Mobile usage is growing rapidly worldwide and surpassing desktop usage. A mobile strategy is necessary for any business to remain relevant, as consumers increasingly use mobile as their default access to the internet. The document outlines key mobile trends such as the growth of smartphones, the amount of commerce occurring via mobile apps and tablets, and consumer showrooming behaviors. It recommends businesses test their mobile traffic, develop goals and understand user needs to create an effective mobile strategy and take advantage of opportunities in areas like mobile websites, apps, coupons and location-based services.
9. 35% of consumers admit to
‘showrooming’
Research Visit store Purchase
item to check on mobile
online out item device
*Showrooming is the practice of using mobile
apps to compare prices online and at stores
*Source ComScore
10. Test if your site’s traffic is
coming from mobile devices
11. Test if your site’s traffic is
coming from mobile devices
CHANCES ARE IT IS!
12. Develop a Mobile Strategy
Business Goals
Mobile
User Needs
Technologies
13. A mobile strategy puts
your business in front of
where your customers
are…
14. A mobile strategy puts
your business in front of
where your customers
are…
ON MOBILE
DEVICES
15. TAKE ADVANTAGE OF
MOBILE OPPORTUNITIES
Mobile Website
Mobile App
Mobile Coupons
Location-based Services
Mobile Marketing & Ads
16. For full source mobile
development from
concept to launch
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