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This press release announces the Scoop.it and Yammer integration that will help improve internal communication among Fortune 500's and small businesses, motivating employees to develop thought leadership.

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Scoopit's Content Marketing Grader for ROI

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Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content: - how content curation helps inbound marketers - own vs 3rd-party content: which is good for what? - ROI of content curation vs cotent creation: data from quantified studies. - Case studies: SMBs, Non-Profit and Enterprise.

The power of content curation for inbound marketing

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Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. These are the slides of the talk our Co-Founder & CEO, Guillaume Decugis, gave at the Social Media for Non-Profits conference on June 11, 2014 at the Microsoft campus in Mountain View.

Content is king: easy & simple ways to curate relevant content

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1,000,000 people and businesses are now using Scoop.it!

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You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? At Scoop.it, we started meetup groups in San Francisco and then in NYC to discuss best practices around that precise topic. Following more than a year of great sessions with speakers from uservoice, task rabbit, linkedin, slideshare, buffer, moz, mozilla, facebook, likeable media, vaynermedia as well as thought leaders like beth kanter or jeremy goldman, we've put together the first framework for Lean Content. Lean content is not just content marketing "for the rest of us" but the smart and efficient way to have an impact with strong focus. Join us!

Why lean is the future of content marketing

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This is a talk that our Co-Founder & CEO Guillaume Decugis gave at LeWeb 2013 and at the Cristal Festival in December. While we've now seen the power of brand content, it remains very hard for even the largest brands to implement successfully. In addition, it doesn't solve the question of how to engage an audience on a daily basis. To do so, brands have to become media. But how? Very few companies can successfully become integrated media companies like RedBull for instance. Interestingly the media model itself changed over the last few years as we've seen with the success of the Huffington Post, BuzzFeed and Upworthy which all have in common that they don't produce all the content they publish. Content curation is the common keyword to these post Web 2.0 new media rockstars. In his talk, Guillaume considers the alternative it creates for brands and highlights case studies of successful implementations that leverage content curation as a way for brands to become media.

The future of brands as media

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SMBs are open for business on LinkedIn. And they should as the business social network helps generate leads - a major reason for small and mid-size businesses to have a social media presence. So how come they're not actively updating their LinkedIn Company Pages? The above data is extracted from a comprehensive study based on surveys and behavioral data that we performed at Scoop.it with about 3,000 SMBs over several months.

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Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities? We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts. The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity. Here are details on why and how to help them fix that.

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There are a few distinct, precious moments of heightened sensory elation that we can achieve through unique actions; whether that be hitting the sweet spot on your driver from the tee box, tossing that crumpled up piece of paper that started out as a great idea and delivering it perfectly into the waste basket 10 feet away, or something as simple as arriving at the perfect adjective when telling a story to a friend. Achieving a greater sense of cognitive ability when interacting with either the external environment around you or the internal synapses of your own brain is an equally satisfying accomplishment that many believe would lead to immediate success. There is no special formula for arriving at a heightened rate of learning, enhanced memory, or sudden talent for verbiage; however there is a proven internal process that you can utilize in order to maximize your work output, in channeling your Circadian Rhythm. View original blogpost here: http://blog.scoop.it/2013/08/13/learning-to-learn-leveraging-your-circadian-rhythm/

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These are the slides of a talk Guillaume gave at the University of San Francisco on Sept. 17, 2013. In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation. While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.

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Publishing by Curation is Rewarding

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This is a talk that our Co-Founder & CEO Guillaume Decugis gave at DataWeek on October 2nd, 2013 as we launched the v4 of Scoop.it. Semantic technology has been around for years and was supposed to save us from information overload. So far, it failed. The Semantic Web or Web 3.0 is still Tim Berners-Lee's dream, and good old Web 2.0 keeps drowning us in oceans of content. But while social media is certainly the cause of this deluge of information, it can also be the solution: first, as it provides us with a huge amount of data that we can use to qualify this information through big data technology; second, because it educated and created a need for millions to become human curators. By combining algorithms and humans, we reinvent media while bringing the meaning back to the Web.

Inventing the future of publishing through human curated big data

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Welcome to the new Scoop.it! We’ve long felt that robots and algorithms alone were not enough to make meaningful organization of the web possible. People and their unique ability to differentiate quality and semantic ties were needed, and that has been proven by you, our incredible community of curators. Since launch, you’ve attracted an audience of more than 80 million unique visitors through the thoughtful, people-powered curation of content. Discover what's in it for you in 13 slides and see how you can become even more visible through your curated content thanks to: - Our brand new reader-friendly design - Interest channels - Recommendations - Badges Enjoy!

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Scoop.it Partners with Yammer to Help Millions of Professionals Share Knowledge

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