Alumni Leadership Masterclass 2012

Alumni Leadership Master Class
Building an Identity for your Success & Growth By Bringing you Closer to your Alumni

Venue: Gurgaon
Date: 23rd August’2012
The Palms Town & Country Club, Gurgaon

INTEGRITY | TRUST | INNOVATION | EXCELLENCE
© Saviance Technologies 2012 www.saviance.com

Testimonials
We had a good discussion. The Thank you for invitation to such a The session is strongly
content shared was useful. I think session. Alumni reconnect is what recommended for institutions setting
after the sessions I know the we are working aggressively on so up an alumni function. There is a lot
starting point of setting the alumni it’s a value addition – Archana of detail about good practices and
office – Shalini Sinha, Heritage Sharma, IIPM do’s and don'ts. Very helpful for
School, Gurgaon beginners – Navneet Kaur, British
School, Gurgaon

Joseph John’s way of presentation Thoughtful, insightful and very well Nice. You can make it a two day
is nice and Dr. M L Singla ‘Live planned – Satyajit Hange, BVP workshop – Dr. Verma Tewari Nandi,
Case Study’ was excellent – Dr. Asia Pacific Institute Of Management
Amupam Narula, Fore School Of
Management, Noida


Recent Attendees


Previous MasterClasses
In Association With

6 Cities

60 Institutions

131 Participants


Facilitators
Kaushik Bellani is the CEO at Saviance Technologies. He has worked with Wipro, HP , IBM and Cisco in
India in leadership positions. He has a proven ability to create, sustain, grow and drive businesses. He has
owned and driven P&Ls, created new business segments and channels for various companies in the last 18
years in India. He is an alumni of IMT Ghaziabad and Delhi Public School

Kaushik Bellani

Jojo is Advisor South Asia and Sri Lanka at Saviance Technologies. He is directly responsible for arranging all
Chennai Chapter events which covers Alumni of over 400 Old Lawrencians and is the driving force behind the
Class of 1979 Alumni of the School. In his professional roles, Jojo has spent 26 years with just two
Companies: SKF Bearings and then NSK India Sales Company, both world leaders in Ball and Roller
Bearings. He is an alumni of REC Calicut and is certified in Alumni Relations from INSEAD, Singapore

Joseph John (Jojo)
Dr. M L Singla is the Professor – Faculty of Management Studies, Delhi University. Professor of IT
Management, Mr. Singla has been a faculty member at FMS since 1985 and has also worked with
MDI, Gurgaon and Tata Consultancy Services, New Delhi. He has over 28 years of professional experience
both in Academics and Industry in the specific areas of Information Systems, Business Process Re-
engineering, e-Governance, SCM/CRM, Strategic IT Management and Decision Support Systems. He has
been involved in planning of IT usage and process renovation for organizations as an Advisor
Prof. M L Singla

Some Thoughts By Jojo
From the vast experience that Celestos has collected over the past few years of working with Alumni networks
and associations around India, a few points have become clear:

 Alumni Groups are going to explode around India as Institutions come of age and as Indians become affluent
 However, each Institution has to work on developing bonds with their current Students for the Nostalgia and
the Affection to develop
 Among all stakeholders of any Educational institution, Alumni are the single largest potential donor of
finance, goodwill and effort
 Technology will be vital to harness the power of these Groups: quickly, effectively and at reasonable cost

Unfortunately, very little attention is currently paid to Alumni in most of our institutions. The very first step is to
set up an Office for Alumni Affairs in all our Schools. A full time Office can focus on Informing, Involving and
Respecting Alumni to show that their goodwill is welcome and necessary for the advancement of the School.

Celestos is well positioned as a market leader in Alumni networks and a pioneer in promoting the Alumni
Leadership Master Class that seeks to educate the Educators on the potential of their Alumni to change the face of
their Schools.

Awareness + Nostalgia + Networks + Affluence can help make Indian Alumni Groups as effective as they
are in the West.


Agenda For MasterClass
Registration
Time: 8.30 am – 9.00 am

Networking Session & Introductions over Tea/Coffee
Time: 9.00 am – 9.30 am

MasterClass Objective Setting
Faculty: Joseph John, Advisor, Saviance Technologies & Kaushik Bellani, CEO, Saviance
Technologies
Time: 9.30 am – 10.00 am

Topic: Basics of Alumni Relations
Faculty: Joseph John
Time: 10.00 am – 10.25 am
An institute aims to create leaders who influence the society in various ways. Every student who
graduates after having spent most memorable years of their lives becomes a lifelong asset for an
institute. They become the guardians of the reputation of that institute and must be considered as
an integral part of the academic lifecycle. This session focuses on the importance of alumni
relations and what should be considered by an institute to reach out to their alumni network.


Topic: Connect with Your Alumni Today – Technology Tomorrow
Faculty: Kaushik Bellani
Time: 10.30am – 10.55 am
In an environment with rapid technological changes in the way people communicate and access information, alumni
interaction by an institute must be well channelized. An institute’s image is not merely controlled by itself
today, various Web 2.0 tools are increasingly becoming mass influencers, hence playing a crucial role in the decision
making process. Alumni today are to be involved in a two-way communication process, encouraging them to be
participants and not just listeners. Challenges faced by Alumni offices today must be overcome by breaking the
traditional barriers and realizing the potential of Web 2.0.

Topic: The Present and the Immediate Past
Time: 11.00 am – 11.25 am
One of the biggest challenges an Alumni Relations Office faces is to get the database in order. Part of the solution
lies with students currently pursuing their academic courses. To ensure that the database is updated and
maintained, it is important to reach out to current students in various ways. Use them as Volunteers. Engage them to
reach out to Young Alumni. Create Student Affiliation and Ownership to ensure a lifelong bond with your institution.
Reward them. Find out how you can engage the present and the immediate past in this session.


Topic: ‘Google Not’ your Alumni
Time: 11.30 pm – 11.55 pm
‘Google’ is the simplest way to search information. However, try not to Google your Alumni, it might only cost the
alumni office a few thousands of Rupees, a few days and will result in mostly fragmented information. The solution
is to create a platform that equips your alumni relations office to be able to organize and plan effective programs to
engage your alumni on a continuous basis. Alumni engagement involves more than just database management and
fund raising. It is a lifelong process for an institute to grow its brand over many years by engaging with its alumni.

Reach out to your alumni using Digital Marketing (Session on SEO & SMO)
Faculty: Saurabh Gupta
Time: 12.00 pm – 12.20 pm

Introduction to EMSYNC
Time: 12.20 pm – 12.45

Case Study in Brief
Time: 12.45 pm – 01.00 pm

Lunch
Time: 01.00 pm – 02.00 pm


Topic: Alma Matters – Communicate Right & Bridging the gaps – Reunions and more
Time: 2.00 pm – 2.25 pm
Right messaging to the right audience and especially when it comes to communicating with your Alumni is extremely
essential. Identifying Alumnus groups with respect to age, year of graduation, etc is imperative when directing a
message to involve them while planning alumni meets and other activities. Every alumni member is an integral part of
an institute’s DNA and are contributory members in their individual capacities.
Reunions, guest lectures, mentorship, career guidance are 4 key pillars of alumni relations and has a strong influence
on the overall reputation of an institute. Alumni officers must bridge the gaps between the alumni, current students and
staff in order to strengthen ties between each other. Global alumni presence must be leveraged to the advantage of an
institution’s international reputation and brand building. These engagement programs must constitute a major part of
alumni engagement activities.

Topic: Your Alumni is Your ‘Global Brand’
Time: 02.30 pm – 2.55 pm
‘Apple’ is one of the biggest and most reputed brands in the world. What did they do right? Why do they have a
massive fan following? Who are their brand ambassadors? An institute also is a brand in itself which must be
maintained to build trust and reputation over the years. The only true brand building for an institute is done through its
students who become its alumni and finally ambassadors who increase the goodwill in the global academic and
business environment. Valuing your alumni and engaging with them is an effort which will not go in vain, but fetch
endless benefits. (Social Media v/s Customized Approach Program)


Guest Speech by Dr. M. L. Singla, Professor, FMS
Time: 03.00 pm – 04.15 pm

Case Study with Tea/Coffee
Time: 04.15pm – 05.00 pm

Team Project on Alumni Relations
Time: 05.00 pm – 06.00 pm

Wrap Up - Feedback
Time: 06.00 pm – 6.30 pm


Key Take Away
 Unique Master class providing descriptive sessions
on managing the alumni, planning alumni
engagement activities and benefiting from technology
in communicating with global alumni of an institute

 To better utilize the existing relationship with your
alumni and how should you engage them actively on
a regular basis

 To gain a holistic view on building a strong and
influential alumni network by running a fully
functional alumni office in an institute

 Sessions by facilitators who are graduates of an
Alumni Relations Institute organized in Singapore
and who have an in-depth understanding of handling
alumni office as well as supporting the technological
needs of the office.


Target Audience

 Directors / Deans of Educational Institutions

 Alumni officers / faculty facing challenges in
engaging their alumni on a routine basis

 University / College / School faculty planning an
Alumni office in the near future

 Alumni relations staff who would like to
maximize their relationship with the alumni and
are facing challenges in engaging them pro-
actively


This is an exclusive complimentary event for the reputed Institutes all over India. Limited Seats
available (25 seats).

For registrations, & details please contact:
Ms. Aanchal Mehra
106-107, Park Centra, Sector 30, NH – 8, Gurgaon
Phone: +91-9899762265
Email: aanchal.mehra@saviance.com


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