on social trends and thinking. Finally, it lists other social responsibility issues sometimes raised regarding advertising, such as offensive content, stereotypes, and misleading claims.

1. Ch. 3-Advertising and Society Scott Donovan Man230 Chapter Presentation

3. Demand creation debate

4. Shape-Versus-Mirror debate

6. Most of the time people use advertising for good purposes.Did you know? Microsoft is the top leading socially and environmentally responsible company for advertisement.

8. Oborono company targeted women

9. 200 people canceled there subscriptions because they where offended

11. At what point does advertising cross the line?

12. Critics say: Advertising has repeatedly crossed the line

13. Can advertising manipulate peoples choices?

15. Advertising heightens expectations and primes the audience to believe that the answer is always the product.

17. Sex in advertising

18. Gender stereotypes

19. Body image and self-image

20. Misleading claims

21. Puffery

23. Demand creation debate

24. Shape-Versus-Mirror debate

25. Other Social Responsibility Issues

26. People did not wear deodorants in till 1919