This document provides tips for using social media platforms like Twitter and LinkedIn to build a personal brand and engage with contacts. It discusses measuring referral traffic from social media and choosing the right channels. Key recommendations include respecting retweets, adding value with replies, avoiding self-promotion, using hashtags and photos, completing profiles, and getting involved in conversations without spamming. Contact details are also provided.

1. EXPLOITING SOCIAL MEDIA
Monday, 10 June 13

2. CHOOSING THE RIGHT CHANNELS
Monday, 10 June 13

3. MEASURING THE IMPACT
Top referral sites April - June 2013
11% of all
traffic is
from
referrals
Monday, 10 June 13

4. @MUBALOO
Monday, 10 June 13

5. TWITTER TIPS
Respect the RT!!
Reply! Everyone can see you.
Don’t ask to be followed! And don’t be offended if ppl don’t follow you back!
Be moderate in self plugging
@ at the start of your tweet if you want to direct your tweet to someone (no one else will see this)
Write an interesting title - do some A/B testing with titles
Twitter loves photos!
# - mark keywords or topics in a tweet
Don’t forget, you’re building your personal brand
#FF – Follow Friday
Monday, 10 June 13

6. FEEDLY
Monday, 10 June 13

7. LINKEDIN.COM/MUBALOO
Monday, 10 June 13

8. LINKEDIN TIPS
Add people on LinkedIn after a meeting/event
Join some groups! Get involved in conversations, opinions and, where appropriate, use
InMails
Try to complete your profile
Use it to read interesting articles/content! (Follow entrepreneurs or companies)
Follow clients and prospects
BUT, don’t spam groups!
Monday, 10 June 13

9. CONTACT US
Sarah Weller
Marketing Manager
sarah.weller@mubaloo.com
LONDON
85 Strand
London
WC2R 0DW
+44 (0) 20 7125 0384
BRISTOL
Embassy House
Queen’s Avenue
Bristol
BS8 1SB
+44 (0) 117 973 3983
@Mubaloo
/Mubaloo-Limited
/MubalooLtd
/Mubaloo
Monday, 10 June 13