Globalization has well and truly taken hold of today’s industrial and economic sectors, however the latest shift in current trends is that of the globalization of social business. We are currently witnessing the humanization of organizational culture on a goliath stage as more and more Fortune500 companies recognize the importance of social technologies. What is an imperative strategy now, for those few companies, is to transform their social footprint onto a global scale through a globalized social strategy. Today’s 2.4 billion Internet users are seeing their quotidian life transform before their eyes on account of social and technological advancements. As a result, the international social landscape is vastly different – in 2012 alone, social media users increased in India and China, the two most populated countries in the world, by 51.7% and 19.9% respectively. Although accustomed to riding shotgun as the two leading social networks, Facebook and Twitter are having to share their audience with numerous other international social behemoths in the making. China’s Social Dynasty China is a particularly fascinating case as it has blocked both Facebook and Twitter from treading into its waters, making room for homegrown social networks to blossom. This acutely attractive market is home to countless major players including Tencent’s Qzone, Tencent Weibo and Pengyou making up 56% of the country’s active social media users. A platform gaining great international reach, Sina Weibo, hosts 287 million active monthly users and more than 250,000 company pages. This is taking the international scene by storm, such that 25% of Fortune500 companies now possess a Sina Weibo page. In addition to Sina Weibo, more and more U.S. companies, such as Nike and Starbucks, are flocking to WeChat (Weixin in China), an instant messaging platform with video, photo sharing and status capabilities. Its current growth curve is appreciating on average by 25 million new members per month. Although America may possess the title of being the ‘Golden Shoppers’ of the Internet, Asia is a source of unbelievable potential. China accounted for over $160 billion in online transactions during 2012. On top of that, 67% of China’s social media users interact with brands online averaging 8 each. As a global brand with loyal customers on an international scale, it is imperative to globalize your social footprint to maximize your customer engagement across all borders. Why Should Facebook Care? While 2012 saw Facebook turn public on the Nasdaq Stock Exchange; it also amazingly saw a loss of 1.4 million active monthly users. The enormous surge in popularity of international social platforms across the globe allows them to attract new users every day. To tap into these markets, a social business’ global organizational model must be completely transparent in order to effectively communicate the brand’s method effectively across all social, cultural and

1. INDIA
51.7%
19.9%
CHINA
11.1%
RUSSIA
6.8%
USA
51.6%
INDONESIA
China51%of all AsianInternetUsers
China
51%
of all Asian
Internet
Users
Qzone + Tencent Weibo + PergYou
=56% of China’s Social M Users
INTERNET USERS INTERNET USERS
MOBILE INT USERS MOBILE INT USERS
ONLINE TRANSACTIONS 2012
© 2013
ONLINE TRANSACTIONS 2012
-287 Million Active Users
-250,000 Company Pages
-25% of F500 Companies
300 Million + Users
+25 Million
New Users /Month
BANNED IN CHINA
USA
Sources
http://www.internetworldstats.com/stats.htm
http://www.emarketer.com/Article/Your-Social-Media-Strategy-Global/1009022
http://wearesocial.sg/blog/2013/01/social-digital-mobile-china-jan-2013/
http://europa.eu/rapid/press-release_IP-11-556_en.htm
http://memeburn.com/2013/05/with-190-million-monthly-active-users-wechat-looks-set-to-pass-whatsapp/
http://www.prnewswire.com/news-releases/tencent-announces-2012-fourth-quarter-and-annual-results-199130711.html
CHINA
245
MILLION
176
MILLION
400
MILLION
$161 BILLION
$226 BILLION
2.4 BILLION INTERNET USERS
SO NOT
COOLIO!
“THINK GLOBAL
ACT LOCAL
SOCIAL”
82%
OF USERS WILL ONLY
PURCHASE ONLINE IN
THEIR NATIVE
LANGUAGE
WeChat
Tencent Holdings
SinaWiebo
564
MILLION
Increase in
Social Media
Users 2012-2013
INTERNATIONAL
SOCIAL MEDIA
LANDSCAPE 2013