This pdf file describes about seven relevant metrics of a pay per click ad campaign. It is presented by http://www.ppcadsmanagement.com/

1. 7 Effective Metrics of a PPC Ad
Campaign
By www.ppcadsmanagement.com

2. Introduction
If you are a newcomer in the
field of internet marketing,
then it's necessary to
understand each and every
metric of a PPC ad
campaign. To make
maximum utilization of your
campaign for enhancing
your business and sales you
need to pay equal attention
to each metric of your
campaign. The upcoming
slides contain details of
relevant metrics of a
campaign.

3. Click-Through Rate(CTR)

CTR stand for click-through
rate. It is the ratio of number of
clicks by the number of times it
has been displayed. It is
expressed in percentage. If a
CTR of an advertisement is 6%,
then it reveals that for every 100
impressions, there are 6 clicks.

4. 
Conversion Rate
Conversion rate gives
you a measurement of
how many visitors
have ended up by
taking meaningful
actions. It is the rate of
conversion of traffic
into buyers.

5. 
Quality Score
To improve the search result
for their users Google have
introduced a dynamic
variable to maintain the
relevance between the ad,
landing page and keywords
used. It is measured within 1
to 10. Google rewards those
advertisers who have
succeeded to maintain all
the parameters
successfully.

6. 
Wasted Spend
It gives you the measure of
how much money you have
wasted in per click that don't
covert.
If you want to prevent your
advertising dollars from being
wasted then you should make
use of negative keywords. It is
an effective way to check
irrelevant traffic from your
business and sends only
potential customers. It
improves the conversion rate.

7. Cost Per Conversion

The value of cost per
conversion is really
important for deciding the
success or failure of your
campaign. It is calculated
by dividing total
advertising cost by the
number of conversions.

8. Impression Share

It gives you the
measurement of how often
your ads get displayed
when someone searches
for your keywords. For
example an Impression
Share of 50% reveals that
for every 100 searches,
your ad get displayed 50
times.

9. Bounce Rate

Your bounce rate reveals
the relevance of your ad
with your landing page.
Lower bounce rate is
usually great for your ad
campaign. If your ad and
landing page is capable
enough to fulfill the
demands of your
audience then you surely
achieve a low bounce
rate.

10. The expert
pay per click consultants
need to work hard on
each and every metric of
an ad campaign to meet
the growing demands of
their clients. They
should keep themselves
involved in constant
research work and thus
try in every possible way
to enhance their client's
business and sales.

11. Contact Us
PPC Ads Management
Y8, Block - EP
Sector V, Salt Lake
Kolkata - 700091
INDIA
Ph: +91-33-40200838
email info@ppcadsmanagement.com