PowerPoint presentation delivered by Sally S. Cherry, MT(ASCP) at the OpenSimulator Community Conference 2013. It was included in the Social & Communities track of the Conference. Conference Session Description The real life and virtual mission of Community HIV/AIDS Resource Exchange (CHARE Project) is to provide capacity building, technical assistance, training, and social media marketing to enhance the linkage and delivery of HIV/AIDS prevention, education and related services. The Kitely-based component of CHARE Project known as CHARE Village was established to increase the usability and application of OpenSim technology by AIDS service organizations and other public health providers regardless of physical location. As with the real life CHARE Project, the objectives of the virtual-based program are to educate service providers (as well as consumers); enhance the delivery of HIV/AIDS services and resources; expand the organization's outreach; establish collaborative partnerships; earn global recognition for the organization's programs; and encourage behavior change (recognizing AIDS as a chronic disease; not a death threat). Presenter Bio As a consultant, instructor, and former HIV/AIDS project manager, Sally S. Cherry, MT(ASCP) is interested in the integration of virtual worlds and other social media platforms within real life and virtual-based health and wellness capacity building projects. Ms. Cherry's professional experience and interest in laboratory science lead to a diverse public health career as a laboratory coordinator, international medical consultant, national laboratory instructor, HIV/AIDS project manager, and STD/STI lab consultant. The interest in technology and social media fuel her professional and personal mission to integrate OpenSim technology into real life public health projects as well as providing social media capacity building, training, and marketing.

1. CHARE PROJECT
Community HIV/AIDS Resource
Exchange (CHARE) Project Goes
Beyond:
Presented by:
Sally S. Cherry, MT(ASCP)
Social Media/STI Laboratory Consultant
Cherry Consulting Network, Maryland USA
CHARE Village @ Kitely
Capacity Building, Awareness, and Training
through OpenSim Integration

2. CHARE PROJECT
Community HIV/AIDS Resource Exchange
BIO: The “Who/What” behind CHARE
VILLAGE
Sally S. Cherry, BS, MT(ASCP)
40 years in Laboratory Science
Research, Hospital, Clinical, Training,
Administration, Project Management
35 years as Community Volunteer
Team Leader, Organizer, Board Member
12 years in Public Health Administration
Lab Coordinator (Baltimore City Health Department)
32 years as Laboratory Instructor/Consultant
Laboratory Methods in Dx of Sexually Transmitted Infections
STD/HIV Prevention Training Ctr – University – Physician - DOD
5 years as International Lab Consultant
USA, Turkey, Kenya, Uganda, Egypt

3. CHARE PROJECT
Community HIV/AIDS Resource Exchange
BIO: The “Who/What” behind CHARE
VILLAGE
Sally S. Cherry, BS, MT(ASCP)
3 years in HIV/AIDS Risk Reduction
AIDS service Project Manager and Outreach
16 years in Internet and Social Media
Webmaster, Education Specialist, Social Media Consultant
Internet Marketer, Workshop Instructor, Content Writer, Blogger
6 years in 2D and 3D Virtual Technology
Virtual Worlds: Metaplace, Second Life, OSG, JokaydiaGRID, Kitely
Virtual Content Creator, Community Manager, Entrepreneur
25 years Entrepreneur/Independent Contractor
Capacity Building Coordinator
Enhancing mission and operation of Baltimore-based nonprofit - BCC

4. CHARE PROJECT
Community HIV/AIDS Resource Exchange
Virtual Presence of CHARE Project
SarVana Haalan
Second Life
Sarvana Cherry
OSG
JokaydiaGRID
Sally Cherry
Kitely

5. CHARE PROJECT
Community HIV/AIDS Resource Exchange
Personal Mission
To use acquired years of laboratory training, public health
experience; social media knowledge; and professional
networks to serve real life and virtual community.
Professional Mission
To provide capacity building, technical assistance, training, and
social media marketing to enhance the linkage and delivery of
HIV/AIDS prevention, education and related services.

6. CHARE PROJECT
Community HIV/AIDS Resource Exchange
....
History
April 2009: Metaplace (2D) Project - The Exam Room
HIV/AIDS information, resources, and HIV/AID quiz. Metaplace closed.
April 2009: Virtual World Discussion at Skill Building Institute for HIV
Testing and Awareness Day Events and Campaigns (NAPWA, AIDS.gov,
and POZ Magazine)
June 2009: Second Life - CHARE Resource Center
2010: OSG Exploration
Resource center and meeting place for content creators
2011: JokaydiaGRID - CHARE Resource Center
Introduced local AIDS awareness youth program.
2012: Kitely - Cherry Network Centre - CHARE Village
Welcome Center, Senior Health Building, STI Training Laboratory,
Wellness Center/Spa, Nonprofits Row, Awareness Row, Viewing Park

7. CHARE PROJECT
Community HIV/AIDS Resource Exchange
USING NEW MEDIA IN RESPONSE TO HIV
Source of Inspiration
(2009)
Skill Building Institute for HIV Testing and
Awareness Day Events and Campaigns
(NAPWA, AIDS.gov and POZ Magazine)
New Media of Choice
Social Networking (Facebook)
Blogging - MicroBlogging (Twitter)
Photosharing – 3D Virtual Worlds
And other relevant social media tools

8. .
Educate service providers (and consumers)
.
Enhance delivery of HIV/AIDS services and resources
.
Expand organization's outreach
.
Establish collaborative partnerships
.
Earn global recognition for organizations and programs
.
Encourage behavior change
(Recognizing AIDS as a chronic disease; not a death threat)
CHARE PROJECT
Community HIV/AIDS Resource Exchange
Objectives in Response to HIV epidemic
To use social media and virtual worlds to...

9. CHARE PROJECT
Community HIV/AIDS Resource Exchange
.
Action Plan in Response To HIV
Use social media and virtual worlds for...
1. PUBLIC HEALTH
Deliver public health messages
Share HIV/AIDS prevention information
Promote AIDS awareness campaigns
Promote HIV testing and resource sites
.....
2. TECHNOLOGY
Educate about social media platforms
Improve usability of social media
Provide technical assistance

10. CHARE PROJECT
Community HIV/AIDS Resource Exchange
.
Action Plan in Response To HIV
Use social media and virtual worlds for...
3. COMMUNITY
BUILDING
Connect AIDS service providers
Connect Community advocates
Provide Collaborative support
4. NETWORKING
Foster Networking partnerships
Linkage to public health services
Share capacity building resources
Professional Network visualized using InMaps.com
Green = Virtual World Connections from Linkedin.com

11. REAL Life (RL)
Who: NonProfits and health service
providers
Activities: Meetings, Counseling,
Conferencing, Training, Networking,
Fundraising,
Social Media Tools: Twitter, Facebook,
LinkedIn, Blog, Photosharing, Websites
Training Tools: Lecture, Practicum,
Demonstrations, Handouts, Powerpoint
presentations
Network: Individuals, Businesses,
Nonprofits, Grantors, Stakeholders
VIRTUAL Worlds
Who: Avatars Reps from NonProfits and
health service providers
Activities: Meetings, Counseling,
Conferencing, Training, Networking,
Fundraising,
Social Media Tools: Twitter, Facebook,
LinkedIn, Blog, Photosharing, Websites
Training Tools: Lecture, Demonstrations,
Exhibits, Notecards, Posters, Powerpoint
presentations
Network: Individuals, Businesses,
Nonprofits, Grantors, Stakeholders
CHARE PROJECT
Community HIV/AIDS Resource Exchange
.
Vision: Real to Virtual; Virtual to Real

12. CHARE PROJECT
Community HIV/AIDS Resource Exchange
.
Capacity Building through Social Media Integration
Social Networking (Facebook Business Pages, LinkedIn)
Blogging – Microblogging (Twitter)
Podcasting (Embed videos - YouTube)
Photosharing (Galleries)
Fundraising (Virtual Donations and Fundraisers)
Virtual Event Planning (Virtual Health Fairs, Campaigns)
Virtual Content Creating (Notecards, Signage)
Virtual Worlds (OpenSim: Kitely, JokaydiaGRID, etc)

13. CHARE PROJECT
Community HIV/AIDS Resource Exchange
Capacity Building through Virtual Worlds
Usability Issues – Challenge and Focus
• System Requirements
• User Training - Workshops
• Mentoring and Coaching New Users

14. CHARE PROJECT
Community HIV/AIDS Resource Exchange
Beyond SL... Capacity Building through OPENSIM
Phase I: Second Life
Phase II: JokaydiaGRID
Phase III: Kitely
Built in JokaydiaGRID because:
Users can travel (teleport) from
one OpenSim grid to another
Budget-friendly
Community Support

15. CHARE PROJECT
Community HIV/AIDS Resource Exchange
Phase III: CHARE Village
Developed in Kitely because:
Use virtual worlds as needed
Easy access for service providers
(and consumers)
Unlimited number of virtual worlds
Affordable for program budget

16. CHARE PROJECT
Community HIV/AIDS Resource Exchange....
CHARE Village @ Kitely
• Sponsored by Cherry Consulting
Network
• Virtual space for AIDS service
organizations, awareness
campaigns, and programs
• Nonprofit workshops, retreats,
and conferences
Mixed reality training,
health education, social,
and fundraising events
• Coaching for new users
http://www.kitely.com/virtual-
world/Sally-Cherry/Community-
HIVAIDS-Resource-Exchange

17. CHARE PROJECT
Community HIV/AIDS Resource Exchange
....
Collaborating In Virtual
Worlds
Nonprofit Partnerships
Awareness Campaigns
HIV prevention events

18. CHARE PROJECT
Community HIV/AIDS Resource Exchange
...
Pinterest: HIV/AIDS & Virtual Worlds Awareness

19. CHARE PROJECT
Community HIV/AIDS Resource Exchange
Connecting In Virtual Worlds

20. CHARE PROJECT
Community HIV/AIDS Resource Exchange
Challenges
Educating potential users that
Virtual Worlds Integration is
“Not a Game”
Funding for self-funded capacity
building and user training project

21. CHARE Village
Community HIV/AIDS Resource Exchange
(CHARE) Project Goes Beyond:
Capacity Building, Awareness, and Training
Through OpenSim Integration
Website: http://www.CHAREproject.com
Follow on Twitter: http://Twitter.com/CHAREproject
CHARE Village: http://www.kitely.com/virtual-world/Sally-
Cherry/Community-HIVAIDS-Resource-Exchange
Created and maintained by Sally S. Cherry, MT(ASCP)
Cherry Consulting Network - Maryland USA (Virtually in Kitely)
Email: sally@CHAREproject.com