Roadside Video Marketing Guide
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How can you increase your Google juice? What's the hot trend now in marketing? Video! This is a one hour look at how to successfully utilize video in pleasing clients and generating leads in real estate.
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Roadside Video Marketing Guide
- 1. Roadside Video Shannon W. King www.ShannonWKing.com
- 2. • 3 Billion views per day www.ShannonWKing.com
- 3. Intro Video www.ShannonWKing.com
- 4. Intro Video www.ShannonWKing.com
- 5. Roadside Video www.ShannonWKing.com
- 6. What Do You Need to Start? •Plan •Why Use Video •What’s your Time and Budget •What Types of Content to Use •Execution •What Equipment to Use •Scripting and Filming Tips •Editing Software •Distribution •Hosting/Syndication •Upload and Organization Tips www.ShannonWKing.com
- 7. Why do you want to use video? - To Spread Your Message - To Engage Current and Past Clients - For SEO and attract Future Clients www.ShannonWKing.com
- 8. What’s your budget and availability? - Quick and Easy (homemade) - Semi DIY (hire help) - Professional WellcomeMat.com TurnHere.com www.ShannonWKing.com
- 9. How Often? - One Time http://www.realestatemuses.com/ www.ShannonWKing.com
- 10. How Often? - Ongoing (blogger style) http://tv.winelibrary.com/ www.ShannonWKing.com
- 11. What Type of Content? - Resume - Marketing Videos - Welcome to Your Site Video - Seller Home Tours - Process Explanations - Buyer Home Tours - Frequently Asked - Neighborhood Tours Questions - Community Highlights - Client Testimonials www.ShannonWKing.com
- 12. Equipment and Execution •What to Use? - Handheld Video Camera – Kodak Playtouch www.ShannonWKing.com
- 13. Equipment and Execution •What to Use? - Smartphone / iPad www.ShannonWKing.com
- 14. Equipment and Execution •What to Use? - Computer Screencastwww.Camtasia.com www.ShannonWKing.com
- 15. Equipment and Execution •Extra Equipment? - External Microphone - Stabilizer - Tripods - Branding Skins www.ShannonWKing.com
- 16. Equipment and Execution •Filming Tips? - Windows - Clothing & Shoes - Location - Lighting www.ShannonWKing.com
- 17. Equipment and Execution •Scripting Tips? - Script vs Outline - Short and Quick - Authenticity - Annunciation - Call to Actions - Brand at the End or Watermark www.ShannonWKing.com
- 18. Equipment and Execution •Video Editing Software? - Standard Computer Software (iMove or Movie Maker) - Professional Grade (Final Cut Pro) - Online Combination (Animoto) www.ShannonWKing.com
- 19. Distribution aka Marketing Plan •Where to Host and How to Syndicate? - YouTube - www.ShannonWKing.com
- 20. Distribution aka Marketing Plan •Where to Host and How to Syndicate? - WellcomeMat www.ShannonWKing.com
- 21. Distribution aka Marketing Plan •Where toHost and How to Syndicate? - Viemo www.ShannonWKing.com
- 22. Distribution aka Marketing Plan •How to Go Viral? http://www.youtube.com/watch?v=PqP JNqmc5Cw&feature=related www.ShannonWKing.com
- 23. Distribution aka Marketing Plan •Upload Tips for SEO? - Annotate your Video - Descriptive Keyword Rich Titles - Tags - Links www.ShannonWKing.com
- 24. Distribution aka Marketing Plan •Ways to Organize Your Videos? - Create Channel - Categorize www.ShannonWKing.com
- 25. Distribution aka Marketing Plan •Where to Post your Videos? - Your Blog - Facebook (your page, biz page, clients pages) - Twitter - LinkedIn - Create Memory DVDs for clients www.ShannonWKing.com
- 26. Places for More Info On Video • YouTube Playbook •ReelSEO.com •EasyAgentVideo.com www.ShannonWKing.com
Hinweis der Redaktion
- 3 Billion views per day –almost ½ the worlds population -6.9 Billion-every U.S. citizen watching 9 videos a day13 million: Number of hours of video that were uploaded in 2010.60 days > 60 years: More video is uploaded in two months than the three major U.S. networks (ABC, CBS, NBC) combined created in six decades.30 percent: Amount of overall traffic coming from the U.S. YouTube is localized in 25 countries and 43 languages.700 billion: Number of playbacks in 2010.10,000: Number of partners, hundreds of which make six figures a year.More than 7,000: Number of hours of full-length movies and shows.2 billion: Number of global video views per week being monetized.10 percent: Amount of videos available in HD.100 years: Amount of video scanned daily by Content ID, which is used by more than 1,000 partners, including every major U.S. network broadcaster, movie studio, and record label.4 million: Number of people connected and auto-sharing to at least one social network.100 million: Number of daily mobile views.