Media kit for ContactCars.com explaining the website, the channels for content delivery, the ad spots and some advertising case-studies.

1. Contactcars.com - Media Kit
Last
updated
by
the
Marke0ng
Department
,
June
2013

2. Unique: an electronic financial advisor to
support the users in calculating installments
and interest rates when buying a new car;
Accurate and up-to-date prices for
new and used cars in Egypt;
15,000 cars posted per month
Locations of car service dealers, car agencies;
Launched in 2003, ContactCars.com is an Arabic-language website, and an accurate, up-to-date source for automotive prices, car service dealers and car
agencies in Egypt.
ContactCars.com is the number one automotive site in Egypt and in the Middle East region.
Category: Automotive
An extensive coverage of all events related to
automotive industry ranging from new car
launch, to the biggest automotive exhibitions in
town;
A platform for used cars
market that is available
without brokers’ interference
– an annual market of over 3
billion EGP.
The only site in the region that has
multiple channels: a mobile-version
and mobile applications for
BlackBerry and iPhone platforms.
(more info about mobile advertising options
in the Mobile Advertising Kit)
An extremely user-friendly
interface and design to
make it easy for the users to reach
what they are looking for;

3. Audience
Type
and
Site
Sta/s/cs
Users’ Behavior
Users spend up to 14 min on site per each visit.
More than 75% of the users visited the site more
than 2 times a month, which suggests that the site
content is engaging enough for visitors to come back
and to spend so much time on site.
Bounce Rate: 26% à which means that 74% of the
users spend at least 1 minute on site at their first visit.
Info sources: registered users, Google Analytics , Alexa, Google AdPlanner.
1.8 million
Visits
23 million
Page Views
550,000
Unique Users
Traffic Over AllCompetitive Edge
• Number 1 automotive website based on traffic
and content.
• The total number of visits on ContactCars.com
surpasses the total number of visits for the next
20 websites , combined.
• ContactCars.com database boasts 300% more
posted cars than its closest competitor.
• It is the only site that offers online insurance and
an installment calculator.

4. Audience
Type
and
Site
Sta/s/cs
|
MENA
International Traffic @ 30%
Info sources: effective measure

5. Adver/sing
Programs
WEB
Standard
Formats
Ad Unit Size (pixels) Location Rotation*
Leader Board 728x90 All Pages yes
Medium Rectangle 300x250 All Pages yes
Website Sponsorship Logo Maximum width: 60
Maximum height: 30
All Pages no
Take Over Contact us All Pages no
Targeting options:
• Country or geographical region
• Time: specific days or hours
• Ad place:
§ home page, inner page or run-on-site.
§ Avoid your ad to appear on the same page with competitor’s ads
or with your own ads.
* Rotation ad: your ad will rotate with other ads on the same ad space when the users refresh the
page.
TakeOver
TakeOver
Leader Board
Medium
Rectangle
LOGO

6. Different ad types work to maximize and measure ad program effectiveness:
• A take-over banner is mostly used for branding.
• Other banners can be very creative and engaging so that the advertiser achieves their particular goals: whether high level of
participation, subscriptions, video-plays or registrations.
Ads Creative: expandable, data capture, video, interactive, rich-media, 3D, EyeBlaster, game. Explore Sarmady’s CREATIVE ZONE.
Adver/sing
Programs
WEB
Crea0ve
and
High-­‐Impact
Displays

7. Adver/sing
Programs
Mobile
Internet:
banners
Key facts
" Around 140,000 unique users every month on the mobile site.
" 70,000 active users on iPhone app
" 1,000 active users on BlackBerry app
How does it work?
Your banner is integrated into ContactCars.com mobile site and
application by our dynamic ad served by DFP for Publisher.
ContactCars.com
iPhone application
Your banner
ContactCars.com
mobile site
Your banner
ContactCars.com
BlackBerry application
Your banner

8. Measurements of Success:
• Impressions: the number of times the ad was viewed.
• CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions.
The CTR is usually influenced by the existing awareness of the brand, by the banner’s message, offer, creative and
placement, and by the timing of the campaign (whether it is related to any holiday or special event).
• Video Plays: the number of times a video-ad was played.
• Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner.
• Game Plays: the number of times a game was played.
Performance Analysis, Optimization and Reporting:
Our team constantly analyzes the performance of the campaign and optimizes the results.
At the end of the campaign, we release a report that includes all the results and tips for the way-forward.
Measurements
of
Success
Performance
Analysis,
Op0miza0on
and
Repor0ng

9. Some
of
our
Clients

10. Case
Studies
KIA
–
FIFA
World
Cup
2010
Campaign
Goals
•
Brand
awareness
for
KIA
and
promo0on
of
the
offer
to
win
a
trip
to
World
Cup
2010
Campaign
Dura/on
•
30
days
•
March
–
April
2010
Tac/cs
•
Leader
Board
and
Medium
Rectangle
banners
on
ContactCars.com
Results
•
Click-­‐Through-­‐Rate*:
0.58%
(15
–
30
March)
•
Click-­‐Through-­‐Rate:
0.7%
(14
–
30
April)

11. Case
Studies
Google
Chrome
Client:
Google
Egypt
Campaign
period:
September
19th
0ll
December
31st,
2010
Objec/ve:
•
To
obtain
10,000
downloads
of
the
web-­‐browser
Google
Chrome
Digital
Media
used:
•
Take
Over
banner
on
ContactCars.com,
FilGoal.com,
FilFan.com
Results:
•
0.32%
Click-­‐Through-­‐Rate
•
6.5%
Conversion
Rate
(10,000
people
installed
Chrome
out
of
153,000
people
that
clicked
on
the
banner)

12. Rate
Card
For more information on the services you're interested in, rates and
banner specifications, please contact us.
Our sales team is here to answer your questions and help your
brand become part of the digital marketing revolution.
sales@sarmady.net

13. 1
0
Million
2
9
Million
8
3
Million
8
0
Million
Mobile site & App
PLacements
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