7 Tools for Lean Content Marketing

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Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull; content strategy for the rest of us, if you will. There are many components of developing a successful and impacting lean content strategy, including testing different types of content, repurposing content for various platforms, building a community contribution program, and curating existing content. Working with a lean content methodology for almost an entire year has allowed me to discover many useful tools to ensure that your content comes with both the lowest cost and highest impact possible, and I’d like to share some of them with you.

Marketing Technology

7 tools for
marketing
lean content
Tuesday, May 13, 14

lean content?
what is
a low cost, high impact
strategy that
utilizes the minimum
time & resources
to reach business goals
through content.
“
”
Tuesday, May 13, 14

$ask your target market aytm.com .conduct market research in minutes, for a fraction of the costs of traditional surveys .unique ﬁndings for your white papers or infographics Tuesday, May 13, 14$

buffer
bufferapp.com
.select times for social media
posts to be sent out
.automatically add new
content to the next open spot
.go about your day
Tuesday, May 13, 14

ﬁve second test
ﬁvesecondtest.com
.test, rather than over-thinking
.upload your new webpage’s
mockup, set a target audience
.receive feedback in minutes
Tuesday, May 13, 14

scoop.it
scoop.it
.discover content relevant to
your space in minutes
.publish it to social channels,
blogs, newsletters or add it to
your own site
.stay visible by curating on top of creating
Tuesday, May 13, 14

slideshare
slideshare.net
.create visual, repurpose-able
content
.share presentations,
infographics, PDFs & videos
.leverage the internal
community as a
distribution network
Tuesday, May 13, 14

studio
madewithstudio.com
.create shareable images in seconds on your phone
.leverage pre-made design
packs to overlay text and
images
.lean version of
photoshop on-the-go!
Tuesday, May 13, 14

visual.ly
visual.ly
.host infographics online
.leverage the existing
community for distribution
.repurpose
Tuesday, May 13, 14

...what else?
lean content
Join #leancontent !
Meetup groups:
San Francisco: http://meetup.com/leancontent
NYC: http://www.meetup.com/Lean-Content-NYC/
Want to be a speaker? Volunteer for new cities? ally@scoop.it
Help us curate #leancontent best practices:
http://leancontent.scoop.it/
Tuesday, May 13, 14

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7 Tools for Lean Content Marketing

1. 7 tools for marketing lean content Tuesday, May 13, 14

2. lean content? what is a low cost, high impact strategy that utilizes the minimum time & resources to reach business goals through content. “ ” Tuesday, May 13, 14

3. the tools. Tuesday, May 13, 14

4. ask your target market aytm.com .conduct market research in minutes, for a fraction of the costs of traditional surveys .unique ﬁndings for your white papers or infographics Tuesday, May 13, 14

5. buffer bufferapp.com .select times for social media posts to be sent out .automatically add new content to the next open spot .go about your day Tuesday, May 13, 14

6. ﬁve second test ﬁvesecondtest.com .test, rather than over-thinking .upload your new webpage’s mockup, set a target audience .receive feedback in minutes Tuesday, May 13, 14

7. scoop.it scoop.it .discover content relevant to your space in minutes .publish it to social channels, blogs, newsletters or add it to your own site .stay visible by curating on top of creating Tuesday, May 13, 14

8. slideshare slideshare.net .create visual, repurpose-able content .share presentations, infographics, PDFs & videos .leverage the internal community as a distribution network Tuesday, May 13, 14

9. studio madewithstudio.com .create shareable images in seconds on your phone .leverage pre-made design packs to overlay text and images .lean version of photoshop on-the-go! Tuesday, May 13, 14

10. visual.ly visual.ly .host infographics online .leverage the existing community for distribution .repurpose Tuesday, May 13, 14

11. ...what else? lean content Join #leancontent ! Meetup groups: San Francisco: http://meetup.com/leancontent NYC: http://www.meetup.com/Lean-Content-NYC/ Want to be a speaker? Volunteer for new cities? ally@scoop.it Help us curate #leancontent best practices: http://leancontent.scoop.it/ Tuesday, May 13, 14

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