8. US!
Industry geeks will share your content and brand messages. They may not actually be the people who
buy the most, but they’re noisy and have influence over the rest of us
@MrJonPayne
10. HOW DO I FIT IT ALL IN?
Stock articles are those which are key to how your organisation helps people, flow are
those which relate to current events. Planning is key to actually getting it done.
STOCK & FLOW
@MrJonPayne
43. WHY SO SHORT?
It gets easier with practice
FOR SHARES!
• 100 characters leaves enough room for RT<twittername> & a
comment
• Also – put links towards the beginning or in the middle with no
# or mentions if you want a better CTR
@MrJonPayne
44. YOU CAN BE MYSTERIOUS & FUNNY
Only 28 characters in the best headline ever, 29 if you include the protagonist
AND SHORT
@MrJonPayne
45. USE FREE TOOLS
Hootsuite and SocialBro can help you schedule tweets and give you lots more
besides
FOR MAXIMUM IMPACT
• Schedule your tweets
– For when your audience is awake
– For when they’re looking
@MrJonPayne
46. A TWEET HAS A SHORT LIFE
2.8 hours is the half life of a tweet: http://searchengineland.com/why-second-
chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125
RECYCLE THEM AT LEAST 6 TIMES!
@MrJonPayne
49. Pinterest
Question Show of hands
Intro to what pinterest, what n why
examples of
best practices
measuring success
More than
just cakes
and cats
@MrJonPayne
60. If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your business, you can upgrade this. @MrJonPayne
62. If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your business, you can upgrade this.Verify your website using Google WMT and pwn search results @MrJonPayne