JovianDATA presentation at the AWS startup event

1. Analytics at the Speed of Thought Satya Ramachandran Vice President of Engineering Anupam Singh Chief Technology Officer April 14, 2010 2460 North First Street, Suite 170, San Jose, CA 95131  408-433-9383  www.joviandata.com

2. JovianDATA Mission Technology platform to optimize your conversion funnel at the lowest cost

4. Current stack’s cloud readiness

7. Multi-dimensional indexes

8. Multi-dimensional partitionsEngagement High Geography Medium Low Publishers

9. Agenda JovianDATA Company Overview JovianInsights – The Power of Analytics JovianDATA Cube Storage Innovations in Advanced Analytics using commodity clusters Analytics Lifecycle Management Innovations in Cloud Infrastructure Management

10. Avoiding Expensive Data Processing Usage based Automatic View Materialization Avoid Network I/O Multi-Dimensional Partitioning Reduce Disk I/O By Materializing Expensive Groups

11. Why move to the cloud?

12. Agenda Reducing Capex Dynamic Provisioning Application Isolation

13. Managing CapEx with Role Based Clusters SINGLE CLUSTER FOR DATA CLEANSING, LOAD AND QUERY 15TB 100 NODES Monthly Cost = $28,800

14. Managing Cap-Ex with Role Based Clusters UI Ad Server Data, Search Engine Data 2 hours daily for load on 10 nodes 8 hours daily for query on 5 nodes Monthly Cost = $2,052 DATA CLEANSING QUERY LOAD MODEL HIBERNATE MODEL

15. Agenda Reducing Capex Dynamic Provisioning Application Isolation

17. Solution

18. FlexRestoreTM

19. Adds two new temporary nodes (Temp1, Temp2)

20. Creates new replicas for hot partitions and redistributes across nodesWith Replication Factor = 1 Site Section Analytics = 10 minutes Node1 Node2 Node3 Node4 P34 P12 P1 P1 P22 P3 P3 P12 With Replication Factor = 10 Site Section Analytics = 30 seconds P12 P22 P34 P22 Nodeset1 P3 P34 P1 P3 Temp1 Temp2 P1 P34 P22 P12

22. Benefits

23. High performance computing power when you need it

24. But only when you need it to hold down operating costsNode1 Node2 Node3 Node4 P34 P1 P12 P1 P22 P3 P3 P12 P12 P22 P34 P22  Nodeset1 P3 P34 P1 P3  Temp1 Temp2  P34 P1 P22 P12

25. Agenda Reducing Capex Dynamic Provisioning Application Isolation

26. Provision Tera Scale Applications in Minutes Without Application Isolation Data for all advertisers is kept ‘live’ on 50 nodes Campaign Manager needs to run heavy duty reports for a Big Advertiser 50 live nodes per month = $14, 400 FUNNEL ANALYSIS FOR CLIENT

27. Provision Tera Scale Applications in Minutes Application is provisioned in parallel from S3/EBS into EC2 Campaign Manager requests Application Provisioning for a Specific Advertiser 50 nodes for fortnightly analysis = $320 FUNNEL ANALYSIS FOR CLIENT HIBERNATED MODEL

28. Summary Reducing CapEx with Role based Temporary Clusters on EC2 10x Cost Savings with EC2 usage Dynamic Provisioning with Selective Replication on EC2 10x Performance on EC2 replication Application Isolation with Application Hibernation on S3/EBS 100x Cost Savings with EC2-S3

29. Thank You