This is a presentation made by students of Jaipuria Institute Of Management. In this presentation we have tried to find out Levels Of Product and Product Life Cycle Stages of Mahindra and Mahindra.
Mahindra and Mahindra (Analysis of Levels Of Product and Product Life Cycle)
1. An Analysis by real marketer
group- “Group-7”
Humesha Aapke
Sath
Presented By-
-Rahul Majhi
-Raktima Chawla
-Ramandeep kaur
-Saurav Das
-Rajat Agarwal
-Saurabh Shukla
3. Contents:-
Introduction-Levels of product
Product life cycle stages
Core Business Activities
Business Strategies
Marketing Strategies
Competitors
Reference
4. Introduction:-
Mahindra & Mahindra Limited (M&M)-
Established in 1945 as Mahindra and Mohammed.
K.C. Mahindra and J.C. Mahindra along with Malik
Ghulam Mohammed.
In year 1948 company was renamed as “Mahindra
and Mahindra.”Malik Mohammed
J.C.Mahindra
K.C.Mahindra
Anand Mahindra
(Chairman & Managing Director
– Mahindra & Mahindra)
5. In year 1845 entered in automobile
manufacturing sector.
First they introduced Jeeps
Later expanded itself with light commercial
vehicles (LCVs) and agricultural tractors.
Today, Mahindra & Mahindra is a key game
player in the utility vehicle manufacturing and
branding sectors in the Indian automobile
industry (UV Scorpio)
My Dream, My Desire
8. CORE BUSINESS ACTIVITIES
Agribusiness
Automotive components
Construction equipment
Consulting services
Defense
Energy
Farm Equipments
Insurance
Industrial equipment
Information Technology
Leisure and hospitality
Logistics
Real estate
Two Wheelers
9. BUSINESS STRATERGIES
Diversification in various sectors
Equipments for different-different sectors i.e.
Industrial sector, Agriculture Sector, Tertiary
Sector
Joint ventures.
E-business Initiatives
Foreign competition.
10. Market Strategy
Research methodology-
Research design-
USP – ruggedness and performance.
Strong market base in the urban and
semi-urban areas.
1) Core Benefit: Core benefit of people to have Mahindra MUVs was to have such a vehicle which they can use mainly for their business. Every manufacturer has to understand that what is the buyer really buying and what he wants to buy? Mahindra saw it very early and accordingly started manufacturing product.2) Basic product: At second stage, producer needs to develop product like design, quality level, brand name and packaging. Mahindra has set up new defined market for itself. Mahindra basically deal in MUVs and in this it has defined itself.3) Expected Product: Earlier people were not having much transporting facilities i.e. Not much vehicles were in there market but Mahindra brought a new revolution in the market of SUVs and the perfect example is Scorpio. So expected product is what actually customer is expecting to get. 4) Augmented Product: Mahindra offers additional consumer services and benefits to all its customer. It offers a togetherness with its customer i.e. Its low pricing strategy has helped it to be of the people.5) Potential product