1. ESTABLISHED 1958

2. 1
VISION
Grow consistently in order to lead the global markets as a service based organization in office
automation, information technology, document management and power solutions.
MISSION STATEMENT
Our mission is to grow our business profitably by focusing on offering differentiated customer value
propositions and service oriented solutions to our target market segments by aligning our talent and
competence enabling us to be the market leader in our business segments.
ADDRESS & CONTACT INFORMATION
HEAD OFFICE
43/4/A, Block 6, P. E. C. H. S.,
Karachi, Pakistan.
Tel: +(92-21) 34389581 – 88 Fax: +(92-21) 34389589
Email: systmpk@global-pk.com
Website: www.gemcopakistan.com
YEAR OF ESTABLISHMENT
The Company was established on April 01, 1958.
SENIOR MANAGEMENT
Partner & CEO: Aziz K Merchant
Partner & COO: Kashif A Merchant
Partner & CFO: Yasmeen Merchant
BRANCH OFFICES
The Company has branch offices in Lahore, Multan and Islamabad. Branch details can be found in
Appendix A.
BRANCH MANAGERS
Khawaja Meer-ul-Hasan (Islamabad), Khawaja Manzoor (Lahore), Azam Khilji (Multan)
REGIONAL OFFICES
GEMCO has regional offices in Hyderabad, Sukkur, Faisalabad, Quetta, Peshawar and Muzaffarabad
and an additional 32 sub-dealers all over Pakistan. Details can be found in Appendix B.

3. 2
RETAIL OUTLETS
The Company has two full-service retail outlets with digital photographic labs in Karachi, the largest
DMA in Pakistan, one outlet in Lahore, the second largest DMA, and Islamabad, the Federal Capital.
Our dealer network and corporate client base in our business lines consists of over 2,200 distinct
customers.
SOLUTIONS PORTFOLIO
Managed Print Services
Document Management Services Consultancy
Full Service Maintenance Agreements
Fleet Management Services
Backfiling Conversion & Data Archiving Solutions
Bill Printing & Mailing Services
Total Document Volume Audit Services
Total Cost of Ownership Audit Services
Vendor Management Services
Power Consultancy Services
Power Management Services
Cloud Print Services (Launching Soon)
PRODUCT PORTFOLIO (BRAND WISE)
POWER SOLUTIONS DIVISION
BPC: Line Interactive, Online Single Phase & Three Phase UPS, AVR, STS, PDU, Outdoor Cabinets,
Solar Solutions, Batteries
Rittal: Data Center Solutions and Rack Cooling Systems
Yuasa: Batteries
Vision: Batteries
OFFICE AUTOMATION DIVISION
3M: Computer Filters, Privacy Filters, Visually Enhanced Films
Brother: Facsimile Machines, Multi-Function/ AIO machines, Laser Printers, Labellers
InFocus: Multimedia Projectors
Jinpex: Paper Shredders
Kodak: Document Scanners
Microtek: Flatbed Scanners, Professional Design Scanners, A3 Scanners, Document Scanners
Ricoh: Laser Printers, Multifunction Machines, Copiers, Digital Duplicators, Document Scanners
RETAIL SOLUTIONS DIVISION
Casio: Electronic Electronic Cash Registers, Touch & Networked POS Systems, Receipt Printers
Sewoo: Thermal POS Printers

4. 3
BANKING MACHINES DIVISION
Immaculé: Loose Note Counting, Packet Note Counting & Note Bundling
Cmico: Coin Counting Machines
Ribao: Coin Counting Machines
Kaixun: Note Bundling Machines
Jolimark: Impact Printers
SBM: Note Sorting Machines
PERSONNEL BY DEPARTMENT
Sales & Marketing 104
Tech. Support/Service 99
Finance/ Accounts/ Imports 10
Management 17
Administration 16
Total Number of Personnel 246
CLIENTELE
The Company directly handles over 2,200 accounts, many of its major clients being large industrial
and corporate customers. Some of its well-known clients include the State Bank of Pakistan, HBL,
Standard Chartered Bank, Aga Khan Development Network, Liaquat National Hospital, UN
Development Programme, British High Commission, Shell Pakistan Limited, Pakistan Petroleum Ltd,
Pakistan Army GHQ, PSO and PIA. The Company’s top clients can be found in Appendix C.
TARGET MARKETS
Small & Medium Businesses
Large Multinational Companies / Corporates
NGOs/ Diplomatic Missions/ Embassies
Government
SERVICES PROVIDED
GEMCO caters to the following customer requirements:
• Product Selection
• Installation and Training
• Guarantees of Authenticity & Warranties
• Maintenance and Service Contracts
• Repair, Trade-In & Upgrades
GEMCO personnel receive sales and technical training from our principal brands as well as refresher
courses for all new products. To facilitate a high degree of customer satisfaction, the Company keeps

5. 4
a full range of spare parts before product launches and a minimum stock of consumables in hand and
under shipment at all times.
This commitment to customer satisfaction and after-sales service has enabled GEMCO to maintain
and enhance its reputation with customers.
INVENTORY MANAGEMENT
The machines, parts and consumables have limited shelf life which is why they are properly controlled
with FIFO (first-in, first-out) scheduling. Particular care is always taken to maintain appropriate stock
levels to ensure continuity / regularity of all SKUs.
TYPE OF BUSINESS / PREMISES
The Company is an Authorized Exclusive distributor & solution provider for the Pakistan market.
The Company-owned premises include the head office and warehouse facility, two retail storefronts
and three branches.
COMPANY PROMISE
The Company’s philosophy of Complete Customer Satisfaction has evolved into a commitment for
retaining the goodwill of the substantial customer base.
The Company believes that the main reason for its continued reputation and success in its field is
simply due to this philosophy and the wide spectrum of its customers enable us to have a feel for the
market pulse for sustained growth even in times of instability and uncertainty. Finally, the Company
continues to strive for the highest level of excellence in customer confidence.

6. 5
Appendix A
DETAILS OF BRANCHES IN PAKISTAN
CORPORATE BRANCH - ISLAMABAD
Suite No. 104, 106-W,
Fazal-E-Haq Road,
Blue Area, Islamabad
Tel: 051-2271167, 2826352
Fax: 051-2271168
CORPORATE BRANCH - LAHORE
65, Commercial Area,
Cavalry Ground, Lahore Cantt.
Lahore
Tel: 042-36680162 - 63
Fax: 042-36672974
CORPORATE BRANCH – MULTAN
1078, Old Chungi No. 8,
Near PSO Petrol Pump,
Main L. M. Q. Road, Multan
Tel: 061-4512577
CONSUMER BRANCHES & DIGITAL LABS – KARACHI
P.E.C.H.S. DEFENCE
C-872, Block-2, Stadium Lane 1, 3/24-C,
P.E.C.H.S., Stadium Market,
Karachi. Phase V, DHA, Karachi
Tel: 021-4398191 Tel: 021-5343423-5
Fax: 021-4398138 Fax: 021-5843990

7. 6
Appendix B
DETAILS OF REGIONAL OFFICES IN PAKISTAN
PESHAWAR
40, Hurmaz Plaza,
University Road, Peshawar
Tel: 091-5840811
QUETTA
Under Ground, Global Center,
Opp. Police Line, Quetta
Tel: 081-2831528
FAISALABAD
KM Center,
Sargodha Road
Faisalabad
Tel: 041-8002273
SUKKUR
Office-22, 1st Floor,
Shalimar Complex, Minara Road,
Sukkur
Tel: 071-5621574
HYDERABAD
Shop No. 1170, Haider Chowk
Gari Khata, Hyderabad
Tel: 022-783727
MUZAFFARABAD
Bank Square,
Muzaffarabad
Tel: 058810-32962

8. 7
Appendix C
TOP 50 MAJOR CLIENTS (AUT, UPS, BAM) SEGMENT
# Banks & Financial Institutions # Education
1 Allied Bank Limited
2 Bank Al-Habib Limited 27 NED University of Engineering
3 Dubai Islamic Bank Limited 28 University of Karachi
4 EFU Insurance Oil & Gas
5 HBL (prev. Habib Bank Limited) 29 National Refinery Limited
6 Bank Alfalah Limited 30 OMV Pakistan (Pvt.) Ltd.
7 JS Bank Pvt. Limited 31 Pak Arab Refinery Company Limited
8 MCB (prev. Muslim Commercial Bank) 32 Pakistan Petroleum Limited
9 National Bank of Pakistan 33 Pakistan Refinery Limited
10 Faysal Bank 34 Pakistan State Oils Limited
11 Soneri Bank Limited 35 Shell Pakistan Limited
12 Standard Chartered Bank 36 Sui Southern Gas Company
13 State Bank of Pakistan Foreign Concerns/ NGO's
14 UBL (prev. United Bank Limited) 37 Aga Khan Development Network
Government / Forces 38 UN Development Program
15 Civil Aviation Authority 39 JETRO
16 Directorate of Military Training 40 US Consulate
17 PAF Bases & Colleges 41 British High Commission
18 Pakistan Army General Headquarters Others
19 Pakistan Atomic Energy Commission 42 P&G Pakistan
20 Pakistan International Airlines 43 ICI (Akzo Nobel) Pakistan
21 President Secretariat 44 Huntsman Pakistan
22 Senate of Pakistan 45 Hilal Confectionary
23 Supreme Court of Pakistan 46 Serena Hotels
Education 47 Coca Cola Pakistan
24 Karachi Grammar School 48 Roche Pakistan Limited
25 Board of Secondary Education 49 Pakistan National Shipping Corporation
26
Institute of Chartered Accountants of
Pakistan 50
Pakistan International Container Terminal
Limited