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1. e-commerce
Presented by:-
Subrat Sarkar
Saurabh Sharma
ICBM-SBE
Hyderabad

2. Introduction
E-COMMERCE
• It is commonly known as “Electronic Marketing ”
• It consists of buying and selling goods and services
over an electronic system such as internet .
• E commerce is the process of purchasing , selling &
exchanging good and services over computer network
or internet through which transactions or terms of sale
are performed electronically.

3. History of e-commerce
1970s=Electronic Fund Transfer (EFT)
 used by banking industry to exchange account
information over secured network
1980s=Electronic Data Interchange(EDI)
 used by company or business to transfer data
from one business to another
1990s=the World Wide Web(WWW)
 internet provide easy to use technology for
information publishing and Dissemination
 Cheaper to do business

4. Types of e-commerce
1.Business to business(B2B)
2.Business to consumer(B2C)
3.Business to employee(B2E)
4.Consumer to consumer(C2C)
5.Business to government(B2G)
6.Government to consumer(G2C)
7.Mobile commerce

5. Market size of e-commerce
India has an internet user base of about 250.2 million
as of June 2014 and the growth rate is 20% per year

6. Numbers of buyers in India

7. Top E- commerce in India

8. Backward and forward integration

9. Porter’s Five Forces

10. Key success factors for E-Commerce
Branding
A brand is a belief and the most powerful thing. The reason
why you decide to pay higher price without any problem.
USP
USP stands for Unique Selling Proposition. How do you
differentiate your business from others? What are the
product differentiators?
Store Experience
A good store experience is a must have
for Ecommerce success. If your cart or design sucks,
nothing is going to help to convert better.

11. Key success factors for E-Commerce
Customer Retention
A business is never going to be a success without the army
of Loyal Customers. Customer retention is helpful to get
more sales and to build your brand. A loyal customer not
only buys from you but he also spreads the good words in
his network.
Multi-Channel Marketing
There are opportunities lying everywhere in Internet. Some
businesses are making millions from Facebook. Some
businesses are killing their competition with Search Engine
Marketing.
The mantra is to spread your reach everywhere. It’s not that
hard with Internet.

12. RISKS AND UNCERTAINITY
Search engine optimization risk
Google changes its search engine algorithms and your
website traffic drops by 50 percent overnight.
Hosting risk
Your website hosting company suffers a series of failures
and your stores are offline for hours.
Price competition risk
Your largest competitor drops prices by 30 percent and
your sales suffer.

13. RISKS AND UNCERTAINITY
Shipping risk : A container load of products from an
overseas supplier is stuck in customs because of a
change in policy or an error in the shipping manifest —
you have little inventory to sell.
Marketplace risk :You sell products on Amazon that it
does not carry but it suddenly sources the products
itself, at a much lower price.
Supplier risk : Your top-selling product line is suddenly
pulled from the market and you are faced with a huge
loss of revenue.

14. Future of e Commerce in India
India's e-commerce market, which stood at $2.5 billion
in 2009, reached $8.5 billion in 2012 and rose 88 per
cent to touch $16 billion in 2013. The survey estimates
the country's e-commerce market to reach $56 billion
by 2023, driven by rising online retail.

15. THANK YOU