A short training presentation on Linkedin for new users.

2. AGENDA
• WHAT IS LINKEDIN
• 2 REASONS TO USE LINKEDIN: FIND AND BE FOUND
• CREATING & UPDATING YOUR PROFILE
• ADDING CONTACTS
• SEARCHING FOR PROSPECTS
• STATUS UPDATES – NOTIFY YOUR NETWORK
• OTHER APPLICATIONS

3. WHAT IS LINKEDIN?

4. WHAT IS LINKEDIN?
LINKEDIN IS THE WORLD’S LARGEST PROFESSIONAL NETWORK WITH OVER 80
MILLION MEMBERS AND GROWING RAPIDLY. LINKEDIN CONNECTS YOU TO
YOUR TRUSTED CONTACTS AND HELPS YOU EXCHANGE KNOWLEDGE, IDEAS,
AND OPPORTUNITIES WITH A BROADER NETWORK OF PROFESSIONALS.

5. SOCIAL MEDIA

6. WHY CARE?
• 2008: SOCIAL NETWORKING OVERTOOK PORN’S SHARE OF INTERNET USAGE
• 2009: SOCIAL NETWORKING OVERTOOK EMAIL’S SHARE OF INTERNET USAGE
• 2009: SOCIAL NETWORKING REVENUE OVERTOOK ONLINE DATING REVENUE,
EVEN AS 1 OF EVERY 8 MARRIED COUPLES MET ONLINE
• 2009: BOSTON COLLEGE STOPPED ISSUING EMAIL ADDRESSES TO INCOMING
FRESHMAN
• 2010: 95% OF COMPANIES USED LINKEDIN FOR ASSESSING EMPLOYMENT
CANDIDATES

7. WHY CARE? II
• 78% OF CONSUMERS TRUST PERSONAL RECOMMENDATIONS
• 14% OF CONSUMERS TRUST ADVERTISING
• 96% OF GEN Y BELONGS TO A SOCIAL NETWORK
• TIME TO REACH 50 MILLION USERS:
•
•
•
•
•
RADIO – 38 YEARS
TV – 13 YEARS
INTERNET – 4 YEARS
IPOD – 3 YEARS
FACEBOOK – 9 MONTHS (100 MILLION) – AND IT’S BANNED IN CHINA

8. WHAT DO I USE IT FOR?
• FIND AND MEET PASSIVE AND SEMI-PASSIVE PROSPECTS
• GROW YOUR REFERRAL NETWORK
• CONDUCT COMPETITIVE INTELLIGENCE RESEARCH
• BUILD BUSINESS RELATIONSHIPS WITH CLIENTS
• EDUCATE YOURSELF AND ASK (OR ANSWER) QUESTIONS ABOUT
ORGANIZATIONS, ASSOCIATIONS AND COMPETITORS
• HEIGHTEN YOUR CORPORATE AND PERSONAL BRAND

9. CREATING YOUR PROFILE

10. YOU ARE 40X MORE LIKELY TO BE FOUND IF
YOUR LINKEDIN PROFILE IS COMPLETE.

11. HOW TO COMPLETE YOUR PROFILE
• CURRENT POSITION
• TWO PAST POSITIONS
• EDUCATION
• PROFILE SUMMARY
• PROFILE PHOTO
• SPECIALTIES
• THREE RECOMMENDATIONS

12. HAVE A COMPELLING HEADLINE

13. THAT DESCRIBES WHAT YOU DO

14. OR AN AREA OF SPECIALTY

15. NOT YOUR TITLE

16. NOT YOUR CONTACT INFO, EITHER
Eventually, LinkedIn will
Make you take this down.

17. USE A PROFESSIONAL LOOKING PHOTO

18. USE KEYWORDS TO INCREASE YOUR
VISIBILITY
• HOW WOULD SOMEONE SEARCH FOR YOU? HOW WOULD YOU FIND SOMEONE
LIKE YOU ONLINE?
• PUT KEYWORDS IN YOUR HEADLINE
• WORK YOUR KEYWORDS IN WITHIN THE FIRST 250 WORDS OF YOUR
DESCRIPTION
• IN THE BOTTOM OF YOUR INTERESTS SECTION, ADD YOUR TOP 50 KEYWORDS

19. USE THE WEB TO INCREASE YOUR
VISIBILITY
• SET UP YOUR PUBLIC PROFILE
• CLAIM YOUR PUBLIC URL
• ADD WEBSITES TO YOUR PROFILE

20. WRITE A GOOD SUMMARY
• THE SUMMARY HAS TWO SECTIONS: PROFESSIONAL EXPERIENCE AND GOALS;
AND SPECIALTIES IN YOUR INDUSTRY OF EXPERTISE
• BE CONCISE
• PICK 3-5 OF YOUR MOST IMPORTANT ACCOMPLISHMENTS
• ORGANIZE YOUR SUMMARY IN A WHO, WHAT, GOALS FORMAT
• USE THE RIGHT KEYWORDS
• BE HONEST BUT DON’T BE SHY.

21. RECOMMENDATIONS
•
REPUTATION MATTERS – YOUR PROFILE AND REPUTATION IS TIED TO EVERY
RECOMMENDATION YOU MAKE
•
TRANSPARENCY MATTERS – DON’T WRITE EXACTLY THE SAME RECOMMENDATION FOR
EVERYONE
•
CONTENT MATTERS – RECOMMENDATIONS SPEAK VOLUMES FOR WHAT THEY DO AND DON’T
SAY
•
•
•
RECOMMENDATIONS ARE OFTEN MUTUAL.
REQUESTING RECOMMENDATIONS IS NORMAL.
BEST WAY TO GET RECOMMENDATIONS IS TO GIVE THEM.

22. MOST IMPORTANT? KEEP
YOUR PROFILE UPDATED

23. ADDING CONNECTIONS

24. LINKEDIN CONNECTIONS
• CONNECTIONS ARE PEOPLE WHO ARE PART OF YOUR NETWORK
• YOU CAN ADD CONNECTIONS BY:
• BROWSING AND INVITING
• SENDING AN INVITATION THROUGH EMAIL
• IMPORTING EMAIL CONTACTS

25. ADD BY BROWSING

26. ADD BY BROWSING

27. SEND DIRECT INVITATIONS

28. IMPORT YOUR EMAIL CONTACTS

29. SUGGESTIONS FOR CONNECTING
• CONNECT WITH PEOPLE YOU KNOW OR SHOULD KNOW
• CONNECT WITH THOSE WHO HAVE SHARED NETWORKING GOALS
• EMAIL SOMEONE BEFORE CONNECTING IF YOU DON’T KNOW THEM
• PERSONALIZE YOUR MESSAGE, DON’T USE THE STANDARD LINKEDIN TEMPLATE

30. HOW MANY DEGREES AWAY?

31. HOW TO CONNECT THROUGH
CONNECTIONS

32. HOW TO CONNECT THROUGH CONNECTIONS

33. 2 OTHER WAYS TO FIND CONTACTS

34. VIEWERS OF THIS PROFILE ALSO
VIEWED…
Halliburton
Shell
Thermo Electron
Hyperion Properties
Shell
Fisher Scientific
Halliburton
Unemployed/Lyondell
Halliburton
Grubb & Ellis

35. MINE RECOMMENDATIONS FOR
CONTACTS
TRACY’S RECOMMENDATIONS INCLUDE:
• VP REAL ESTATE & FACILITIES, THERMOFISHER SCIENTIFIC
• DIRECTOR OF REAL ESTATE, HALLIBURTON
• ASSISTANT GENERAL COUNSEL, HALLIBURTON ENERGY SERVICES
• DIRECTOR, SUPPLY CHAIN, GLOBAL PROCUREMENT, MATERIALS & LOGISTICS,
HALLIBURTON
• TRANSACTION COORDINATOR, HALLIBURTON

36. ALSO, HAVE THEY RECOMMENDED
ANYONE?
Today, Ashley is Counsel
at Spectra Energy

37. TAGS AND CONTACTS
• YOUR CONNECTIONS WILL BE GROUPED BY HOW YOU IDENTIFIED THEM WHEN
YOU CONNECTED (FRIEND, COLLEAGUE, CLASSMATE, ETC.)
• YOU CAN CREATE NEW TAGS FOR NEW GROUPINGS
• EDIT TAGS ON THE MY CONNECTIONS TAB
• YOU CAN SEND A MESSAGE TO YOUR INDIVIDUAL TAG GROUPS

38. TAGS AND CONTACTS
You can send a message
to your tagged contacts.

39. HAVE YOU CONNECTED WITH
YOUR CLIENTS?

40. FINDING PEOPLE

41. BASIC SEARCHING
You can search:
People
Updates
Companies
Jobs
Groups
Answers

42. ADVANCED PEOPLE SEARCH
Here we selected:
Title – Controller
Location – Houston
Industry – Hospital and
Health Care

43. ADVANCED PEOPLE SEARCH
Don’t have a premium
account? Save this as a
bookmark in your browser.

44. KEYWORD SEARCH TRICKS: BOOLEAN
SEARCHES
• COMBINE KEYWORDS: (LAB OR LABORATORY) AND CLINICAL
• SUBTRACT BAD KEYWORDS: MANAGER AND (QA OR QUALITY) –SALES –
MARKETING
• YOU CAN DO THE SAME IN COMPANY NAME FIELDS: “BOSTON SCIENTIFIC” OR
GUIDANT OR BAYER -JOHNSON

45. KEYWORD SEARCH TRICKS: POWER
NETWORKER URL
• DO YOU KNOW SOMEONE WITH A LARGER TOTAL NETWORK THAN YOURS?
• HAVE THEM CONDUCT THE SEARCH AND SEND YOU THE URL.
• THE URL SHOULD SHOW YOU THE RESULTS AS IF YOU WERE THAT PERSON
WITHOUT HAVING TO SHARE A USER NAME OR PASSWORD.

46. KEYWORD SEARCH TRICKS: FINDING
EMAILS
• ARE LOOKING FOR AN EMAIL ADDRESS?
• COMPANY EMAIL ADDRESSES ARE USUALLY STANDARDIZED:
USERNAME@DOMAIN.COM.
• YOU CAN GOOGLE: *@DOMAIN.COM AND OFTEN FIGURE OUT HOW EMAIL
ADDRESSES AT A COMPANY ARE STRUCTURED.

47. KEYWORD SEARCH TRICKS: OTHER
GOOGLE HACKS
• AT WWW.GOOGLE.COM, SITE:WWW.LINKEDIN.COM (COMPANY1 OR
COMPANY2)
• AT WWW.GOOGLE.COM, SITE:WWW.LINKEDIN.COM KEYWORD1 COMPANY1
• AT WWW.GOOGLE.COM, SITE:WWW.LINKEDIN.COM (KEYWORD1 OR
KEYWORD2) JOBTITLE1

48. KEYWORD SEARCH TRICKS: OTHER
GOOGLE HACKS
• AT WWW.GOOGLE.COM, SITE:WWW.LINKEDIN.COM “LINKEDIN
SUBINDUSTRY” “METROAREANAME”
• IF TOO MANY IRRELEVANT RESULTS, ADD –INTITLE: WITH OTHER TERMS
• IF TOO FEW RESULTS, CLICK “REPEAT THE SEARCH WITH OMITTED RESULTS
INCLUDED”

49. FINDING COMPANIES

50. COMPANY SEARCHING FEATURE

51. COMPANY SEARCHING FEATURE

52. STATUS UPDATES

53. STATUS UPDATES
• USE STATUS UPDATES STRATEGICALLY
• IF YOU HAVE TIME TO REVIEW THESE, SPEND AS MUCH EFFORT RESPONDING
TO THE STATUS UPDATES OF OTHERS AS YOUR OWN UPDATES

54. LINKEDIN GROUPS
• LINKEDIN HAS THOUSANDS OF GROUPS OF CONTACTS WITH SHARE
INTERESTS, EMPLOYMENT, AFFILIATIONS, ETC.
• YOU CAN SEARCH THESE GROUPS TO FIND POTENTIAL CONTACTS
• SOME GROUPS ARE CLOSED OR HAVE MODERATED MEMBERSHIP