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AQUASELLAS- Surfboard Chairs
1.
© SASSONE E.
FRANCO 2010. All rights reserved s i n c e 1 9 8 8
2.
introduction © SASSONE E.
FRANCO 2010. All rights reserved
3.
“Because every surfer
needs to rest…though never lose the feeling” Originally conceived in 1988 by Sassone Franco and inspired in the re-use of broken surfboards that washed ashore as consequence from the ill force of the waves; the transformation of the broken piece into a functional object is the result of a personal passion for the sport and a formal education in design, which somehow, fusions this particular bond in an emulating profound sense of nostalgia. AQUASELLAS is the corollary of meticulous research and investigation of the surfboard for its historical, cultural and aesthetic value; in conjunction with an in-depth design analysis on anthropometrics and ergonomic theories. The beauty of AQUASELLAS relies on the simplicity of its transformation thus maintaining the basic recognizable forms proper of the function it represents; true to its shape and authentic to the sensibility of its lines, dimensions, proportions and finishing textures. The conversion becomes apparent when a full shaped surfboard is sliced in half and the back end is fed into its front counterpart through a preconceived cavity. To counter-set the cantilever overhang in the front of the seat, and prevent it from tipping over, strong lateral supports are introduced in the shape of abstract waves as if frozen in time. The resulting solution is a rigid and unimaginable comfortable piece, hence the established reclined angles between the two planes when summed up to the natural curves of the surfboard guide the shape of the human body into a comfortable seating posture. AQUASELLAS not only embraces a retrospective style of design and promotes a specific function, but relies its singular appearance upon a central theme as well. AQUASELLAS is offered in Solid Wood and Wood Veneer “Limited Edition” collections. It comes unassembled and it’s easily put together. All “Limited Edition” series are manufactured utilizing the best and finest materials available; produced under strict norms of quality control and supervised throughout its fabrication process. It is then, that in the final stages, each piece is coded and autographed as testimony to the authenticity, prestige and originality of these exclusive one of a kind chair designs. Conscious of the international agreements against illegal deforestation, no endangered species are specified nor employed in the manufacturing of these chairs. This creation has not only set a peculiar and distinctive mark amongst the most influential trade leaders in the surf industry whom awarded it as being one of the 10 best products of 2006 during SURF EXPO; but have also been praised by living legends and past heroes in surfing’s history and surfboard evolution who were greatly impressed when first exposed to the chairs. In fact, ISA’s President Fernando Aguerre who owns an autographed chair signed by Sofia Mulanovich has donated it to be included in the Argentinian Museum of Surf. Whatever their use, placing and/or application, AQUASELLAS are becoming much sought after collectible pieces. “AQUASELLAS…Let your memories sit” © SASSONE E. FRANCO 2010. All rights reserved
4.
original concept & basic
features © SASSONE E. FRANCO 2010. All rights reserved
5.
AQUASELLAS Basic Concept
of Transformation NAME: CREATION, CONCEPT, DESIGN AND DRAWING BY: Sassone E. Franco © 2005 (All Rights Reserved. Prohibited it’s reproducMon in full or parMal without wriPen permission by author) TITLE: SCALE:DATE PG.:___ of ___ ORIGINAL CONCEPT- Basic Transformation © SASSONE E. FRANCO 2010. All rights reserved
6.
© SASSONE E.
FRANCO 2010. All rights reserved BASIC FEATURES
7.
product catalog © SASSONE
E. FRANCO 2010. All rights reserved
8.
LIMITED EDITIONS- SOLID
WOOD SERIES 9’0” Big Wave Gun (Balsa-Cedar-Walnut) 9’0” Big Wave Gun (Pine-Cedar-Walnut) 1966 Classic Longboard Replica 8’10” (Pine-Cedar-Walnut) © SASSONE E. FRANCO 2010. All rights reserved
9.
LIMITED EDITIONS- WOOD
VENEER SERIES 9’0” Modern Longboard (Cedar-Walnut-Congona) 9’0” Modern Longboard (Cedar-Walnut-Congona) 9’0” Modern Longboard (Cedar-Congona-Pumaquiro) © SASSONE E. FRANCO 2010. All rights reserved
10.
LIMITED EDITIONS- PAINTED
SERIES 9’0” Modern Longboard (Acrylic Paint- Blue & White) 9’0” Modern Longboard (Acrylic Paint- Red & Yellow) 1988 “The First One Made” 5’’10” (Foam & Acrylic Paint) © SASSONE E. FRANCO 2010. All rights reserved
11.
LIMITED EDITIONS- OUTDOOR
SERIES © SASSONE E. FRANCO 2010. All rights reserved 9’0” Modern Longboard Fiberglass Mold or Similar 9’0” Modern Longboard Fiberglass Mold or Similar 9’0” Modern Longboard Fiberglass Mold or Similar w/ Corporate Logo NOTE: Illustrations are for example only.
12.
LIMITED EDITIONS- CUSTOM
MADE w/CORPORATE LOGO 9’0” Modern Longboard (Custom Solid Wood + Logo) 9’0” Modern Longboard (Custom Solid Wood + Logo) 9’0” Modern Longboard (Acrylic Custom Paint + Logo) © SASSONE E. FRANCO 2010. All rights reserved NOTE: Illustrations are for example only.
13.
press notes & publications ©
SASSONE E. FRANCO 2010. All rights reserved
14.
© SASSONE E.
FRANCO 2010. All rights reserved
15.
© SASSONE E.
FRANCO 2010. All rights reserved
16.
© SASSONE E.
FRANCO 2010. All rights reserved
17.
© SASSONE E.
FRANCO 2010. All rights reserved
18.
© SASSONE E.
FRANCO 2010. All rights reserved Sexta-feira, 27 de Junho de 2008 Nova Tendencia do Surf - Aquasella Chegou ao mercado mundial a primeira cadeira realmente para surfista, lançado em feiras de surf em 2006 na ASR Trade Expo, Surf Expo Fall e o Expo Surf Peru. Sassone Franco, designer peruano, é a mente criativa de Aquasellas: estás surpreendente e original cadeiras fabricados a partir de madeira de balsa. "Foi muitos anos desde então. Hoje em dia, e já com o seu próprio nome, AQUASELLAS, é o corolário de anos de dedicação à meticulosa investigação, análise e desenvolvimento na criação destes únicas cadeiras. Isso é complexa e difícil de criar algo tão simples. Na verdade, a beleza das AQUASELLAS condicionada à manutenção da base formas de uma prancha, em abono da verdade que a sensibilidade das suas linhas, proporções e espessuras. Na sua essência, é reconhecida a esta silhueta principal protagonista da obra. Ainda que é imperativo para adicionar elementos alheios e importante para os seus valores estruturais, tais como pernas, o que representou abstratamente sob a forma de uma onda congelado no tempo, subtilmente complementa o tema central ", diz Sass, como dizem seus amigos-que , Após quase 20 anos morando nos Estados Unidos hoje está de volta ao lado de sua família, em Lima. Postado por . às 05:37
19.
© SASSONE E.
FRANCO 2010. All rights reserved
20.
© SASSONE E.
FRANCO 2010. All rights reserved
21.
promotion exhibition & sales ©
SASSONE E. FRANCO 2010. All rights reserved
22.
SURF LEGENDS &
PERSONALITIES GREG NOLL ROBERT AUGUST HERBIE FLETCHER KEONI DOWNING ERIC ARAKAWA RANDY FRENCH GARY LINDEN RENO ABELLIRA BUTTONS JEFF ALTER (Hobie) SOFIA MULANOVICH (Signing Chair) ROBERT AUGUST (Signing Chair) © SASSONE E. FRANCO 2010. All rights reserved
23.
AQUASELLAS WITH NEW
OWNERS San Diego, CA Palm Beach, FL Santa Cruz, CA Key Biscayne, FL San Diego, CA Malibu, CA Austin, TX © SASSONE E. FRANCO 2010. All rights reserved
24.
© SASSONE E.
FRANCO 2010. All rights reserved Tel.: 011.51.965.331.698 / 011.51.1.421.7970 e-mail: sassonefranco@gmail.com For purchasing information, price lists, and/or licensing opportunities please contact: Sassone E. Franco
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