3. Always begin with strategy…
• Objective – Get people to test drive
• Highlight features of BMW’s
• Get people to the dealership
• Sell used & new vehicles…
34. Summary
25 tweets w/ over 40,000
Potential Reached
264
video
119 Page Views on Launch Day
views
20 new “Likes” 18%
=> 5 Checkin’s 25%
=> 29 SCANS!
35. Takeaways?
• Strategy – What are your goals? What are conversions?
What are competitors doing?
• Training – Train staff on initiatives, equip them i.e. mobile,
video, print collateral.
• Tools – Use current digital marketing tools “Intelligently”
prepare for QR code promotions.
• Go Gorilla – Jump the gate…be creative, be
controversial, tap into advocates, park at Gaps grand opening
• Measure - Insights, SayItSocial management tool, YT, #’s,
RT’s, FB impressions, Bit.ly, Goals (G analytics) Sales? Leads?