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UNIVERSITA’ E INDUSTRIA IN US




Alberto Sangiovanni-Vincentelli
                    Vincentelli
The Edgar L. and Harold H. Buttner Chair of EECS
University of California at Berkeley
Co-Founder, CTA and Member of the Board
   Founder,
Cadence Design Systems
DISCLAIMER


• Le mie considerazioni si basano su osservazioni
  personali maturate in 35 anni di permanenza a
  Berkeley relative principalmente
  – Alle relazioni Industria-Universita’ nella Silicon Valley (e
                             Universita’
    nella regione di Boston)
  – All’Ingegneria
A personal view of US University System




       3
Silicon Valley: The land of Innovation
Silicon Valley: The land of Innovation
Pasteur’s Quadrant
                           Considerations of Use?
                          NO                 YES


                       Pure Basic       Use-Inspired
           YES         Research       Basic Research
                       (Bohr)               (Pasteur)
    Quest for
 Fundamental
Understanding
            ?
                                     Pure Applied
                NO                      Research
                                         (Edison)



    D. Stokes
7
Job Creation from Start-ups
                        ups
Organizing for High-Impact R&D
                     Impact

            Shared Vision:       “The Moon Shot”


Sponsor                                             Sponsor




                 Group                Group




           Project    Project   Project   Project
The “Moon Shot” Approach


 Use an overarching, long-range goal to organize and loosely
                       long-
 direct the research
 Usually application-driven
          application-
 Organize the effort as a loose confederation of tightly-knit
                                                 tightly-
 sub-
 sub-projects
 Even if you don’t reach the moon, lots of good results will be
 produced
The demise of great private research centers



   Bell Labs                         Xerox PARC
Sea Change in Research Support


• Research support has been changing
• Support is shifting from Federal to Industrial / Private
• What are the implications?
• What are the innovative business models for above critical
  mass research?
• How do we best adopt to the new landscape?
Overall Berkeley COE Research Support
Federal support is changing
Industrial Support in %
  including sub-awards
                                                                EECS: 48,763,000




                                                                                    Industry
                                                                                   7.109.000
                                                                                      15%




                                        Industry     Private


                                                                                                  Private
                                                                                                11.213.000
                                                                                                   23%

                                        Individual   All Else
                                                                  All Else
                                                                28.751.000
                                                                   59%




                                                                                               Individual
                                                                                               1.690.000
                                                                                                  3%




                COE                                     EECS
Industry + Private + Individual = 26%   Industry + Private + Individual = 41%
R&D Gap is in the Private Sector


                                        R&D as% of GNL



                                Private Companies             State and P.A.

                     Svezia
                Giappone
                Stati Uniti
  )
               Germania
                   Francia
                  Canada
                         UK
                       Italia

                                0                     1                     2                     3                  4




 Fonte: Intesa Sanpaolo, Servizio Innovazione della Divisione Corporate su dati OECD 2005 - The Economist - August
                       ,
 2007



                                                                           18
Great Works and Grand Challenges as an
organizing principle

“Use Inspired Basic Research” as a Framework
 – Energy — e.g. Zero Energy Buildings
 – Health— e.g. Curing malaria with synthetic biology
 – Education — e.g. ICT for the developing world
Example of Grand Challenges
                  Challenges-Use Inspired
 Research
•ARPA-E is a bold concept that will provide access to the
       E
funding needed to bring the next generation of energy
technologies to fruition. Specifically ARPA-E aims to:
   •Enhance our economic security by identifying technologies with the
    Enhance
   potential to reduce energy imports from foreign sources; reduce
   energy-related greenhouse gas emissions; and improve efficiency
           related
   across the energy spectrum.
   •Ensure we remain a technological leader in developing and deploying
    Ensure
   advanced energy technologies.
•ARPA-E will uniquely focus on high risk, high payoff concepts -
       E
technologies promising true energy transformations.

Barack Obama and Steven Chu addresses
Energy Collaborative Research: Government,
Industry, University
Researchers at U.S. universities, led by Berkeley, Stanford University and
the Massachusetts Institute of Technology are targeting the $2 billion in
                                  Technology,
energy research funds contained in the House recovery bill. The research
dollars will produce jobs, reduce U.S. dependence on foreign oil and stem
the production of greenhouse gases, according to the Association of
American Universities, a group of 62 schools that conduct research.
                         ,

Obama’s New Energy for America Plan, as explained on the White House
Web site, calls for creating five million jobs by spending $150 billion, over
10 years, “to catalyze private efforts to build a clean energy future.”

Two major energy initiatives were launched in 2007: the Energy Biosciences
Institute (EBI), a partnership of UC Berkeley, Berkeley Lab, and the
University of Illinois, funded by BP with $500 million over ten years; and
the Joint BioEnergy Institute (JBEI), a partnership of three national labs and
                                    ),
three research universities in the San Francisco Bay Area, funded by the
U.S. Department of Energy with $125 million over five years.
Industry and US Universities
• Pure local decisions based on accomplishments and feedback
  from peers
• Ranking determines rigor in promotion criteria
• Ranking are essential
   – To attract the best students world
                                  world-wide
   – To obtain grants and awards
   – To have an impact
• Professors are promoted on the basis of their contributions in all
  areas, including professional activities
• Reciprocal respect and attention to respective roles Industry
                                                       Industry-
  Academia
• Unrestricted grants: “speed not patents”
• “Transfer of technology” through visiting professionals and
  summer students
• Formation of new companies favored
            22
Implementing a Local Research
Laboratory
• There are many possible models
                           models—some Berkeley-located
  examples for discussion:
   – Cadence Berkeley Laboratories
   – The Siemens Berkeley Technology
                              Technology-to-Business Center
   – ST Microelectronics Berkeley Laboratory (transformed in UPEK
     Start-up)
   – Kawasaki Steel Corporation Berkeley Labs (transformed in
     Comsilica Start-up)
   – Ericcson Berkeley Laboratories
   – Hughes Research Labs
   – AT&T
   – Intel Berkeley Labs
   – Pirelli-Telecom Italia Berkeley Labs
             Telecom
   – GM Berkeley Labs
   – Toyota Berkeley Labs
   – UTC Berkeley Labs
How Can Industry Leverage University Research
• Place a small number of large bets and a larger number of
  smaller ones
   – In today’s IT world, the long-term impact of many research projects are
                                   term
     strongly influenced by an expensive commercial context
   – Identify the key schools, the key faculty in specific areas, and make them
     successful
• Employ an intellectual property policy that maximizes the impact
  of the research and maximizes your access to results
   – In information technology, that usually demands a very open (“public
     domain”) approach!
   – In other areas of research, e.g. biological sciences, a more restrictive
     approach might be better—no one
                                 no one-size-fits-all!
• Couple the research closely to your own business units
   – “One-week-per-month” visitor approach
                      month”
   – Build a small research laboratory adjacent to the University
   – Invest in a local, independent technology incubator to obtain an “unfair
     advantage.”
The SCIENCE-Application Dilemma
            Application




            Raffaello Sanzio, The Athens School

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  • 1. UNIVERSITA’ E INDUSTRIA IN US Alberto Sangiovanni-Vincentelli Vincentelli The Edgar L. and Harold H. Buttner Chair of EECS University of California at Berkeley Co-Founder, CTA and Member of the Board Founder, Cadence Design Systems
  • 2. DISCLAIMER • Le mie considerazioni si basano su osservazioni personali maturate in 35 anni di permanenza a Berkeley relative principalmente – Alle relazioni Industria-Universita’ nella Silicon Valley (e Universita’ nella regione di Boston) – All’Ingegneria
  • 3. A personal view of US University System 3
  • 4. Silicon Valley: The land of Innovation
  • 5. Silicon Valley: The land of Innovation
  • 6. Pasteur’s Quadrant Considerations of Use? NO YES Pure Basic Use-Inspired YES Research Basic Research (Bohr) (Pasteur) Quest for Fundamental Understanding ? Pure Applied NO Research (Edison) D. Stokes
  • 7. 7
  • 8. Job Creation from Start-ups ups
  • 9. Organizing for High-Impact R&D Impact Shared Vision: “The Moon Shot” Sponsor Sponsor Group Group Project Project Project Project
  • 10. The “Moon Shot” Approach Use an overarching, long-range goal to organize and loosely long- direct the research Usually application-driven application- Organize the effort as a loose confederation of tightly-knit tightly- sub- sub-projects Even if you don’t reach the moon, lots of good results will be produced
  • 11. The demise of great private research centers Bell Labs Xerox PARC
  • 12. Sea Change in Research Support • Research support has been changing • Support is shifting from Federal to Industrial / Private • What are the implications? • What are the innovative business models for above critical mass research? • How do we best adopt to the new landscape?
  • 13. Overall Berkeley COE Research Support
  • 14. Federal support is changing
  • 15. Industrial Support in % including sub-awards EECS: 48,763,000 Industry 7.109.000 15% Industry Private Private 11.213.000 23% Individual All Else All Else 28.751.000 59% Individual 1.690.000 3% COE EECS Industry + Private + Individual = 26% Industry + Private + Individual = 41%
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  • 18. R&D Gap is in the Private Sector R&D as% of GNL Private Companies State and P.A. Svezia Giappone Stati Uniti ) Germania Francia Canada UK Italia 0 1 2 3 4 Fonte: Intesa Sanpaolo, Servizio Innovazione della Divisione Corporate su dati OECD 2005 - The Economist - August , 2007 18
  • 19. Great Works and Grand Challenges as an organizing principle “Use Inspired Basic Research” as a Framework – Energy — e.g. Zero Energy Buildings – Health— e.g. Curing malaria with synthetic biology – Education — e.g. ICT for the developing world
  • 20. Example of Grand Challenges Challenges-Use Inspired Research •ARPA-E is a bold concept that will provide access to the E funding needed to bring the next generation of energy technologies to fruition. Specifically ARPA-E aims to: •Enhance our economic security by identifying technologies with the Enhance potential to reduce energy imports from foreign sources; reduce energy-related greenhouse gas emissions; and improve efficiency related across the energy spectrum. •Ensure we remain a technological leader in developing and deploying Ensure advanced energy technologies. •ARPA-E will uniquely focus on high risk, high payoff concepts - E technologies promising true energy transformations. Barack Obama and Steven Chu addresses
  • 21. Energy Collaborative Research: Government, Industry, University Researchers at U.S. universities, led by Berkeley, Stanford University and the Massachusetts Institute of Technology are targeting the $2 billion in Technology, energy research funds contained in the House recovery bill. The research dollars will produce jobs, reduce U.S. dependence on foreign oil and stem the production of greenhouse gases, according to the Association of American Universities, a group of 62 schools that conduct research. , Obama’s New Energy for America Plan, as explained on the White House Web site, calls for creating five million jobs by spending $150 billion, over 10 years, “to catalyze private efforts to build a clean energy future.” Two major energy initiatives were launched in 2007: the Energy Biosciences Institute (EBI), a partnership of UC Berkeley, Berkeley Lab, and the University of Illinois, funded by BP with $500 million over ten years; and the Joint BioEnergy Institute (JBEI), a partnership of three national labs and ), three research universities in the San Francisco Bay Area, funded by the U.S. Department of Energy with $125 million over five years.
  • 22. Industry and US Universities • Pure local decisions based on accomplishments and feedback from peers • Ranking determines rigor in promotion criteria • Ranking are essential – To attract the best students world world-wide – To obtain grants and awards – To have an impact • Professors are promoted on the basis of their contributions in all areas, including professional activities • Reciprocal respect and attention to respective roles Industry Industry- Academia • Unrestricted grants: “speed not patents” • “Transfer of technology” through visiting professionals and summer students • Formation of new companies favored 22
  • 23. Implementing a Local Research Laboratory • There are many possible models models—some Berkeley-located examples for discussion: – Cadence Berkeley Laboratories – The Siemens Berkeley Technology Technology-to-Business Center – ST Microelectronics Berkeley Laboratory (transformed in UPEK Start-up) – Kawasaki Steel Corporation Berkeley Labs (transformed in Comsilica Start-up) – Ericcson Berkeley Laboratories – Hughes Research Labs – AT&T – Intel Berkeley Labs – Pirelli-Telecom Italia Berkeley Labs Telecom – GM Berkeley Labs – Toyota Berkeley Labs – UTC Berkeley Labs
  • 24. How Can Industry Leverage University Research • Place a small number of large bets and a larger number of smaller ones – In today’s IT world, the long-term impact of many research projects are term strongly influenced by an expensive commercial context – Identify the key schools, the key faculty in specific areas, and make them successful • Employ an intellectual property policy that maximizes the impact of the research and maximizes your access to results – In information technology, that usually demands a very open (“public domain”) approach! – In other areas of research, e.g. biological sciences, a more restrictive approach might be better—no one no one-size-fits-all! • Couple the research closely to your own business units – “One-week-per-month” visitor approach month” – Build a small research laboratory adjacent to the University – Invest in a local, independent technology incubator to obtain an “unfair advantage.”
  • 25. The SCIENCE-Application Dilemma Application Raffaello Sanzio, The Athens School