2. Search by Brand name + Location
On the first page, the Hotel’s site appears on the top first three results.
Only two third parties appear on the first page, Federal Hotel at number 6, and
Booking.com on the top of the paid ads.
4. Text and photos are different but rates are the same between the
official website and third parties, and even if there are few third parties
results, the hotel is not competing but maximizing.
5. Search by “Small Luxury Hotel
Paris”
The hotel does not appear on any of the first 12 pages when we search by brand type and
location.The marketing did not focus on the terms used by their customers to categorize and
search the type of hotel.