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Youth voice: getting a fresh
               perspective on your projects

         Science Communication Conference 2012



                         Holly Margerison
                   Careers from Science Manager


www.sciencecouncil.org
Use of focus groups in
                 Future Morph development
• Original ideas for Future Morph
      1. Literature review
      2. Focus groups
      3. Branding exercise

• Themed pages in ‘My Future Finder’

• Hidden Science action on Orange ‘Do Some Good’ app

• Design refresh

 www.sciencecouncil.org
Naming the site




www.sciencecouncil.org
Online Vote




• 801 votes across the UK

• 439 10-18 years : 362 19+ years

 www.sciencecouncil.org
• 405 Male : 396 Female
Pros & cons
Pros
• Focus groups help to get stakeholder buy in

• Helps to know you are producing a useful
  resource
Cons
• Time & resources
• Doing it early enough to be able to put results
  into practice
www.sciencecouncil.org
Theme pages – focus groups
Task 1 – Match job titles to theme
   ideas


Task 2 – Card-sorting
exercise

Task 3 – New theme ideas



Free time on Future Morph
   & questionnaire

 www.sciencecouncil.org
Jobs that a) students already knew about and b) were
              surprised involved science and maths

a)                                b)




www.sciencecouncil.org
Who would students go to for careers advice?




           What is the best thing about Future Morph?




www.sciencecouncil.org
Hidden Science action – audience input




www.sciencecouncil.org
From this…




www.sciencecouncil.org
…to the all new Future Morph site!




www.sciencecouncil.org

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SCC 2012 Youth voice: getting a fresh persepctive on your projects (Holly Margerison)

  • 1. Youth voice: getting a fresh perspective on your projects Science Communication Conference 2012 Holly Margerison Careers from Science Manager www.sciencecouncil.org
  • 2. Use of focus groups in Future Morph development • Original ideas for Future Morph 1. Literature review 2. Focus groups 3. Branding exercise • Themed pages in ‘My Future Finder’ • Hidden Science action on Orange ‘Do Some Good’ app • Design refresh www.sciencecouncil.org
  • 4. Online Vote • 801 votes across the UK • 439 10-18 years : 362 19+ years www.sciencecouncil.org • 405 Male : 396 Female
  • 5. Pros & cons Pros • Focus groups help to get stakeholder buy in • Helps to know you are producing a useful resource Cons • Time & resources • Doing it early enough to be able to put results into practice www.sciencecouncil.org
  • 6. Theme pages – focus groups Task 1 – Match job titles to theme ideas Task 2 – Card-sorting exercise Task 3 – New theme ideas Free time on Future Morph & questionnaire www.sciencecouncil.org
  • 7. Jobs that a) students already knew about and b) were surprised involved science and maths a) b) www.sciencecouncil.org
  • 8. Who would students go to for careers advice? What is the best thing about Future Morph? www.sciencecouncil.org
  • 9. Hidden Science action – audience input www.sciencecouncil.org
  • 11. …to the all new Future Morph site! www.sciencecouncil.org