SlideShare ist ein Scribd-Unternehmen logo

Ad Club Presentation

•
•
Schneider Associates
Schneider Associates

Julie Hall's April 16th presentation to the Boston Ad Club on How to Harness the Power of Social Media For You and Your Brand

Bildung
1 von 25
How to Harness the Power of Social Media For You and Your Brand Julie Hall Executive Vice President / Partner April 16, 2009
About Schneider Associates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Experience
SA and Social Media/Digital Influence/Citizen Journalism ,[object Object],[object Object],[object Object],[object Object],[object Object]
The time to join the dialogue is now . Every day a new generation is born— and previous ones are reborn digital.
SA’s Immersion Marketing TM Surrounding the Consumer Over Time Traditional Advertising - Print - Broadcast - Direct Mail Word Of Mouth - High Impact Launch Events - Sampling - Ongoing Public Events - “Tell A Friend” Campaigns - Buzz Programs One to One Marketing - Guerilla Marketing - Sampling - Mobile Marketing and Signage - Creative Community Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impact at Retail - Coupons - Sampling - POP - Circulars - Instore Marketing Digital Marketing - AdverGames - Contests - Podcasts - Product Tips - Online Communities - Blog or Vlog - Viral Marketing Measurement Retail Partnerships - Present Programs with PR - Manufacturers Align with Retailers - Demonstrate How Immersion Marketing™ Surrounds the Customer Alliances - Sponsorships - Cause Related Marketing - Non-profit Partnership - Third-party Spokespeople ©2009 Schneider Associates Social Networking - YouTube - Facebook - MySpace - Twitter - Flikr - StumbleUpon - Virtual Worlds
Social Media Universe
What We’ve Learned About Social Marketing and Conversational Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Integrity/ Reputation Management in a Web 2.0 World ,[object Object],[object Object],[object Object],[object Object],[object Object]
B2B B2C Social Media Universe B2E Business – to – Everyone
The Changing Media Environment— Social TV ,[object Object],[object Object],[object Object],[object Object]
The Changing Newspaper ,[object Object],[object Object],[object Object],[object Object]
The New Media Universe
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Statistics
[object Object],[object Object],[object Object],Twitter Statistics
What is LinkedIn
[object Object],[object Object],[object Object],[object Object],LinkedIn Statistics
[object Object],[object Object],[object Object],[object Object],Social Bookmarking
[object Object],[object Object],[object Object],Personal Branding Origins
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Branding “You” and Branding “Clients” 7 Axioms on Social Branding
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Things to avoid in social branding 7 Axioms on what a social brand is NOT
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 5 C’s of Social Media
Key Takeaways ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Key Takeaways
Questions/Comments Julie Hall Executive Vice President / Partner [email_address] Twitter: @JulieHallBoston Office: (617) 536-3300 http://www.mommiesclique.com http://www.launchpr.com http ://www.mmnpl.com

Empfohlen

Social Media For Small Business 5 10 11
Social Media For Small Business 5 10 11Social Media For Small Business 5 10 11
Social Media For Small Business 5 10 11mythicgroup
 
CGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate PietrelliCGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate PietrelliKRP538
 
An Introduction to New Media
An Introduction to New MediaAn Introduction to New Media
An Introduction to New MediaJoel Widmer
 
Social media
Social mediaSocial media
Social mediaExisto Communications and Socio-Technologies
 
Social media brockville
Social media brockvilleSocial media brockville
Social media brockvilleExisto Communications and Socio-Technologies
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
 
Emerging From The Blender Alexandra Lawrenz
Emerging From The Blender Alexandra LawrenzEmerging From The Blender Alexandra Lawrenz
Emerging From The Blender Alexandra LawrenzAlexandra Lawrenz
 
A Wake-Up Call for Agencies: Status Quo Won't Cut It
A Wake-Up Call for Agencies: Status Quo Won't Cut ItA Wake-Up Call for Agencies: Status Quo Won't Cut It
A Wake-Up Call for Agencies: Status Quo Won't Cut ItFred von Graf
 

Empfohlen

Social Media For Small Business 5 10 11
Social Media For Small Business 5 10 11Social Media For Small Business 5 10 11
Social Media For Small Business 5 10 11mythicgroup
 
CGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate PietrelliCGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate PietrelliKRP538
 
An Introduction to New Media
An Introduction to New MediaAn Introduction to New Media
An Introduction to New MediaJoel Widmer
 
Social media
Social mediaSocial media
Social mediaExisto Communications and Socio-Technologies
 
Social media brockville
Social media brockvilleSocial media brockville
Social media brockvilleExisto Communications and Socio-Technologies
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
 
Emerging From The Blender Alexandra Lawrenz
Emerging From The Blender Alexandra LawrenzEmerging From The Blender Alexandra Lawrenz
Emerging From The Blender Alexandra LawrenzAlexandra Lawrenz
 
A Wake-Up Call for Agencies: Status Quo Won't Cut It
A Wake-Up Call for Agencies: Status Quo Won't Cut ItA Wake-Up Call for Agencies: Status Quo Won't Cut It
A Wake-Up Call for Agencies: Status Quo Won't Cut ItFred von Graf
 
Making Social Media Work
Making Social Media WorkMaking Social Media Work
Making Social Media WorkDaniel Waldman
 
Social Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadySocial Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadyJeremiah Owyang
 
Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010Social Media and Digital Strategy Consulting
 
Social Media Measuring for PRSA
Social Media Measuring for PRSASocial Media Measuring for PRSA
Social Media Measuring for PRSAFred von Graf
 
Overview of social media marketing
Overview of social media marketingOverview of social media marketing
Overview of social media marketingDigiArrows Technologies
 
Social Media Trends 2020
Social Media Trends 2020Social Media Trends 2020
Social Media Trends 2020Harsha MV
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on businessN V Jagadeesh Kumar
 
Introduction to New Media Technologies
Introduction to New Media TechnologiesIntroduction to New Media Technologies
Introduction to New Media TechnologiesMoses Gomes
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentationBrie Hrabinski
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentationCaroline Antonio
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentationAdilene Rodriguez
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentationXinyi Chen
 
The Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing WorldThe Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
 
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
 
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellYOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
 
Creating a Social Media Plan
Creating a Social Media PlanCreating a Social Media Plan
Creating a Social Media PlanRapid Purple
 
Social media
Social mediaSocial media
Social mediaJoanneHemingway
 
Introduction to social media marketing
Introduction to social media marketingIntroduction to social media marketing
Introduction to social media marketingVivEk Rai
 
Social media in future
Social media in futureSocial media in future
Social media in futureDaniel Oskooei
 
Emerging Social Media Trends, Tools and Technologies
Emerging Social Media Trends, Tools and TechnologiesEmerging Social Media Trends, Tools and Technologies
Emerging Social Media Trends, Tools and TechnologiesCenterline Digital
 
Gmail Storage Quota - by Zvi Devir
Gmail Storage Quota - by Zvi DevirGmail Storage Quota - by Zvi Devir
Gmail Storage Quota - by Zvi Devirhananc
 
Careergonomics Miami Book Festival
Careergonomics Miami Book FestivalCareergonomics Miami Book Festival
Careergonomics Miami Book FestivalRASHID Brown
 

Weitere ähnliche Inhalte

Was ist angesagt?

Making Social Media Work
Making Social Media WorkMaking Social Media Work
Making Social Media WorkDaniel Waldman
 
Social Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadySocial Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadyJeremiah Owyang
 
Social Media Measuring for PRSA
Social Media Measuring for PRSASocial Media Measuring for PRSA
Social Media Measuring for PRSAFred von Graf
 
Social Media Trends 2020
Social Media Trends 2020Social Media Trends 2020
Social Media Trends 2020Harsha MV
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on businessN V Jagadeesh Kumar
 
Introduction to New Media Technologies
Introduction to New Media TechnologiesIntroduction to New Media Technologies
Introduction to New Media TechnologiesMoses Gomes
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentationBrie Hrabinski
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentationXinyi Chen
 
The Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing WorldThe Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
 
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
 
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellYOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
 
Creating a Social Media Plan
Creating a Social Media PlanCreating a Social Media Plan
Creating a Social Media PlanRapid Purple
 
Introduction to social media marketing
Introduction to social media marketingIntroduction to social media marketing
Introduction to social media marketingVivEk Rai
 
Social media in future
Social media in futureSocial media in future
Social media in futureDaniel Oskooei
 
Emerging Social Media Trends, Tools and Technologies
Emerging Social Media Trends, Tools and TechnologiesEmerging Social Media Trends, Tools and Technologies
Emerging Social Media Trends, Tools and TechnologiesCenterline Digital
 

Was ist angesagt? (20)

Making Social Media Work
Making Social Media WorkMaking Social Media Work
Making Social Media Work
 
Social Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadySocial Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company Ready
 
Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010
 
Social Media Measuring for PRSA
Social Media Measuring for PRSASocial Media Measuring for PRSA
Social Media Measuring for PRSA
 
Overview of social media marketing
Overview of social media marketingOverview of social media marketing
Overview of social media marketing
 
Social Media Trends 2020
Social Media Trends 2020Social Media Trends 2020
Social Media Trends 2020
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on business
 
Introduction to New Media Technologies
Introduction to New Media TechnologiesIntroduction to New Media Technologies
Introduction to New Media Technologies
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentation
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentation
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentation
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentation
 
The Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing WorldThe Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing World
 
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
 
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellYOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
 
Creating a Social Media Plan
Creating a Social Media PlanCreating a Social Media Plan
Creating a Social Media Plan
 
Social media
Social mediaSocial media
Social media
 
Introduction to social media marketing
Introduction to social media marketingIntroduction to social media marketing
Introduction to social media marketing
 
Social media in future
Social media in futureSocial media in future
Social media in future
 
Emerging Social Media Trends, Tools and Technologies
Emerging Social Media Trends, Tools and TechnologiesEmerging Social Media Trends, Tools and Technologies
Emerging Social Media Trends, Tools and Technologies
 

Andere mochten auch

Gmail Storage Quota - by Zvi Devir
Gmail Storage Quota - by Zvi DevirGmail Storage Quota - by Zvi Devir
Gmail Storage Quota - by Zvi Devirhananc
 
Careergonomics Miami Book Festival
Careergonomics Miami Book FestivalCareergonomics Miami Book Festival
Careergonomics Miami Book FestivalRASHID Brown
 
Capital in the Twenty-First Century — Thomas Piketty
Capital in the Twenty-First Century — Thomas PikettyCapital in the Twenty-First Century — Thomas Piketty
Capital in the Twenty-First Century — Thomas Pikettyitchyinsomnia1512
 
Short-Run Digital Book Printing
Short-Run Digital Book PrintingShort-Run Digital Book Printing
Short-Run Digital Book PrintingRISO printer
 
Seminario grabación y edición de vídeo en la era de internet, CNC-Mirador, FL...
Seminario grabación y edición de vídeo en la era de internet, CNC-Mirador, FL...Seminario grabación y edición de vídeo en la era de internet, CNC-Mirador, FL...
Seminario grabación y edición de vídeo en la era de internet, CNC-Mirador, FL...Stéphane M. Grueso
 
London School of Economics: Copyright & Creation A Case for Promoting Inclusi...
London School of Economics: Copyright & Creation A Case for Promoting Inclusi...London School of Economics: Copyright & Creation A Case for Promoting Inclusi...
London School of Economics: Copyright & Creation A Case for Promoting Inclusi...Stéphane M. Grueso
 
VETO a la Ley de Transparencia en el Senado por Jesús Enrique Iglesias Fernán...
VETO a la Ley de Transparencia en el Senado por Jesús Enrique Iglesias Fernán...VETO a la Ley de Transparencia en el Senado por Jesús Enrique Iglesias Fernán...
VETO a la Ley de Transparencia en el Senado por Jesús Enrique Iglesias Fernán...Stéphane M. Grueso
 
DIL PREV 2081/2012 AUTO Juzgado 1ª Instancia e Instrucción Nº5 Estepona (16 d...
DIL PREV 2081/2012 AUTO Juzgado 1ª Instancia e Instrucción Nº5 Estepona (16 d...DIL PREV 2081/2012 AUTO Juzgado 1ª Instancia e Instrucción Nº5 Estepona (16 d...
DIL PREV 2081/2012 AUTO Juzgado 1ª Instancia e Instrucción Nº5 Estepona (16 d...Stéphane M. Grueso
 
entrevista en la revista griega Typos (nov. 2013)
entrevista en la revista griega Typos (nov. 2013)entrevista en la revista griega Typos (nov. 2013)
entrevista en la revista griega Typos (nov. 2013)Stéphane M. Grueso
 
Referencia del Consejo de Ministros - Madrid, viernes, 29 de noviembre de 2013
Referencia del Consejo de Ministros - Madrid, viernes, 29 de noviembre de 2013Referencia del Consejo de Ministros - Madrid, viernes, 29 de noviembre de 2013
Referencia del Consejo de Ministros - Madrid, viernes, 29 de noviembre de 2013Stéphane M. Grueso
 
Querella Bárcenas - ampliación 19/9/2013
Querella Bárcenas - ampliación 19/9/2013Querella Bárcenas - ampliación 19/9/2013
Querella Bárcenas - ampliación 19/9/2013Stéphane M. Grueso
 
ENMIENDAS PARCIALES a la Ley de Transparencia en el Senado por Jesús Enrique ...
ENMIENDAS PARCIALES a la Ley de Transparencia en el Senado por Jesús Enrique ...ENMIENDAS PARCIALES a la Ley de Transparencia en el Senado por Jesús Enrique ...
ENMIENDAS PARCIALES a la Ley de Transparencia en el Senado por Jesús Enrique ...Stéphane M. Grueso
 

Andere mochten auch (13)

Gmail Storage Quota - by Zvi Devir
Gmail Storage Quota - by Zvi DevirGmail Storage Quota - by Zvi Devir
Gmail Storage Quota - by Zvi Devir
 
Careergonomics Miami Book Festival
Careergonomics Miami Book FestivalCareergonomics Miami Book Festival
Careergonomics Miami Book Festival
 
Capital in the Twenty-First Century — Thomas Piketty
Capital in the Twenty-First Century — Thomas PikettyCapital in the Twenty-First Century — Thomas Piketty
Capital in the Twenty-First Century — Thomas Piketty
 
Short-Run Digital Book Printing
Short-Run Digital Book PrintingShort-Run Digital Book Printing
Short-Run Digital Book Printing
 
Seminario grabación y edición de vídeo en la era de internet, CNC-Mirador, FL...
Seminario grabación y edición de vídeo en la era de internet, CNC-Mirador, FL...Seminario grabación y edición de vídeo en la era de internet, CNC-Mirador, FL...
Seminario grabación y edición de vídeo en la era de internet, CNC-Mirador, FL...
 
London School of Economics: Copyright & Creation A Case for Promoting Inclusi...
London School of Economics: Copyright & Creation A Case for Promoting Inclusi...London School of Economics: Copyright & Creation A Case for Promoting Inclusi...
London School of Economics: Copyright & Creation A Case for Promoting Inclusi...
 
VETO a la Ley de Transparencia en el Senado por Jesús Enrique Iglesias Fernán...
VETO a la Ley de Transparencia en el Senado por Jesús Enrique Iglesias Fernán...VETO a la Ley de Transparencia en el Senado por Jesús Enrique Iglesias Fernán...
VETO a la Ley de Transparencia en el Senado por Jesús Enrique Iglesias Fernán...
 
DIL PREV 2081/2012 AUTO Juzgado 1ª Instancia e Instrucción Nº5 Estepona (16 d...
DIL PREV 2081/2012 AUTO Juzgado 1ª Instancia e Instrucción Nº5 Estepona (16 d...DIL PREV 2081/2012 AUTO Juzgado 1ª Instancia e Instrucción Nº5 Estepona (16 d...
DIL PREV 2081/2012 AUTO Juzgado 1ª Instancia e Instrucción Nº5 Estepona (16 d...
 
entrevista en la revista griega Typos (nov. 2013)
entrevista en la revista griega Typos (nov. 2013)entrevista en la revista griega Typos (nov. 2013)
entrevista en la revista griega Typos (nov. 2013)
 
Referencia del Consejo de Ministros - Madrid, viernes, 29 de noviembre de 2013
Referencia del Consejo de Ministros - Madrid, viernes, 29 de noviembre de 2013Referencia del Consejo de Ministros - Madrid, viernes, 29 de noviembre de 2013
Referencia del Consejo de Ministros - Madrid, viernes, 29 de noviembre de 2013
 
Querella Bárcenas - ampliación 19/9/2013
Querella Bárcenas - ampliación 19/9/2013Querella Bárcenas - ampliación 19/9/2013
Querella Bárcenas - ampliación 19/9/2013
 
Manual Obra Social de la PAH
Manual Obra Social de la PAHManual Obra Social de la PAH
Manual Obra Social de la PAH
 
ENMIENDAS PARCIALES a la Ley de Transparencia en el Senado por Jesús Enrique ...
ENMIENDAS PARCIALES a la Ley de Transparencia en el Senado por Jesús Enrique ...ENMIENDAS PARCIALES a la Ley de Transparencia en el Senado por Jesús Enrique ...
ENMIENDAS PARCIALES a la Ley de Transparencia en el Senado por Jesús Enrique ...
 

Ähnlich wie Ad Club Presentation

Why Social media? Engaging with customers through social media
Why Social media? Engaging with customers through social mediaWhy Social media? Engaging with customers through social media
Why Social media? Engaging with customers through social mediaSmartdog digital
 
Alt Media Womuk Presentation
Alt Media Womuk PresentationAlt Media Womuk Presentation
Alt Media Womuk Presentationwildfirewom
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
 
Making Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMMaking Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMOriol Zertuche
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketingtheonlyelina
 
Social Marketing in the Banking and Financial Sector - PACB Presentation
Social Marketing in the Banking and Financial Sector - PACB PresentationSocial Marketing in the Banking and Financial Sector - PACB Presentation
Social Marketing in the Banking and Financial Sector - PACB PresentationTin Cans Unlimited
 
Social Media & Seo Overview
Social Media & Seo OverviewSocial Media & Seo Overview
Social Media & Seo OverviewDigital Synergy
 
Marketech 09; marketing and technology
Marketech 09; marketing and technologyMarketech 09; marketing and technology
Marketech 09; marketing and technologytoddlohenry.com
 
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalSocial Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
 
Social Media Marketing: creating engagement
Social Media Marketing: creating engagementSocial Media Marketing: creating engagement
Social Media Marketing: creating engagementPieter-Jan Adriaensens
 
Content Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business toolContent Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business toolMarketing CoPilot - Marie Wiese
 
ERA europe presentation june 29 2010
ERA europe presentation june 29 2010ERA europe presentation june 29 2010
ERA europe presentation june 29 2010SocialRadius
 
Social Media & SM Marketing
Social Media & SM MarketingSocial Media & SM Marketing
Social Media & SM MarketingEdward Erasmus
 

Ähnlich wie Ad Club Presentation (20)

Why Social media? Engaging with customers through social media
Why Social media? Engaging with customers through social mediaWhy Social media? Engaging with customers through social media
Why Social media? Engaging with customers through social media
 
Alt Media Womuk Presentation
Alt Media Womuk PresentationAlt Media Womuk Presentation
Alt Media Womuk Presentation
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Engaging Your Communities
Engaging Your CommunitiesEngaging Your Communities
Engaging Your Communities
 
Making Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMMaking Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESM
 
Mang xa hoi trong Bat Dong San
Mang xa hoi trong Bat Dong SanMang xa hoi trong Bat Dong San
Mang xa hoi trong Bat Dong San
 
Guerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - BridportGuerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - Bridport
 
Social Media Marketing Course Training
Social Media Marketing Course TrainingSocial Media Marketing Course Training
Social Media Marketing Course Training
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketing
 
Social Marketing in the Banking and Financial Sector - PACB Presentation
Social Marketing in the Banking and Financial Sector - PACB PresentationSocial Marketing in the Banking and Financial Sector - PACB Presentation
Social Marketing in the Banking and Financial Sector - PACB Presentation
 
Social Media & Seo Overview
Social Media & Seo OverviewSocial Media & Seo Overview
Social Media & Seo Overview
 
Marketech 09; marketing and technology
Marketech 09; marketing and technologyMarketech 09; marketing and technology
Marketech 09; marketing and technology
 
Connect with Social Media
Connect with Social MediaConnect with Social Media
Connect with Social Media
 
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalSocial Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and Survival
 
Social Media Marketing: creating engagement
Social Media Marketing: creating engagementSocial Media Marketing: creating engagement
Social Media Marketing: creating engagement
 
Platforum Logicav3.0
Platforum Logicav3.0Platforum Logicav3.0
Platforum Logicav3.0
 
Content Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business toolContent Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business tool
 
ERA europe presentation june 29 2010
ERA europe presentation june 29 2010ERA europe presentation june 29 2010
ERA europe presentation june 29 2010
 
Social Media & SM Marketing
Social Media & SM MarketingSocial Media & SM Marketing
Social Media & SM Marketing
 

Kürzlich hochgeladen

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfssuserdda66b
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxAmanpreet Kaur
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structuredhanjurrannsibayan2
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Association for Project Management
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 

Kürzlich hochgeladen (20)

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 

Ad Club Presentation

  • 1. How to Harness the Power of Social Media For You and Your Brand Julie Hall Executive Vice President / Partner April 16, 2009
  • 2.
  • 4.
  • 5. The time to join the dialogue is now . Every day a new generation is born— and previous ones are reborn digital.
  • 6.
  • 8.
  • 9.
  • 10. B2B B2C Social Media Universe B2E Business – to – Everyone
  • 11.
  • 12.
  • 13. The New Media Universe
  • 14.
  • 15.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Questions/Comments Julie Hall Executive Vice President / Partner [email_address] Twitter: @JulieHallBoston Office: (617) 536-3300 http://www.mommiesclique.com http://www.launchpr.com http ://www.mmnpl.com