When did you last Google yourself? Your customers, suppliers and contacts check you out on Google all the time. Do they see an impressive personal brand dominating the page? Do the results prompt them to use your services, or do they put them off? Google yourself right now. Does every result positively promote you and your business? If not, it's time to fill page 1 of Google with results you love. Here's how to do it...

1. Personal Branding:
10 Easy Steps to
Dominate Page 1 of
Google With Your
Name

2. When did you
last Google
yourself?

3. Your
customers, suppliers
and contacts check
you out on Google all
the time

4. • Do they see an impressive
personal brand dominating
the page?
• Do the results prompt them
to use your services, or do
they put them off?

5. • Google yourself right now
• Does every result positively
promote you and your
business?
• If not, it's time to fill page 1 of
Google with results you love.

6. 10 Steps to
Dominating
Page 1
of Google With
Your Name

7. 1. LinkedIn
LinkedIn ranks really well on Google

8. • Customise your public profile
URL, so it becomes
www.linkedin.com/in/yourname

9. • Fully complete your
profile, using keywords
relevant to your business
• Make sure your profile is
visible to the public

10. • Use "Applications" to enrich
your profile with feeds from
your blog, slideshare, twitter
etc.

11. • Add links to your website and
your blog
• Link to Twitter too

13. 2. Facebook
Your Facebook profile will rank
highly, so your customers
may have a look

14. • Make sure your profile picture
isn't unprofessional
• Claim your vanity URL

15. • Talk about your business
• Share what your doing with
your friends - you might get
some more business

17. 3. Twitter
Twitter is another high-ranking site

18. • Complete your profile, adding
your website and/or blog
• Use keywords that are relevant
to your service
• Claim your vanity URL

19. • Even if you don't use Twitter,
add one tweet to tell people
how to find you: "I'm not active
on Twitter, but please connect
with me at..."

21. 4. Google+
You have to complete your Google+
profile. It's the one profile you
know Google will index

22. • Google lifts snippets from your
profile for the search results
• They use your
Tagline, Occupation, Employm
ent and parts of your
introduction, so complete
these carefully

23. • Your photo is also added to the
search result making it leap
out of the page
• You’ll get more clicks; some
research suggests a
150% increase in clicks

24. • Claim your vanity URL - this is
becoming a recurring theme!

26. 5. Your "About" profile on
your own website
This is the one profile
where you have complete control

27. • Make it as appealing as
possible
• Find your own authentic voice
- what do your customers love
about you and your service?

28. • Avoid hype but present
yourself at your best
• Add your name to the URL, if
appropriate

29. • Use your name in the title of
the page if possible
• Link all your other profiles to
this page

31. 6. Google Authorship
Google Authorship enables Google
to identify you as
the author of your blog posts

32. • You need a Google+ profile
• You then need to link your
Google+ profile to your content

33. • Google: “author information in
search results”
• Follow the instructions on the
page

34. • If you have a blog and you do
this; your face could start
appearing in the search results
for the keywords you target
• You'll get more clicks

35. • These first 6 profiles are the
most important to complete.
• Here are some more to
consider:

36. 7. Slideshare
Slideshare ranks well and you
can add a lot of information
to your profile.

37. • Complete your profile
• Google adds the information
you enter for "Occupation" and
"Organization" to their result

38. • Link to your website or blog
• Link to your
LinkedIn, Facebook and Twitter
pages

39. • Claim your vanity URL
• Upload a simple set of slides
to share

41. 8. YouTube
YouTube is a massive search engine.
As you probably know it's owned
by Google, so videos and profiles
appear in the search results

42. • Upload a video about yourself
and your business
• If you optimise it with your
name, you may see it in the
search results

43. • Create your own channel, with
your name in the URL and link
to your website

45. 9. Pinterest
Pinterest will increasingly appear
in the search results

46. • Complete your profile
• Link to your website, Facebook
and Twitter
• Claim your URL

48. 10. About.me
I like the simplicity and clarity of
about.me pages and they
appear in the search results

49. • Complete your profile
• Claim your vanity URL
• Add links to your other sites

51. Get busy
• Building your profiles on these
sites will help you to present
an impressive personal brand
on Google.

52. Thanks for
hanging
around to
the end

53. Steven Hourston
Internet marketing specialist
steven@BusinessSparks.com
BusinessSparks.com
+44 207 112 8814