Submit Search
Upload
New consumer decision journey
•
Download as PPTX, PDF
•
1 like
•
403 views
S
Sarika kansal
Follow
About changes in consumer decision journey. hope you will benefit with this.
Read less
Read more
Marketing
Slideshow view
Report
Share
Slideshow view
Report
Share
1 of 14
Download now
Recommended
The consumer decision journey
The consumer decision journey
Kiran Mandrawadkar
Consumer decision journey HBR
Consumer decision journey HBR
Sameer Mathur
Consumer Decision Journey
Consumer Decision Journey
Jeannie Chan
Branding in the Digital Age
Branding in the Digital Age
Sameer Mathur
Branding in the digital age:You're Spending your money in All the Wrong places
Branding in the digital age:You're Spending your money in All the Wrong places
Sameer mathur
Consumer Journey Mapping: Reaching Patients at Critical Decision Points
Consumer Journey Mapping: Reaching Patients at Critical Decision Points
Karen Corrigan
Final assignment
Final assignment
Sameer Mathur
Consumer Decision Journey in the Digital Age
Consumer Decision Journey in the Digital Age
Alok Ranjan
Recommended
The consumer decision journey
The consumer decision journey
Kiran Mandrawadkar
Consumer decision journey HBR
Consumer decision journey HBR
Sameer Mathur
Consumer Decision Journey
Consumer Decision Journey
Jeannie Chan
Branding in the Digital Age
Branding in the Digital Age
Sameer Mathur
Branding in the digital age:You're Spending your money in All the Wrong places
Branding in the digital age:You're Spending your money in All the Wrong places
Sameer mathur
Consumer Journey Mapping: Reaching Patients at Critical Decision Points
Consumer Journey Mapping: Reaching Patients at Critical Decision Points
Karen Corrigan
Final assignment
Final assignment
Sameer Mathur
Consumer Decision Journey in the Digital Age
Consumer Decision Journey in the Digital Age
Alok Ranjan
Branding In The Digital Age
Branding In The Digital Age
Priyanjit Biswas
[Dove] Customer Journey
[Dove] Customer Journey
Michela Caltran
Marketing 4.0 Guiding Customers from Awareness to Advocacy
Marketing 4.0 Guiding Customers from Awareness to Advocacy
Ateneo Graduate School of Business
Branding In The Digital Age Finaldraft
Branding In The Digital Age Finaldraft
Hitesh Malhotra - Head of Marketing
Internet effecting brand loyalty
Internet effecting brand loyalty
Suneil Kumar
Customer Loyalty in the Digital Age
Customer Loyalty in the Digital Age
Alok Ranjan
Consumer Journey Mapping PowerPoint Presentation Slides
Consumer Journey Mapping PowerPoint Presentation Slides
SlideTeam
Customer experience 360: Brand experience report
Customer experience 360: Brand experience report
Jack Morton Worldwide
Brand salience in digital world
Brand salience in digital world
Venkatesh Ganapathy
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...
SKIM
Mapping Manulife's Direct to Consumer Path-to-Purchase
Mapping Manulife's Direct to Consumer Path-to-Purchase
Delvinia
Shopper path to purchase three biggest decisions you can influence
Shopper path to purchase three biggest decisions you can influence
dkcvoom
Listening through Customer Insights
Listening through Customer Insights
Delvinia
Optimizing the OMNI in Omnichannel
Optimizing the OMNI in Omnichannel
SKIM
A Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to Purchase
Delvinia
Smart content in insurance - Presentation from The Digital Insurer
Smart content in insurance - Presentation from The Digital Insurer
The Digital Insurer
Developing and Testing Product Claims
Developing and Testing Product Claims
SKIM
Hollywood Quotes that stress the importance of Customer Feedback
Hollywood Quotes that stress the importance of Customer Feedback
Cloudcherry
Reaching your customers with digital communications
Reaching your customers with digital communications
Bill Bishop
The Connected Consumer Journey: Navigating The Melee
The Connected Consumer Journey: Navigating The Melee
Aleesha Tully
Social Media - Making Your Business The Hub
Social Media - Making Your Business The Hub
livelink
Marketing your business in 2014
Marketing your business in 2014
Blue Thumb
More Related Content
What's hot
Branding In The Digital Age
Branding In The Digital Age
Priyanjit Biswas
[Dove] Customer Journey
[Dove] Customer Journey
Michela Caltran
Marketing 4.0 Guiding Customers from Awareness to Advocacy
Marketing 4.0 Guiding Customers from Awareness to Advocacy
Ateneo Graduate School of Business
Branding In The Digital Age Finaldraft
Branding In The Digital Age Finaldraft
Hitesh Malhotra - Head of Marketing
Internet effecting brand loyalty
Internet effecting brand loyalty
Suneil Kumar
Customer Loyalty in the Digital Age
Customer Loyalty in the Digital Age
Alok Ranjan
Consumer Journey Mapping PowerPoint Presentation Slides
Consumer Journey Mapping PowerPoint Presentation Slides
SlideTeam
Customer experience 360: Brand experience report
Customer experience 360: Brand experience report
Jack Morton Worldwide
Brand salience in digital world
Brand salience in digital world
Venkatesh Ganapathy
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...
SKIM
Mapping Manulife's Direct to Consumer Path-to-Purchase
Mapping Manulife's Direct to Consumer Path-to-Purchase
Delvinia
Shopper path to purchase three biggest decisions you can influence
Shopper path to purchase three biggest decisions you can influence
dkcvoom
Listening through Customer Insights
Listening through Customer Insights
Delvinia
Optimizing the OMNI in Omnichannel
Optimizing the OMNI in Omnichannel
SKIM
A Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to Purchase
Delvinia
Smart content in insurance - Presentation from The Digital Insurer
Smart content in insurance - Presentation from The Digital Insurer
The Digital Insurer
Developing and Testing Product Claims
Developing and Testing Product Claims
SKIM
Hollywood Quotes that stress the importance of Customer Feedback
Hollywood Quotes that stress the importance of Customer Feedback
Cloudcherry
Reaching your customers with digital communications
Reaching your customers with digital communications
Bill Bishop
The Connected Consumer Journey: Navigating The Melee
The Connected Consumer Journey: Navigating The Melee
Aleesha Tully
What's hot
(20)
Branding In The Digital Age
Branding In The Digital Age
[Dove] Customer Journey
[Dove] Customer Journey
Marketing 4.0 Guiding Customers from Awareness to Advocacy
Marketing 4.0 Guiding Customers from Awareness to Advocacy
Branding In The Digital Age Finaldraft
Branding In The Digital Age Finaldraft
Internet effecting brand loyalty
Internet effecting brand loyalty
Customer Loyalty in the Digital Age
Customer Loyalty in the Digital Age
Consumer Journey Mapping PowerPoint Presentation Slides
Consumer Journey Mapping PowerPoint Presentation Slides
Customer experience 360: Brand experience report
Customer experience 360: Brand experience report
Brand salience in digital world
Brand salience in digital world
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...
Mapping Manulife's Direct to Consumer Path-to-Purchase
Mapping Manulife's Direct to Consumer Path-to-Purchase
Shopper path to purchase three biggest decisions you can influence
Shopper path to purchase three biggest decisions you can influence
Listening through Customer Insights
Listening through Customer Insights
Optimizing the OMNI in Omnichannel
Optimizing the OMNI in Omnichannel
A Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to Purchase
Smart content in insurance - Presentation from The Digital Insurer
Smart content in insurance - Presentation from The Digital Insurer
Developing and Testing Product Claims
Developing and Testing Product Claims
Hollywood Quotes that stress the importance of Customer Feedback
Hollywood Quotes that stress the importance of Customer Feedback
Reaching your customers with digital communications
Reaching your customers with digital communications
The Connected Consumer Journey: Navigating The Melee
The Connected Consumer Journey: Navigating The Melee
Similar to New consumer decision journey
Social Media - Making Your Business The Hub
Social Media - Making Your Business The Hub
livelink
Marketing your business in 2014
Marketing your business in 2014
Blue Thumb
Starbuck's Marketing Analysis
Starbuck's Marketing Analysis
Angel Wong
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Social Fresh Conference
Communities that thrive: do's and don'ts
Communities that thrive: do's and don'ts
Monica Zaldivar
Awesomesauce profile
Awesomesauce profile
2 Web Design
Debjyoti bandyopadhyay shoe store assignment
Debjyoti bandyopadhyay shoe store assignment
Debjyoti Bandyopadhyay
Creative that cracks the code (2)
Creative that cracks the code (2)
Akash Ranjan Pradhan
Creative that cracks the code
Creative that cracks the code
Sameer Mathur
Social media presentation
Social media presentation
CeeBee12
Social mediapresentation
Social mediapresentation
Kogahelix
Who is My Customer
Who is My Customer
Jamie Glass
Sales With the help of Social Media
Sales With the help of Social Media
Harender Singh
Ch direct experiential marketing strategy
Ch direct experiential marketing strategy
Chris Fiifi Johnson
Apocalypse Credential 2016
Apocalypse Credential 2016
Nguyen Tu
Oliver Nold
Oliver Nold
DNX
Pillsbury cookie challenge
Pillsbury cookie challenge
Prasanth Ramdas
PUMA: DIGITAL STRATEGY BY DAVE MARTIN
PUMA: DIGITAL STRATEGY BY DAVE MARTIN
David Martin
Identifying and choosing early adopters and growth customers
Identifying and choosing early adopters and growth customers
Incrementa consulting
How to Win the Big Bet on Personalization
How to Win the Big Bet on Personalization
Jake Borr
Similar to New consumer decision journey
(20)
Social Media - Making Your Business The Hub
Social Media - Making Your Business The Hub
Marketing your business in 2014
Marketing your business in 2014
Starbuck's Marketing Analysis
Starbuck's Marketing Analysis
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Communities that thrive: do's and don'ts
Communities that thrive: do's and don'ts
Awesomesauce profile
Awesomesauce profile
Debjyoti bandyopadhyay shoe store assignment
Debjyoti bandyopadhyay shoe store assignment
Creative that cracks the code (2)
Creative that cracks the code (2)
Creative that cracks the code
Creative that cracks the code
Social media presentation
Social media presentation
Social mediapresentation
Social mediapresentation
Who is My Customer
Who is My Customer
Sales With the help of Social Media
Sales With the help of Social Media
Ch direct experiential marketing strategy
Ch direct experiential marketing strategy
Apocalypse Credential 2016
Apocalypse Credential 2016
Oliver Nold
Oliver Nold
Pillsbury cookie challenge
Pillsbury cookie challenge
PUMA: DIGITAL STRATEGY BY DAVE MARTIN
PUMA: DIGITAL STRATEGY BY DAVE MARTIN
Identifying and choosing early adopters and growth customers
Identifying and choosing early adopters and growth customers
How to Win the Big Bet on Personalization
How to Win the Big Bet on Personalization
Recently uploaded
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Call girl Jaipur
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
evithatojoparel
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
tbatkhuu1
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Search Engine Journal
personal branding kit for music business
personal branding kit for music business
brjohnson6
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
sanfranciscoprfirms
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
Search Engine Journal
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
Mathuraa
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
PR Wires
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Media Logic
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Social Samosa
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
elizabethella096
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
William (Bill) H. Bender, FCSI
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
Situation Analysis | Management Company.
Situation Analysis | Management Company.
DanielaQuiroz63
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
Dave McCallum
Recently uploaded
(20)
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
personal branding kit for music business
personal branding kit for music business
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
Situation Analysis | Management Company.
Situation Analysis | Management Company.
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
New consumer decision journey
1.
NEW CONSUMER DECISION JOURNEY PRESENTED
BY : SARIKA KANSAL SOMESH GUPTA SHUBHAM JAIN
2.
CONTENTS • 4 Distinct
Phases • Traditional journey • Changes • New journey • 4 Interconnected Capabilities • What to do?
3.
4 DISTINCT PHASES •
Consider • Evaluate • Buy • Enjoy , Advocate and Bond
4.
Supplier Problem Solution Product 2009 TRADITIONAL JOURNEY
5.
Change in our
way to locate a place
6.
1990 2000 2010 Change
in our way to find information
7.
Decision journey for consumers
has changed and this change is global New Decision Funnel
8.
Problem Solution Product Supplier 2015 NEW JOURNEY
9.
Percentage companies admit
they have limited to no understanding on how their customers interact with them digitally
10.
4 INTERCONNECTED CAPABILITIES •
Automation • Proactive Personalization • Contextual interaction • Journey innovation
11.
So don’t just
build a Great product Build triggers in your product…
12.
Personalized Names on cups
triggers consumers to click pictures of them and post them on Social media such as Snapchat
13.
Leverages Social media as
a Touch point
14.
THANK YOU
Download now