Weitere ähnliche Inhalte Ähnlich wie Symposium on Parent Engagement - Session 1 "Connecting with the New Digital Parents" Ähnlich wie Symposium on Parent Engagement - Session 1 "Connecting with the New Digital Parents" (20) Kürzlich hochgeladen (20) Symposium on Parent Engagement - Session 1 "Connecting with the New Digital Parents"1. Symposium on parent engagement:
Connecting with the
new digital parents
Julie Evans, CEO: Project Tomorrow
4. Today’s Agenda
Who is this New Digital Parent?
Digital Parents and School Communications
Creating a Shared Vision with your Digital Parents
New Considerations
Discussion
5. The New Digital Parent Profile
Profile based upon:
Parents’ highly value the use of technology in
education
They are mobilists – they use mobile devices
They have personal experience with online learning
And parents are strongly interested in digital schoolto-home communications
Source:
Speak Up 2012 National Research Project Data Findings
6. Speak Up National Research Project
Annual national research project
Online surveys + focus groups
Open for all K-12 schools and schools of education
Institutions receive free report with their own data
Collect ideas ↔ Stimulate conversations
K-12 Students, Teachers, Parents, Administrators
Pre-Service Teachers in Schools of Education
Inform policies & programs
Analysis and reporting of findings and trends
Consulting services to help transform teaching and learning
+ 3 million surveys since 2003
7. National Speak Up 2012 Participation: 466,303
K-12 Students
Teachers & Librarians
Parents (in English & Spanish)
School/District Administrators
Technology Leaders
364,233
56,346
39,713
5,511
500
About the participating schools & districts
o 8,020 schools and 2,431 districts
o 30% urban / 43% rural / 27% suburban
o All 50 states + DC
Honor Roll of States with highest participation:
TX, CA, OH, IN, AL, NC, WI, AZ, FL, PA
9. How Important is the Use of Technology to
Student Success?
© Project Tomorrow 2013
10. Parents are mobilists!
Personal Access to Mobile Devices – from 2008 to 2012
Cell phone
without
Internet access
Smartphone
Tablet
computer
Parents in
2008
90%
32%
5%
Parents in
2012
35%
73%
49%
© Project Tomorrow 2013
11. Parents have first hand experience with online learning
I have taken an online class:
For work or job training
For an academic/college program
To learn new skills
To explore a hobby
For traffic school
43%
29%
22%
13%
7%
* Since 2009 – increase of 65 percent!
© Project Tomorrow 2013
12. Benefits of online learning
All
Parents
Students can work at their own pace
Students can review materials as often
as wanted/needed
To take a class not offered at school
To get college or advanced credit
To increase student engagement in
learning
© Project Tomorrow 2013
62%
59%
New
Digital
Parents
73%
72%
51%
43%
30%
67%
64%
37%
13. New Digital Parent Profile
Value proposition for the use of technology in education
Personal usage of mobile devices
Personal experience with online learning
Strong interest in digital school-to-home communications
37% of parents of school-aged
children fit this profile today
© Project Tomorrow 2013
14. What administrators need to know:
other key characteristics or expectations
1. Distribution of digital parents within the
grade bands
30% of parents with students in K-2
36% of parents with students in Gr 3-5
40% of parents with students in Gr 6-8
38% of parents with students in Gr 9-12
© Project Tomorrow 2013
15. What administrators need to know:
other key characteristics or expectations
1. Distribution of digital parents within the
grade bands
30% of parents with students in K-2
36% of parents with students in Gr 3-5
40% of parents with students in Gr 6-8
38% of parents with students in Gr 9-12
2. Digital parents are social media users!
51% use Skype
65% regularly update a social networking site
19% are tweeting
© Project Tomorrow 2013
16. What social media do you
regularly use in your personal
life?
Communicating via text
messages
Maintaining a social
networking site
Watching online videos
Elementary
School
Parents
86%
Middle
School
Parents
86%
High School
Parents
62%
55%
52%
40%
36%
34%
Streaming online TV shows
37%
34%
32%
Playing online or mobile app
games
Using Twitter
30%
28%
25%
14%
13%
13%
© Project Tomorrow 2013
86%
17. University of Chicago study:
“Strong parent-community-school ties”
is one of the essential five supports for
school improvement.
© Project Tomorrow 2013
18. University of Chicago study:
“Strong parent-community-school ties” is
one of the essential five supports for school
improvement.
Yet, only 21% of parents say that communications
with their child’s school
is very effective.
© Project Tomorrow 2013
19. Communications with parents matters!
37% of administrators see engaging parents as coteachers as key to student achievement
71% of principals want new teachers to have
training during their preparation programs in how
to use tech to communicate with parents
26% of administrators call “effective parent
communications” a significant challenge, however!
© Project Tomorrow 2013
20. Communications with parents matters!
Some schools and districts are already
tapping into tech tools to
engage/connect/communicate with
parents:
Digital/phone notification systems 54%
Social media
41%
Twitter
17%
© Project Tomorrow 2013
21. Personal emails
Portal with grade info
Text messaging
Mobile app
Class blogs
Facebook
Skype
Twitter
0%
10%
20%
30%
40%
50%
60%
70%
Tech Leaders: currently supporting these tools
Principals: say these tools are beneficial
New Digital Parents: want to use these tools
© Project Tomorrow 2013
80%
90%
100%
22. Imagine you are designing the ultimate
school for today’s students,
what technologies would have the
greatest impact on learning?
Do we have a shared vision
for digital learning?
© Project Tomorrow 2013
23. What tech tools and resources are worthy of greater
school investments?
All Parents
Digital Parents
Online textbooks
56%
65%
Educational mobile apps
53%
63%
Digital content
50%
59%
Tablets
43%
56%
School wide Internet
45%
54%
BYOD
40%
54%
School portal
51%
57%
Online classes
36%
45%
Social media
12%
18%
Games
12%
16%
© Project Tomorrow 2013
24. The ultimate elementary school for today’s learners must
include:
Tablets
Online textbooks
Games
School wide Internet
0%
Teachers
© Project Tomorrow 2013
10%
20%
30%
Principals
40%
50%
60%
Digital Parents
70%
80%
25. The ultimate middle school for today’s learners must include:
Mobile apps
Online textbooks
Digital content
School wide Internet
0%
Teachers
© Project Tomorrow 2013
10%
20%
30%
Principals
40%
50%
60%
Digital Parents
70%
80%
26. The ultimate high school for today’s learners must include:
Social media
Online classes
BYOD
School wide Internet
0%
Teachers
© Project Tomorrow 2013
10%
20%
30%
Principals
40%
50%
60%
Digital Parents
70%
80%
27. Ways to engage the “New Digital Parents” in your
school or district planning processes:
Use social media to explore ideas
Host an online discussion forum
Start an online parent school with informational classes
and workshops
Demonstrate value of current and future technology
initiatives
Think “digital inclusion” not exclusion
Align your communications tools to parent needs
Ask parents their ideas!
© Project Tomorrow 2013
28. More Speak Up? www.tomorrow.org
National Speak Up Findings and reports
Targeted and thematic reports
Online learning trends
Mobile learning & social media
Print to digital migration
Social learning
Intelligent adaptive software
New digital parent series
Presentations, podcasts and webinars
Services: consulting, workshops, evaluation and efficacy studies
© 2013 Project Tomorrow
30. Let’s continue this discussion!
Julie Evans
Project Tomorrow
jevans@tomorrow.org
949-609-4660 x15
Twitter: JulieEvans_PT
and SpeakUpEd
Copyright Project Tomorrow 2013
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© 2013 Project Tomorrow