E-M-Real-Time Commerce and the Mobile Revolution

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The document discusses trends in e-commerce and mobile commerce. It notes that mobile traffic now accounts for 31% of website traffic and that mobile users are 5 times more likely to convert to in-store purchases than desktop users. Mobile shopping results in $160 billion in direct sales annually and an additional $40 billion in indirect in-store sales, as 25% of smartphone usage is for finding local stores and 4 out of 5 local searches lead to offline purchases. Real-time commerce capabilities and responsive mobile site designs are becoming more important for businesses.

Technologie Unterhaltung & Humor Business

MASKINPRODUKTION
MASSEPRODUKTION
MULTIPRODUKTION

BIGINTERNET OF THINGS QUANTIFIED SELF COGNITIVE COMPUTING

KLÆDER SKABER FOLK
NØRDER SKABER IKKE MODE

FACEBOOK REKLAME OMSÆTNING
Q1 13 - 30% - Q1 14 - 59%

TRAFIK PÅ WEBSITES FRA
MOBIL OG TABLET 31%11 % FØRER TIL ONLINE SALG FRA MOBIL

MOBILEN MEST
PÅ NETTET 56%
Smartphone shoppere
bruger 15 timer/ugen
p å a t u n d e r s ø g e
produkter fra deres
mobile enheder.

Mobilbrugere
5x konvertering
til butikshandel
vs. smartphone

MOBIL SHOPPING
FØRER TIL 160 MIA
I DIREKTE SALG
!
INDIREKTE SALG
I BUTIKKER 4 BIO

25% AF SMARTPHONEN BRUGES
TIL AT SØGE EFTER BUTIKKER
4 UD AF 5 LOKALE SØGNINGER
LEDER TIL ET OFFLINE SALG

MØNSTERET ER AT DE MOBILE
INDSATSER HAR STØRRE
INDFLYDELSE PÅ OFFLINE
HANDEL END MOBIL HANDEL

!
75 % AF MOBILE SITES HAR MOBIL HANDEL
KUN 15% HAR IMPLEMENTERET RESPONSIVE DESIGN

AD CONVERSION RATE
TABLET3XCONVERSIONRATEVSSMARTPHONES

?!
natasha.saxberg.dk
homodigitalis.org
@saxberg
!
!
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