Me @ Web - Personal Brands And Identity by enterprise key figures at Cebit 2010

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How can key enterprise figures use social media to create a trustworthy personal brand and identity, that customers and stakeholders can relate to. This speak was held at Cebit - Webciety 2010 showing different ways of communicating an authentic and human message, tearing down the wall between an organisation and its customers.

Technologie Business

Natasha Friis Saxberg
Partner at Webcom ApS - ﬁne web since 1996.
Co-author of the Danish Twitter book “Twitter
- mass communication with140 characters” Afﬁliated
at The Copenhagen Institute for Futures
Studies

Startups produced by Webcom Labs
Konfect - people search & connect
Mentory - global mentorship community
Eksperten - largest IT community in Scandinavia (sold to IDG )

TOP 100 CEOs
2 twitter accounts
13 LinkedIn proﬁles
19 Facebook pages
0 blogs
Source www.uberceo.com CEOs in the US

PREFERRED MEDIA

http://www.ﬂickr.com/photos/lloydm/

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Me @ Web - Personal Brands And Identity by enterprise key figures at Cebit 2010

1. Me @ Web Personal Brands & Identity

2. Natasha Friis Saxberg Partner at Webcom ApS - ﬁne web since 1996. Co-author of the Danish Twitter book “Twitter - mass communication with140 characters” Afﬁliated at The Copenhagen Institute for Futures Studies Startups produced by Webcom Labs Konfect - people search & connect Mentory - global mentorship community Eksperten - largest IT community in Scandinavia (sold to IDG )

3. STATUS QUO

4. TOP 100 CEOs 2 twitter accounts 13 LinkedIn proﬁles 19 Facebook pages 0 blogs Source www.uberceo.com CEOs in the US

5. CORPORATE BARRIER CONTROL

6. IT´S ALL ABOUT

7. WE RELATE TO PEOPLE NOT BRANDS

8. ROLE MODELS

9. LISTEN & RESPOND

10. AUTHENTICITY

11. TRANSPARENT

12. ACTIVITY

13. PREFERRED MEDIA http://www.ﬂickr.com/photos/lloydm/

14. FOCUS